Brand page · Personal Care · United Kingdom
Green People: 121K visits a month, 62 active Meta ads, Gravity score 540.
Green People — Green People is a UK-based brand that offers natural and organic beauty products, including skin care and hair care products suitable for sensitive skin types. In September 2026 greenpeople.co.uk drew an estimated 121K visits, down 19% on the month before. It ranks #146 of 8,226 Personal Care brands in United Kingdom and holds a 3.2 Trustpilot rating over 167 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Green People is a UK-based brand that offers natural and organic beauty products, including skin care and hair care products suitable for sensitive skin types.
01 · Traffic
How much traffic Green People gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Green People drew an estimated 121K visits in September 2026, down 19% on the month before and down 47% over three months.
- Worldwide#79,741of 4.5M sites · Top 5%
- In United Kingdom#4,098of 192K sites · Top 5%
- Personal Care, worldwide#3,868of 215,119 brands · Top 5%
- Personal Care, United Kingdom#146of 8,226 brands · Top 5%
121K
estimated visits in September
1 mo ▼ −19.5%4 mo ▼ −46.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Green People.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Green People holds 3.2 out of 5 on Trustpilot over 167 reviews, 21 of them in the last twelve months: 65% of customers give five stars and 18% one star. That volume places Green People in the top 30 % of the 270,321 Trustpilot pages in the Gravity index. On Google, Green People scores 4.2 over 25 reviews.
Skin Care Clinic
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Green People sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Green People sells on Shopify, 93% of its catalogue in stock. The best seller is Scent Free Sun Cream SPF30 200ml, at £33.50, followed by Scent Free 24-Hour Cream 50ml and Scent Free Facial Sun Cream - SPF30 50ml.
#1Scent Free Sun Cream SPF30 200mlGreen People£33.50In stock
#2Scent Free 24-Hour Cream 50mlGreen People£28.00In stock
#3Scent Free Facial Sun Cream - SPF30 50mlGreen People£30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Green People in its comparison group.
- Average rating
- 4.62 / 5
- Rated products
- 96% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$39.54
- Currency
- GBP
04 · Ads
What Green People is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Green People runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since August 2022 (image, text, video).
Skin Reacts to Everything?Green People Organic7 Oct 2026video
Natural Haircare for Damaged HairGreen People Organic7 Oct 2026video
Trusted since 1997 and loved by thousands.Green People Organic7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026The Green People Company Limitedverified
Text ad20 Oct 2026The Green People Company Limitedverified
Image ad20 Oct 2026The Green People Company Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Green People.
The creators who tag @greenpeopleuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Green People competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Green People among Personal Care brands in United Kingdom. The closest is laverana, then erbolario.com, korres.com, larosee-cosmetiques.com, Care to Beauty, Conatural.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| laveranalavera.de | |||||||
| erbolario.comerbolario.com | |||||||
| korres.comkorres.com | |||||||
| larosee-cosmetiques.comlarosee-cosmetiques.com | |||||||
| Care to Beautycaretobeauty.com | |||||||
| Conaturalconaturalintl.com |
07 · Company
The company behind Green People.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Green People is a company based in West Grinstead, United Kingdom, founded in 1997 according to LinkedIn, on a domain registered in January 1999. It employs about 30 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · West Grinstead
- Founded
- 1997, per LinkedIn
- Domain registered
- 29 Jan 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 30 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- greenpeople.co.uk · Shopify · GBP
- Catalogue
- 291 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Green People
What people ask Google about Green People.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Green People legit?
According to Gravity by Benchr, Green People is a brand based in West Grinstead, United Kingdom: its website has existed since January 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 69,981 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Green People reviews
Customers rate Green People 3.2 out of 5 on Trustpilot over 167 reviews, 21 of them in the last twelve months: 65% give five stars, 18% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. On Google, Green People scores 4.2 over 25 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Green People?
Green People is a UK-based brand that offers natural and organic beauty products, including skin care and hair care products suitable for sensitive skin types. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Green People prices: how much is it?
Green People's best seller, Scent Free Sun Cream SPF30 200ml, sells £33.50 on greenpeople.co.uk. 93% of the catalogue is in stock. Gravity does not track prices daily: check greenpeople.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Green People have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Green People advertises on Facebook and Instagram and on Google, where its offers often run. Check greenpeople.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Green People?
Green People sells on its own website, greenpeople.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Green People?
Gravity by Benchr records a company based in West Grinstead, United Kingdom, founded in 1997 according to LinkedIn, on a domain registered in 1999, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Green People growing?
Not at the moment. Gravity by Benchr estimates about 121,200 visits to greenpeople.co.uk in September 2026, down 19% in a month and down 47% over three months. Green People ranks #146 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Green People use?
Gravity by Benchr identifies greenpeople.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Green People's ad budget?
Gravity by Benchr does not publish a spend figure for Green People on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Green People ranks #146 of 8,226 by estimated traffic. Its closest competitors on the same market are laverana, erbolario.com, korres.com, larosee-cosmetiques.com, Care to Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Green People.