Brand page · Clothing
H&M: 119.1M visits a month, 103 active Meta ads.
H&M — H&M is a fashion retailer that sells clothing, home goods, and beauty products for women, men, and kids. In September 2026 hm.com drew an estimated 119.1M visits, up 7% on the month before. It ranks #2 of 97,158 Clothing brands and holds a 1.4 Trustpilot rating over 19,784 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
H&M is a fashion retailer that sells clothing, home goods, and beauty products for women, men, and kids.
01 · Traffic
How much traffic H&M gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
H&M drew an estimated 119.1M visits in September 2026, up 7% on the month before and up 6% over three months.
- Worldwide#167of 4.5M sites · Top 1%
- In United States#98of 1.2M sites · Top 1%
- Clothing, worldwide#7of 459,295 brands · Top 1%
- Clothing, United States#2of 97,158 brands · Top 1%
119.1M
estimated visits in September
1 mo ▲ +6.7%4 mo ▲ +5.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about H&M.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
H&M holds 1.4 out of 5 on Trustpilot over 19,784 reviews, 2,188 of them in the last twelve months: 11% of customers give five stars and 72% one star. That volume places H&M in the top 1 % of the 270,321 Trustpilot pages in the Gravity index. On Google, H&M scores 4.7 over 113 reviews.
Home Goods Store Youth Clothing Store Men's Clothing Store Women's Clothing Store Fashion Accessories Store Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What H&M sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read H&M's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places H&M in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What H&M is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
H&M runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
When the aura finally gets a reset @azoiteiamandaH&M14 Oct 2026video
When the aura finally gets a reset @azoiteiamandaH&M14 Oct 2026video
Nueva colección: A/W 2026. Una paleta de chocolates y negros que te encantará. Disponible en H&M Ágora y H&M Ágora Santiago Center.H&M14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026H&M Hennes & Mauritz GBC ABverified
Text ad19 Oct 2026H&M Hennes & Mauritz GBC ABverified
Text ad19 Oct 2026H&M Hennes & Mauritz GBC ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about H&M.
The creators who tag @hm on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hm on Instagram, led by Lady Arwen Style | Dijital Stil Rehberi (32.5K followers, 7.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLady Arwen Style | Dijital Stil Rehberi@ladyarwenstyle · 🇹🇷 TR | Fashion style luxury Creator | 32.5K | 7.1% | 17 | Tagged @hm |
06 · Competitors according to Gravity
Who H&M competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for H&M among Clothing brands. The closest is bonprix, then sinsay.com, ZARA, tjmaxx.tjx.com, mrp.com, bestandless.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bonprixbonprix.se | |||||||
| sinsay.comsinsay.com | |||||||
| ZARAzara.net | |||||||
| tjmaxx.tjx.comtjmaxx.tjx.com | |||||||
| mrp.commrp.com | |||||||
| bestandless.com.aubestandless.com.au |
07 · Company
The company behind H&M.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
H&M is an e-commerce brand, on a domain registered in November 1997.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 14 Nov 1997
- Share capital
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- Status
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- President
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- Activity code
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- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hm.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about H&M
What people ask Google about H&M.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is H&M legit or a scam?
According to Gravity by Benchr, H&M is a brand: its website has existed since November 1997, its Trustpilot profile is claimed by the brand, it has 38,063,116 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
H&M reviews: is it worth it?
Customers rate H&M 1.4 out of 5 on Trustpilot over 19,784 reviews, 2,188 of them in the last twelve months: 11% give five stars, 72% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, H&M scores 4.7 over 113 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is H&M?
H&M is a fashion retailer that sells clothing, home goods, and beauty products for women, men, and kids. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Is there a H&M discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: H&M advertises on Facebook and Instagram and on Google, where its offers often run. Check hm.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind H&M?
Gravity by Benchr records a company, whose domain was registered in 1997. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is H&M doing well?
Yes. Gravity by Benchr estimates about 119,137,300 visits to hm.com in September 2026, up 7% in a month and up 6% over three months. H&M ranks #2 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is H&M's ad budget?
Gravity by Benchr does not publish a spend figure for H&M on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, H&M ranks #2 of 97,158 by estimated traffic. Its closest competitors on the same market are bonprix, sinsay.com, ZARA, tjmaxx.tjx.com, mrp.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with H&M.