Brand page · Chairs · Canada
Hoft: 178K visits a month, 34 active Meta ads.
Hoft — Hoft Home is an e-commerce company that sells modern and Scandinavian style furniture. They offer furniture pieces for dining room, living room, and bedroom collections. In September 2026 hofthome.com drew an estimated 178K visits, down 19% on the month before. It ranks #19 of 1,685 Chairs brands in Canada and holds a 3.9 Trustpilot rating over 161 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Hoft Home is an e-commerce company that sells modern and Scandinavian style furniture. They offer furniture pieces for dining room, living room, and bedroom collections.
01 · Traffic
How much traffic Hoft gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hoft drew an estimated 178K visits in September 2026, down 19% on the month before and up 114% over three months.
- Worldwide#57,860of 4.5M sites · Top 5%
- In United States#19,029of 1.2M sites · Top 5%
- Chairs, worldwide#109of 13,042 brands · Top 1%
- Chairs, United States#19of 1,685 brands · Top 5%
178K
estimated visits in September
1 mo ▼ −19.3%4 mo ▲ +114.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hoft.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hoft holds 3.9 out of 5 on Trustpilot over 161 reviews, 133 of them in the last twelve months: 56% of customers give five stars and 12% one star. That volume places Hoft in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hoft sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hoft sells on Shopify, 99% of its catalogue in stock. The best seller is Werner Extendable Dining Table - Walnut, at CA$789.00, followed by Werner Extendable Dining Table - Oak and Venn Extendable Dining Table - Walnut.
#1Werner Extendable Dining Table - WalnutHoftCA$789.00In stock
#2Werner Extendable Dining Table - OakHoftCA$789.00In stock
#3Venn Extendable Dining Table - WalnutHoftCA$819.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hoft in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 51% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$865.98
- Currency
- CAD
04 · Ads
What Hoft is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hoft runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Make Room for Good CompanyHoftFurniture5 Oct 2026video
Fall Dining Sale | Up to 40% OffHoftFurniture4 Oct 2026video
End Of Summer Sale — Up to 40% OffHoftFurniture2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026iFORTIFI FURNITURE LTDverified
Text ad20 Oct 2026iFORTIFI FURNITURE LTDverified
Text ad20 Oct 2026iFORTIFI FURNITURE LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hoft.
The creators who tag @hoft.home on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Hoft competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hoft among Chairs brands in Canada. The closest is Danetti, then Modani Furniture, Pop Maison, Furniture And Choice, mathidesign.com, HATIL.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Danettidanetti.com | |||||||
| Modani Furnituremodani.com | |||||||
| Pop Maisonpopmaison.com | |||||||
| Furniture And Choicefurniturechoice.co.uk | |||||||
| mathidesign.commathidesign.com | |||||||
| HATILhatil.com |
07 · Company
The company behind Hoft.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hoft is a company based in surrey, Canada, on a domain registered in August 2020. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · surrey
- Founded
- Data not available
- Domain registered
- 8 Aug 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hofthome.com · Shopify · CAD
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hoft
What people ask Google about Hoft.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hoft legit or a scam?
According to Gravity by Benchr, Hoft is a brand based in surrey, Canada: its website has existed since August 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 43,300 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Hoft reviews: is it worth it?
Customers rate Hoft 3.9 out of 5 on Trustpilot over 161 reviews, 133 of them in the last twelve months: 56% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Hoft?
Hoft Home is an e-commerce company that sells modern and Scandinavian style furniture. They offer furniture pieces for dining room, living room, and bedroom collections. Gravity by Benchr classifies it under Chairs, with Accent Tables making up 20% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Hoft prices: how much is it?
Hoft's best seller, Werner Extendable Dining Table - Walnut, sells CA$789.00 on hofthome.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check hofthome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Hoft promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Hoft advertises on Facebook and Instagram and on Google, where its offers often run. Check hofthome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Hoft?
Hoft sells on its own website, hofthome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Hoft?
Gravity by Benchr records a company based in surrey, Canada, whose domain was registered in 2020, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Hoft growing?
Yes. Gravity by Benchr estimates about 177,500 visits to hofthome.com in September 2026, down 19% in a month and up 114% over three months. Hoft ranks #19 of 1,685 Chairs brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hoft use?
Gravity by Benchr identifies hofthome.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records.
What is Hoft's ad budget?
Gravity by Benchr does not publish a spend figure for Hoft on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Chairs brands in Canada?
Among Chairs brands in Canada in the Gravity by Benchr index, Hoft ranks #19 of 1,685 by estimated traffic. Its closest competitors on the same market are Danetti, Modani Furniture, Pop Maison, Furniture And Choice, mathidesign.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hoft.