Brand page · Personal Care · Netherlands
Haibu: 163K visits a month, 62 active Meta ads, Gravity score 502.
Haibu — Haibu is an online hair and beauty wholesaler for professionals in the Netherlands and Belgium, offering professional hair products and barber supplies from over 200 brands. In September 2026 haibu.nl drew an estimated 163K visits, up 21% on the month before. It ranks #34 of 2,136 Personal Care brands in Netherlands and holds a 4.6 Trustpilot rating over 64,217 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: Personal Care brands in Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Haibu is an online hair and beauty wholesaler for professionals in the Netherlands and Belgium, offering professional hair products and barber supplies from over 200 brands.
01 · Traffic
How much traffic Haibu gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Haibu drew an estimated 163K visits in September 2026, up 21% on the month before and down 9% over three months.
- Worldwide#62,274of 4.5M sites · Top 5%
- In Netherlands#822of 78.6K sites · Top 5%
- Personal Care, worldwide#2,925of 215,119 brands · Top 5%
- Personal Care, Netherlands#34of 2,136 brands · Top 5%
163K
estimated visits in September
1 mo ▲ +20.6%4 mo ▼ −9.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Haibu.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Haibu holds 4.6 out of 5 on Trustpilot over 64,217 reviews, 2,482 of them in the last twelve months: 82% of customers give five stars and 4% one star. That volume places Haibu in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, Haibu scores 4.0 over 23 reviews.
Barber Supply Store Skin Care Clinic Hairdresser Wellness Center Hair Product Store Nail Salon
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Haibu sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Haibu's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Haibu in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Haibu is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Haibu runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Moroccanoil Intense Curl Cream 75mlHaibu8 Oct 2026image
Redken ABC RoutineHaibu7 Oct 2026video
Inspiratie, Educatie & Trends voor HaarprofessionalsHaibu3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Moma Beauty BVverified
Text ad20 Oct 2026Moma Beauty BVverified
Text ad20 Oct 2026Moma Beauty BVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Haibu.
The creators who tag @haibu_nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Haibu competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Haibu among Personal Care brands in Netherlands. The closest is hairstore.pl, then laboutiqueducoiffeur.com, salonservice.it, La Plateforme du coiffeur, SalonCentric, hair24.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| hairstore.plhairstore.pl | |||||||
| laboutiqueducoiffeur.comlaboutiqueducoiffeur.com | |||||||
| salonservice.itsalonservice.it | |||||||
| La Plateforme du coiffeurlaplateformeducoiffeur.com | |||||||
| SalonCentricsaloncentric.com | |||||||
| hair24.dehair24.de |
07 · Company
The company behind Haibu.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Haibu is a company based in Netherlands, on a domain registered in October 2012. It employs about 6 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- Data not available
- Domain registered
- 17 Oct 2012
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- haibu.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Haibu
What people ask Google about Haibu.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Haibu legit?
According to Gravity by Benchr, Haibu is a brand based in Netherlands: its website has existed since October 2012, its Trustpilot profile is claimed by the brand, it employs 6 people on LinkedIn, it has 21,125 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Haibu?
Customers rate Haibu 4.6 out of 5 on Trustpilot over 64,217 reviews, 2,482 of them in the last twelve months: 82% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Haibu scores 4.0 over 23 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Haibu?
Haibu is an online hair and beauty wholesaler for professionals in the Netherlands and Belgium, offering professional hair products and barber supplies from over 200 brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Haibu promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Haibu advertises on Facebook and Instagram and on Google, where its offers often run. Check haibu.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Haibu?
Gravity by Benchr records a company based in Netherlands, whose domain was registered in 2012, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Haibu growing?
Not at the moment. Gravity by Benchr estimates about 162,600 visits to haibu.nl in September 2026, up 21% in a month and down 9% over three months. Haibu ranks #34 of 2,136 Personal Care brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Haibu spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Haibu on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Netherlands?
Among Personal Care brands in Netherlands in the Gravity by Benchr index, Haibu ranks #34 of 2,136 by estimated traffic. Its closest competitors on the same market are hairstore.pl, laboutiqueducoiffeur.com, salonservice.it, La Plateforme du coiffeur, SalonCentric. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Haibu.