Brand page · Jewelry · Sweden
Grimfrost: 136K visits a month, 95 active Meta ads, Gravity score 625.
Grimfrost — Grimfrost is a Swedish e-commerce shop specializing in authentic Viking products including clothing, jewelry, and accessories. They offer both Viking-themed items and modern streetwear for men and women. In September 2026 grimfrost.com drew an estimated 136K visits, down 15% on the month before. It ranks #280 of 33,382 Jewelry brands in Sweden and holds a 4.6 Trustpilot rating over 933 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 7 peers: Jewelry brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Grimfrost is a Swedish e-commerce shop specializing in authentic Viking products including clothing, jewelry, and accessories. They offer both Viking-themed items and modern streetwear for men and women.
01 · Traffic
How much traffic Grimfrost gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Grimfrost drew an estimated 136K visits in September 2026, down 15% on the month before and down 8% over three months.
- Worldwide#72,252of 4.5M sites · Top 5%
- In United States#23,830of 1.2M sites · Top 5%
- Jewelry, worldwide#1,483of 132,285 brands · Top 5%
- Jewelry, United States#280of 33,382 brands · Top 1%
136K
estimated visits in September
1 mo ▼ −14.9%4 mo ▼ −7.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Grimfrost.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Grimfrost holds 4.6 out of 5 on Trustpilot over 933 reviews, 73 of them in the last twelve months: 92% of customers give five stars and 4% one star. That volume places Grimfrost in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Grimfrost scores 5.0 over 54 reviews.
Streetwear Store Jewelry Store Jewellery Manufacturer e-Commerce Service Sportswear Store Reenactment Site
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Grimfrost sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Grimfrost sells on Shopify, 91% of its catalogue in stock. The best seller is Norse Gods, at US$45.00, followed by Vaesen and Beard Loop Threader.
#1Norse GodsGrimfrostUS$45.00In stock
#2VaesenGrimfrostUS$45.00In stock
#3Beard Loop ThreaderGrimfrostUS$2.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Grimfrost in its comparison group.
- Average rating
- 4.95 / 5
- Rated products
- 76% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$63.78
- Currency
- USD
04 · Ads
What Grimfrost is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Grimfrost runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
Level Up Your Pizza GameGrimfrost4 Oct 2026video
Premium Tank Top, Clan Helmet, GreenGrimfrost1 Oct 2026image
Outlet - Minst 50% rabattGrimfrost1 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Grimfrost Production ABverified
Text ad20 Oct 2026Grimfrost Production ABverified
Text ad20 Oct 2026Grimfrost Production ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Grimfrost.
The creators who tag @thegrimfrost on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @thegrimfrost on Instagram, led by ⚔️🏹Nellethiel🌳🌿 (10.6K followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ⚔⚔️🏹Nellethiel🌳🌿@the.warrior.queen · 🇺🇸 US | History culture education Creator | 10.6K | 2.5% | 6 | Tagged @thegrimfrost |
06 · Competitors according to Gravity
Who Grimfrost competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Grimfrost among Jewelry brands in Sweden. The closest is Norsegarde, then Valhyr, FaithHeart Jewelry, lyrdesign.no, battlemerchant.com, Celtic WebMerchant.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Norsegardenorsegarde.com | |||||||
| Valhyrvalhyr.com | |||||||
| FaithHeart Jewelryfaithheart-jewelry.com | |||||||
| lyrdesign.nolyrdesign.no | |||||||
| battlemerchant.combattlemerchant.com | |||||||
| Celtic WebMerchantcelticwebmerchant.com |
07 · Company
The company behind Grimfrost.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Grimfrost is a company based in Karlstad, Sweden, on a domain registered in August 2014. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden · Karlstad
- Founded
- Data not available
- Domain registered
- 25 Aug 2014
- Share capital
- Data not available
- Status
- closed
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- grimfrost.com · Shopify · USD
- Catalogue
- 438 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Grimfrost
What people ask Google about Grimfrost.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Grimfrost a legit company?
According to Gravity by Benchr, Grimfrost is a brand based in Karlstad, Sweden: its website has existed since August 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 211,296 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Grimfrost reviews: is it worth it?
Customers rate Grimfrost 4.6 out of 5 on Trustpilot over 933 reviews, 73 of them in the last twelve months: 92% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. On Google, Grimfrost scores 5.0 over 54 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Grimfrost known for?
Grimfrost is a Swedish e-commerce shop specializing in authentic Viking products including clothing, jewelry, and accessories. They offer both Viking-themed items and modern streetwear for men and women. Gravity by Benchr classifies it under Jewelry, with Clothing Tops making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Grimfrost expensive?
Grimfrost's best seller, Norse Gods, sells US$45.00 on grimfrost.com. 91% of the catalogue is in stock. Gravity does not track prices daily: check grimfrost.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Grimfrost discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Grimfrost advertises on Facebook and Instagram and on Google, where its offers often run. Check grimfrost.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Grimfrost?
Grimfrost sells on its own website, grimfrost.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Grimfrost?
Gravity by Benchr records a company based in Karlstad, Sweden, whose domain was registered in 2014, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Grimfrost growing?
Not at the moment. Gravity by Benchr estimates about 136,400 visits to grimfrost.com in September 2026, down 15% in a month and down 8% over three months. Grimfrost ranks #280 of 33,382 Jewelry brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Grimfrost use?
Gravity by Benchr identifies grimfrost.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Grimfrost's ad budget?
Gravity by Benchr does not publish a spend figure for Grimfrost on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in Sweden?
Among Jewelry brands in Sweden in the Gravity by Benchr index, Grimfrost ranks #280 of 33,382 by estimated traffic. Its closest competitors on the same market are Norsegarde, Valhyr, FaithHeart Jewelry, lyrdesign.no, battlemerchant.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Grimfrost.