Brand page · Pet Supplies · Germany
HEY HOLY: 66.1K visits a month, 215 active Meta ads, Gravity score 758.
HEY HOLY — HEY HOLY is a dog food brand that develops breed-specific pet food products including dry food, wet food, snacks, and fresh food, formulated with fresh meat and grain-free ingredients. In September 2026 heyholy.com drew an estimated 66.1K visits, up 71% on the month before. It ranks #49 of 1,165 Pet Supplies brands in Germany and holds a 4.8 Trustpilot rating over 1,418 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 63 peers: Pet Supplies brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HEY HOLY is a dog food brand that develops breed-specific pet food products including dry food, wet food, snacks, and fresh food, formulated with fresh meat and grain-free ingredients.
01 · Traffic
How much traffic HEY HOLY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HEY HOLY drew an estimated 66.1K visits in September 2026, up 71% on the month before and up 86% over three months.
- Worldwide#133,940of 4.5M sites · Top 5%
- In Germany#6,107of 184K sites · Top 5%
- Pet Supplies, worldwide#1,019of 52,845 brands · Top 5%
- Pet Supplies, Germany#49of 1,165 brands · Top 5%
66.1K
estimated visits in September
1 mo ▲ +71.2%4 mo ▲ +85.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HEY HOLY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HEY HOLY holds 4.8 out of 5 on Trustpilot over 1,418 reviews, 336 of them in the last twelve months: 86% of customers give five stars and 4% one star. That volume places HEY HOLY in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %.
Feed Manufacturer Animal Feed Store Pet Supply Store Pet Store Meal Delivery Food Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HEY HOLY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HEY HOLY sells on Shopify, 100% of its catalogue in stock. The best seller is Beautiful Bulldogs - Trockenfutter, at €29.90–€129.90, followed by Beautiful Bulldogs - Nassfutter and Beautiful Bulldogs - Snacks.
#1Beautiful Bulldogs - TrockenfutterHEY HOLY€29.90–€129.90In stock
#2Beautiful Bulldogs - NassfutterHEY HOLY€23.90–€103.90In stock
#3Beautiful Bulldogs - SnacksHEY HOLY€9.90–€49.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HEY HOLY in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 74% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$33.49
- Currency
- EUR
04 · Ads
What HEY HOLY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HEY HOLY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2023 (image, text, video).
Jetzt 30% Test-Rabatt sichernHEY HOLY7 Oct 2026video
Karma od HEY HOLY 🐶HEY HOLY6 Oct 2026video
🐩 Speziell für Pudel & Doodles 🐩HEY HOLY6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hey Holy GmbHverified
Text ad20 Oct 2026Hey Holy GmbHverified
Text ad20 Oct 2026Hey Holy GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HEY HOLY.
The creators who tag @heyholy.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @heyholy.official on Instagram, led by Luna, Pluto & Stella (23.6K followers, 17.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLuna, Pluto & Stella@lunastagewuff · 🇩🇪 DE | Pets nature Creator | 23.6K | 17.8% | 1 | Tagged @heyholy.official |
06 · Competitors according to Gravity
Who HEY HOLY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HEY HOLY among Pet Supplies brands in Germany. The closest is Fidelis, then Milo & Mia, Ofrieda, MASTERFEED, Wildsterne, haustierkost.de®.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fidelisfidelis.dog | |||||||
| Milo & Miamilo-mia.de | |||||||
| Ofriedaofrieda.com | |||||||
| MASTERFEEDmasterfeed.de | |||||||
| Wildsternewildsterne.com | |||||||
| haustierkost.de®haustierkost.de |
07 · Company
The company behind HEY HOLY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HEY HOLY is a company based in Frankfurt am Main, Germany, founded in 2022 according to LinkedIn, on a domain registered in December 2020. It employs about 35 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Frankfurt am Main
- Founded
- 2022, per LinkedIn
- Domain registered
- 19 Dec 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- heyholy.com · Shopify · EUR
- Catalogue
- 33 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HEY HOLY
What people ask Google about HEY HOLY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HEY HOLY legit?
According to Gravity by Benchr, HEY HOLY is a brand based in Frankfurt am Main, Germany: its website has existed since December 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 15,242 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
HEY HOLY reviews: is it worth it?
Customers rate HEY HOLY 4.8 out of 5 on Trustpilot over 1,418 reviews, 336 of them in the last twelve months: 86% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does HEY HOLY sell?
HEY HOLY is a dog food brand that develops breed-specific pet food products including dry food, wet food, snacks, and fresh food, formulated with fresh meat and grain-free ingredients. Gravity by Benchr classifies it under Pet Supplies, with Dog Supplies making up 92% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is HEY HOLY expensive?
HEY HOLY's best seller, Beautiful Bulldogs - Trockenfutter, sells from €29.90 to €129.90 on heyholy.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check heyholy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a HEY HOLY discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HEY HOLY advertises on Facebook and Instagram and on Google, where its offers often run. Check heyholy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy HEY HOLY?
HEY HOLY sells on its own website, heyholy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns HEY HOLY?
Gravity by Benchr records a company based in Frankfurt am Main, Germany, founded in 2022 according to LinkedIn, on a domain registered in 2020, with 35 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HEY HOLY doing well?
Yes. Gravity by Benchr estimates about 66,100 visits to heyholy.com in September 2026, up 71% in a month and up 86% over three months. HEY HOLY ranks #49 of 1,165 Pet Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HEY HOLY use?
Gravity by Benchr identifies heyholy.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HEY HOLY's ad budget?
Gravity by Benchr does not publish a spend figure for HEY HOLY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Pet Supplies brands in Germany?
Among Pet Supplies brands in Germany in the Gravity by Benchr index, HEY HOLY ranks #49 of 1,165 by estimated traffic. Its closest competitors on the same market are Fidelis, Milo & Mia, Ofrieda, MASTERFEED, Wildsterne. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HEY HOLY.