Brand page · Clothing · Germany
HIRMER Online-Shop: 140K visits a month, 8 active Meta ads, Gravity score 564.
HIRMER Online-Shop — Hirmer GmbH & Co. KG is a German online retailer specializing in high-quality men's clothing and accessories, offering business, casual, and traditional attire. In September 2026 hirmer.de drew an estimated 140K visits, down 12% on the month before. It ranks #116 of 7,326 Clothing brands in Germany and holds a 2.3 Trustpilot rating over 67 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hirmer GmbH & Co. KG is a German online retailer specializing in high-quality men's clothing and accessories, offering business, casual, and traditional attire.
01 · Traffic
How much traffic HIRMER Online-Shop gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HIRMER Online-Shop drew an estimated 140K visits in September 2026, down 12% on the month before and up 3% over three months.
- Worldwide#70,860of 4.5M sites · Top 5%
- In Germany#3,188of 184K sites · Top 5%
- Clothing, worldwide#6,601of 459,295 brands · Top 5%
- Clothing, Germany#116of 7,326 brands · Top 5%
140K
estimated visits in September
1 mo ▼ −12.3%4 mo ▲ +3.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HIRMER Online-Shop.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HIRMER Online-Shop holds 2.3 out of 5 on Trustpilot over 67 reviews, 10 of them in the last twelve months: 37% of customers give five stars and 51% one star. That volume places HIRMER Online-Shop in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Streetwear Store Women's Clothing Store Shoe Store Men's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HIRMER Online-Shop sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read HIRMER Online-Shop's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places HIRMER Online-Shop in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What HIRMER Online-Shop is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HIRMER Online-Shop runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2021 (image, text, video).
Polo Ralph Lauren | €235HIRMER25 Sept 2026video
Drykorn | €149.95HIRMER16 Sept 2026image
Polo Ralph Lauren | €235HIRMER16 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hirmer GmbH & Co. KGverified
Image ad20 Oct 2026Hirmer GmbH & Co. KGverified
Text ad20 Oct 2026Hirmer GmbH & Co. KGverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HIRMER Online-Shop.
The creators who tag @hirmermenstyle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hirmermenstyle on Instagram, led by Patrick Cuninka (21.4K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPatrick Cuninka@patrick_cuninka · 🇩🇪 DE | Fashion style luxury Creator | 21.4K | 1.2% | 4 | Tagged @hirmermenstyle |
06 · Competitors according to Gravity
Who HIRMER Online-Shop competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HIRMER Online-Shop among Clothing brands in Germany. The closest is herrenausstatter.de, then ANSONS, PETER HAHN, Tøjeksperten, HIRMER GROSSE GRÖSSEN, BRAUN Hamburg.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| herrenausstatter.deherrenausstatter.de | |||||||
| ANSONSansons.de | |||||||
| PETER HAHNpeterhahn.de | |||||||
| Tøjekspertentoejeksperten.dk | |||||||
| HIRMER GROSSE GRÖSSENhirmer-grosse-groessen.de | |||||||
| BRAUN Hamburgbraun-hamburg.com |
07 · Company
The company behind HIRMER Online-Shop.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HIRMER Online-Shop is a company based in Germany, founded in 1914 according to LinkedIn. It employs about 117 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1914, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 117 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hirmer.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HIRMER Online-Shop
What people ask Google about HIRMER Online-Shop.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HIRMER Online-Shop a legit company?
According to Gravity by Benchr, HIRMER Online-Shop is a brand based in Germany: it employs 117 people on LinkedIn, it has 35,300 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
HIRMER Online-Shop reviews: is it worth it?
Customers rate HIRMER Online-Shop 2.3 out of 5 on Trustpilot over 67 reviews, 10 of them in the last twelve months: 37% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HIRMER Online-Shop?
Hirmer GmbH & Co. KG is a German online retailer specializing in high-quality men's clothing and accessories, offering business, casual, and traditional attire. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does HIRMER Online-Shop have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: HIRMER Online-Shop advertises on Facebook and Instagram and on Google, where its offers often run. Check hirmer.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns HIRMER Online-Shop?
Gravity by Benchr records a company based in Germany, founded in 1914 according to LinkedIn, with 117 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HIRMER Online-Shop growing?
Yes. Gravity by Benchr estimates about 139,600 visits to hirmer.de in September 2026, down 12% in a month and up 3% over three months. HIRMER Online-Shop ranks #116 of 7,326 Clothing brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does HIRMER Online-Shop spend on Meta ads?
Gravity by Benchr does not publish a spend figure for HIRMER Online-Shop on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Germany?
Among Clothing brands in Germany in the Gravity by Benchr index, HIRMER Online-Shop ranks #116 of 7,326 by estimated traffic. Its closest competitors on the same market are herrenausstatter.de, ANSONS, PETER HAHN, Tøjeksperten, HIRMER GROSSE GRÖSSEN. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HIRMER Online-Shop.