Brand page · Lawn & Garden · United States
Rooted: 245K visits a month, 12 active Meta ads, Gravity score 636.
Rooted — Hey Rooted is a modern-day plant company offering plant subscriptions and delivery services to reconnect customers with nature through houseplants. In September 2026 heyrooted.com drew an estimated 245K visits, up 179% on the month before. It ranks #24 of 3,965 Lawn & Garden brands in United States and holds a 3.9 Trustpilot rating over 87 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 87 peers: Lawn & Garden brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hey Rooted is a modern-day plant company offering plant subscriptions and delivery services to reconnect customers with nature through houseplants.
01 · Traffic
How much traffic Rooted gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rooted drew an estimated 245K visits in September 2026, up 179% on the month before and up 33% over three months.
- Worldwide#44,225of 4.5M sites · Top 1%
- In United States#14,445of 1.2M sites · Top 5%
- Lawn & Garden, worldwide#158of 52,482 brands · Top 1%
- Lawn & Garden, United States#24of 3,965 brands · Top 1%
245K
estimated visits in September
1 mo ▲ +178.9%4 mo ▲ +32.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rooted.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rooted holds 3.9 out of 5 on Trustpilot over 87 reviews, 45 of them in the last twelve months: 48% of customers give five stars and 32% one star. That volume places Rooted in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Garden Center Flower Market Plant Nursery Interior Plant Service Flower Delivery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rooted sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rooted sells on Shopify, 75% of its catalogue in stock. The best seller is Instant Plant Food, at US$17.95, followed by Hey Rooted Digital Gift Card and The Complete Plant Care Bundle.
#1Instant Plant FoodRootedUS$17.95In stock
#2Hey Rooted Digital Gift CardRootedUS$50.00–US$200.00In stock
#3The Complete Plant Care BundleRootedUS$53.85In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rooted in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 88% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$50.96
- Currency
- USD
04 · Ads
What Rooted is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rooted runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Low light, still thrivingHey Rooted6 Oct 2026image
You'll Love This Place 🪴Hey Rooted2 Oct 2026video
You'll Love This Place 🪴Hey Rooted2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Root Retail Technologiesverified
Text ad19 Oct 2026Root Retail Technologiesverified
Text ad21 Sept 2026Root Retail Technologiesverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rooted.
The creators who tag @heyrooted on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Rooted competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rooted among Lawn & Garden brands in United States. The closest is Lively Root, then The Sill, Costa Farms, Succulents Box, Kyari.co, House Plant.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lively Rootlivelyroot.com | |||||||
| The Sillthesill.com | |||||||
| Costa Farmscostafarms.com | |||||||
| Succulents Boxsucculentsbox.com | |||||||
| Kyari.cokyari.co | |||||||
| House Planthouseplant.co.uk |
07 · Company
The company behind Rooted.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rooted is a company based in Carlsbad, United States, founded in 2018 according to LinkedIn, on a domain registered in August 2020. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Carlsbad
- Founded
- 2018, per LinkedIn
- Domain registered
- 3 Aug 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- heyrooted.com · Shopify · USD
- Catalogue
- 64 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rooted
What people ask Google about Rooted.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rooted legit?
According to Gravity by Benchr, Rooted is a brand based in Carlsbad, United States: its website has existed since August 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 1,443 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Rooted?
Customers rate Rooted 3.9 out of 5 on Trustpilot over 87 reviews, 45 of them in the last twelve months: 48% give five stars, 32% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rooted sell?
Hey Rooted is a modern-day plant company offering plant subscriptions and delivery services to reconnect customers with nature through houseplants. Gravity by Benchr classifies it under Lawn & Garden, with Gardening making up 38% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Rooted cost?
Rooted's best seller, Instant Plant Food, sells US$17.95 on heyrooted.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check heyrooted.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Rooted promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rooted advertises on Facebook and Instagram and on Google, where its offers often run. Check heyrooted.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rooted?
Rooted sells on its own website, heyrooted.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Rooted?
Gravity by Benchr records a company based in Carlsbad, United States, founded in 2018 according to LinkedIn, on a domain registered in 2020, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Rooted growing?
Yes. Gravity by Benchr estimates about 245,100 visits to heyrooted.com in September 2026, up 179% in a month and up 33% over three months. Rooted ranks #24 of 3,965 Lawn & Garden brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rooted use?
Gravity by Benchr identifies heyrooted.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Rooted's ad budget?
Gravity by Benchr does not publish a spend figure for Rooted on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in United States?
Among Lawn & Garden brands in United States in the Gravity by Benchr index, Rooted ranks #24 of 3,965 by estimated traffic. Its closest competitors on the same market are Lively Root, The Sill, Costa Farms, Succulents Box, Kyari.co. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rooted.