Brand page · Plants · United States
Heirloom: 324K visits a month, 13 active Meta ads, Gravity score 471.
Heirloom — Heirloom is a family-owned nursery that specializes in selling own-root roses, perennials, and spring bulbs, including David Austin Roses and other premium plants. In September 2026 heirloomroses.com drew an estimated 324K visits, down 9% on the month before. It ranks #17 of 3,089 Plants brands in United States and holds a 4.1 Trustpilot rating over 1,450 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 71 peers: Plants brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Heirloom is a family-owned nursery that specializes in selling own-root roses, perennials, and spring bulbs, including David Austin Roses and other premium plants.
01 · Traffic
How much traffic Heirloom gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Heirloom drew an estimated 324K visits in September 2026, down 9% on the month before and down 42% over three months.
- Worldwide#35,326of 4.5M sites · Top 1%
- In United States#11,480of 1.2M sites · Top 1%
- Plants, worldwide#81of 28,421 brands · Top 1%
- Plants, United States#17of 3,089 brands · Top 1%
324K
estimated visits in September
1 mo ▼ −8.6%4 mo ▼ −42.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Heirloom.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Heirloom holds 4.1 out of 5 on Trustpilot over 1,450 reviews, 11 of them in the last twelve months: 87% of customers give five stars and 2% one star. That volume places Heirloom in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Flower Delivery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Heirloom sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Heirloom sells on Shopify, 55% of its catalogue in stock. The best seller is Parfuma® Earth Angel, at US$65.00, followed by Eden Climber® and 100% Natural Mint Compost.
#1Parfuma® Earth AngelHeirloomUS$65.00In stock
#2Eden Climber®HeirloomUS$65.00In stock
#3100% Natural Mint CompostHeirloomUS$9.95–US$49.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Heirloom in its comparison group.
- Average rating
- 4.80 / 5
- Rated products
- 41% of the catalogue
- In stock
- 55%
- Upper price quartile
- US$53.00
- Currency
- USD
04 · Ads
What Heirloom is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Heirloom runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2022 (image, text, video).
Up to 25% on bulbs!Heirloom Roses6 Oct 2026image
Up to 25% on bulbs!Heirloom Roses5 Oct 2026image
Heirloom RosesHeirloom Roses28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Heirloom Roses, Inc.verified
Image ad21 Oct 2026Heirloom Roses, Inc.verified
Text ad21 Oct 2026Heirloom Roses, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Heirloom.
The creators who tag @heirloomroses on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heirloomroses on Instagram, led by Laura Colgan (62.2K followers, 0.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLaura Colgan@the.bunny.trails · 🇺🇸 US | Beauty cosmetics skincare Creator | 62.2K | 0.9% | 1 | Tagged @heirloomroses |
06 · Competitors according to Gravity
Who Heirloom competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Heirloom among Plants brands in United States. The closest is David Austin Roses, then baranoie.com, jacksonandperkins.com, pflanzmich.de, Meilland Richardier, Garten Schlüter.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| David Austin Rosesdavidaustinroses.com | |||||||
| baranoie.combaranoie.com | |||||||
| jacksonandperkins.comjacksonandperkins.com | |||||||
| pflanzmich.depflanzmich.de | |||||||
| Meilland Richardiermeillandrichardier.com | |||||||
| Garten Schlütergarten-schlueter.de |
07 · Company
The company behind Heirloom.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Heirloom is a company based in Saint Paul, United States, founded in 1979 according to LinkedIn, on a domain registered in January 1999. It employs about 39 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Saint Paul
- Founded
- 1979, per LinkedIn
- Domain registered
- 4 Jan 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 39 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- heirloomroses.com · Shopify · USD
- Catalogue
- 259 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Heirloom
What people ask Google about Heirloom.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Heirloom legit or a scam?
According to Gravity by Benchr, Heirloom is a brand based in Saint Paul, United States: its website has existed since January 1999, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 39 people on LinkedIn, it has 169,456 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Heirloom?
Customers rate Heirloom 4.1 out of 5 on Trustpilot over 1,450 reviews, 11 of them in the last twelve months: 87% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Heirloom sell?
Heirloom is a family-owned nursery that specializes in selling own-root roses, perennials, and spring bulbs, including David Austin Roses and other premium plants. Gravity by Benchr classifies it under Plants, with Plants making up 41% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Heirloom expensive?
Heirloom's best seller, Parfuma® Earth Angel, sells US$65.00 on heirloomroses.com. 55% of the catalogue is in stock. Gravity does not track prices daily: check heirloomroses.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Heirloom promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Heirloom advertises on Facebook and Instagram and on Google, where its offers often run. Check heirloomroses.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Heirloom?
Heirloom sells on its own website, heirloomroses.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Heirloom?
Gravity by Benchr records a company based in Saint Paul, United States, founded in 1979 according to LinkedIn, on a domain registered in 1999, with 39 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Heirloom growing?
Not at the moment. Gravity by Benchr estimates about 323,600 visits to heirloomroses.com in September 2026, down 9% in a month and down 42% over three months. Heirloom ranks #17 of 3,089 Plants brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Heirloom use?
Gravity by Benchr identifies heirloomroses.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Heirloom's ad budget?
Gravity by Benchr does not publish a spend figure for Heirloom on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands in United States?
Among Plants brands in United States in the Gravity by Benchr index, Heirloom ranks #17 of 3,089 by estimated traffic. Its closest competitors on the same market are David Austin Roses, baranoie.com, jacksonandperkins.com, pflanzmich.de, Meilland Richardier. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Heirloom.