Brand page · Magazines & Newspapers · Netherlands
Happinez: 238K visits a month, 20 active Meta ads.
Happinez — Happinez is a Dutch magazine and lifestyle brand focused on spirituality, happiness, and mindful living, offering content on astrology, personal growth, and wellness products. In September 2026 happinez.nl drew an estimated 238K visits, down 10% on the month before. It ranks #2 of 23 Magazines & Newspapers brands in Netherlands and holds a 3.0 Trustpilot rating over 112 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Happinez is a Dutch magazine and lifestyle brand focused on spirituality, happiness, and mindful living, offering content on astrology, personal growth, and wellness products.
01 · Traffic
How much traffic Happinez gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Happinez drew an estimated 238K visits in September 2026, down 10% on the month before and down 2% over three months.
- Worldwide#45,430of 4.5M sites · Top 5%
- In Netherlands#581of 78.6K sites · Top 1%
- Magazines & Newspapers, worldwide#12of 1,906 brands · Top 1%
- Magazines & Newspapers, Netherlands#2of 23 brands · Top 10%
238K
estimated visits in September
1 mo ▼ −10.4%4 mo ▼ −1.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Happinez.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Happinez holds 3.0 out of 5 on Trustpilot over 112 reviews, 17 of them in the last twelve months: 37% of customers give five stars and 51% one star. That volume places Happinez in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Happinez sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Happinez's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Happinez in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Happinez is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Happinez runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since October 2021 (image, text, video).
Nét gestart: Happinez Treasure saleHappinez Magazine27 Sept 2026image
Nieuw in de Happinez webshopHappinez Magazine19 Sept 2026image
Korting tot wel 40%Happinez Magazine17 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Roularta Media Group Nvverified
Text ad21 Oct 2026Roularta Media Group Nvverified
Image ad21 Oct 2026Roularta Media Group Nvverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Happinez.
The creators who tag @happinez on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Happinez competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Happinez among Magazines & Newspapers brands in Netherlands. The closest is Magic Store, then Love For Crystals, Magic Crystals, AuraBloom, Conscious Items, Tiny Rituals.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Magic Storemylittlemagicshop.com | |||||||
| Love For Crystalsloveforcrystals.com | |||||||
| Magic Crystalsmagiccrystals.com | |||||||
| AuraBloomaurabloom.com | |||||||
| Conscious Itemsconsciousitems.com | |||||||
| Tiny Ritualstinyrituals.co |
07 · Company
The company behind Happinez.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Happinez is a company based in Netherlands, founded in 2003 according to LinkedIn, on a domain registered in January 2003. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- 2003, per LinkedIn
- Domain registered
- 22 Jan 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- happinez.nl · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Happinez
What people ask Google about Happinez.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Happinez legit?
According to Gravity by Benchr, Happinez is a brand based in Netherlands: its website has existed since January 2003, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 36 people on LinkedIn, it has 176,484 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Happinez reviews
Customers rate Happinez 3.0 out of 5 on Trustpilot over 112 reviews, 17 of them in the last twelve months: 37% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Happinez sell?
Happinez is a Dutch magazine and lifestyle brand focused on spirituality, happiness, and mindful living, offering content on astrology, personal growth, and wellness products. Gravity by Benchr classifies it under Magazines & Newspapers. Source: Gravity by Benchr product classification.
Is there a Happinez discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Happinez advertises on Facebook and Instagram and on Google, where its offers often run. Check happinez.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Happinez?
Happinez sells on its own website, happinez.nl, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Happinez?
Gravity by Benchr records a company based in Netherlands, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Happinez doing well?
Not at the moment. Gravity by Benchr estimates about 237,500 visits to happinez.nl in September 2026, down 10% in a month and down 2% over three months. Happinez ranks #2 of 23 Magazines & Newspapers brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Happinez use?
Gravity by Benchr identifies happinez.nl as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Happinez spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Happinez on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Magazines & Newspapers brands in Netherlands?
Among Magazines & Newspapers brands in Netherlands in the Gravity by Benchr index, Happinez ranks #2 of 23 by estimated traffic. Its closest competitors on the same market are Magic Store, Love For Crystals, Magic Crystals, AuraBloom, Conscious Items. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Happinez.