Brand page · Decor
Holly: 309K visits a month, 77 active Meta ads.
Holly — Holly & Co is a curated UK small business marketplace offering unique gifts and homeware, all touched by hand. In September 2026 holly.co drew an estimated 309K visits, up 3% on the month before. It ranks #33 of 13,189 Decor brands and holds a 4.1 Trustpilot rating over 79 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Holly & Co is a curated UK small business marketplace offering unique gifts and homeware, all touched by hand.
01 · Traffic
How much traffic Holly gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Holly drew an estimated 309K visits in September 2026, up 3% on the month before and down 0% over three months.
- Worldwide#36,666of 4.5M sites · Top 1%
- In United Kingdom#1,840of 192K sites · Top 1%
- Decor, worldwide#532of 185,686 brands · Top 1%
- Decor, United Kingdom#33of 13,189 brands · Top 1%
309K
estimated visits in September
1 mo ▲ +3.1%4 mo ▼ −0.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Holly.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Holly holds 4.1 out of 5 on Trustpilot over 79 reviews, 78 of them in the last twelve months: 75% of customers give five stars and 19% one star. That volume places Holly in the top 40 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50 %.
Online Marketplace
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Holly sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Holly's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Holly in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Holly is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Holly runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since February 2024 (image, text, video).
Shop men's gifts for ChristmasHolly & Co7 Oct 2026image
Shop men's gifts for ChristmasHolly & Co7 Oct 2026image
Holly's Christmas home picksHolly & Co6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026HCO Ltdverified
Text ad21 Oct 2026HCO Ltdverified
Video ad21 Oct 2026HCO Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Holly.
The creators who tag @holly.co on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @holly.co on Instagram, led by Jenny Hopps (12.4K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJenny Hopps@jennyhopps.pottery · 🇬🇧 GB | Decoration garden diy Creator | 12.4K | 0.3% | 5 | Tagged @holly.co |
06 · Competitors according to Gravity
Who Holly competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Holly among Decor brands. The closest is Not On The High Street, then Folksy, handmade, meska.hu, Uncommon Goods, SAShE.sk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Not On The High Streetnotonthehighstreet.com | |||||||
| Folksyfolksy.com | |||||||
| handmadehandmade.com | |||||||
| meska.humeska.hu | |||||||
| Uncommon Goodsuncommongoods.com | |||||||
| SAShE.sksashe.sk |
07 · Company
The company behind Holly.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Holly is an e-commerce brand, on a domain registered in April 2010. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 22 Apr 2010
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- holly.co
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Holly
What people ask Google about Holly.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Holly a legit company?
According to Gravity by Benchr, Holly is a brand: its website has existed since April 2010, its Trustpilot profile is claimed by the brand, it employs 19 people on LinkedIn, it has 141,041 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Holly reviews: is it worth it?
Customers rate Holly 4.1 out of 5 on Trustpilot over 79 reviews, 78 of them in the last twelve months: 75% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Holly known for?
Holly & Co is a curated UK small business marketplace offering unique gifts and homeware, all touched by hand. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does Holly have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Holly advertises on Facebook and Instagram and on Google, where its offers often run. Check holly.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Holly?
Gravity by Benchr records a company, whose domain was registered in 2010, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Holly growing?
Not at the moment. Gravity by Benchr estimates about 308,600 visits to holly.co in September 2026, up 3% in a month and down 0% over three months. Holly ranks #33 of 13,189 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Holly spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Holly on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, Holly ranks #33 of 13,189 by estimated traffic. Its closest competitors on the same market are Not On The High Street, Folksy, handmade, meska.hu, Uncommon Goods. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Holly.