Brand page · Linens & Bedding · Denmark
home-tex.dk: 169K visits a month, 55 active Meta ads, Gravity score 546.
home-tex.dk — HOME-TEX.dk is a Danish e-commerce company specializing in home textiles and sleep optimization, selling duvets, pillows, and bedding products. In September 2026 home-tex.dk drew an estimated 169K visits, down 2% on the month before. It ranks #2 of 170 Linens & Bedding brands in Denmark and holds a 4.7 Trustpilot rating over 85,536 reviews.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 6 peers: Linens & Bedding brands in Denmark with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HOME-TEX.dk is a Danish e-commerce company specializing in home textiles and sleep optimization, selling duvets, pillows, and bedding products.
01 · Traffic
How much traffic home-tex.dk gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
home-tex.dk drew an estimated 169K visits in September 2026, down 2% on the month before and up 9% over three months.
- Worldwide#60,347of 4.5M sites · Top 5%
- In Denmark#254of 21.4K sites · Top 5%
- Linens & Bedding, worldwide#260of 24,680 brands · Top 5%
- Linens & Bedding, Denmark#2of 170 brands · Top 5%
169K
estimated visits in September
1 mo ▼ −2.4%4 mo ▲ +8.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about home-tex.dk.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
home-tex.dk holds 4.7 out of 5 on Trustpilot over 85,536 reviews, 7,190 of them in the last twelve months: 85% of customers give five stars and 2% one star. That volume places home-tex.dk in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, home-tex.dk scores 5.0 over 18 reviews.
Bed Shop Bedroom Furniture Store Bedding Store Linens Store Decoration and Interior Design Store Mattress Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What home-tex.dk sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read home-tex.dk's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places home-tex.dk in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What home-tex.dk is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
home-tex.dk runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Mere fødselsdag for pengene 🥳HOME-TEX13 Oct 2026image
DKK249.95🥳HOME-TEX13 Oct 2026image
Sov køligere med Sleep TechHOME-TEX11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Borg Design v/Peter Aggerholmverified
Image ad21 Oct 2026Borg Design v/Peter Aggerholmverified
Text ad21 Oct 2026Borg Design v/Peter Aggerholmverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about home-tex.dk.
The creators who tag @home_tex.dk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @home_tex.dk on Instagram, led by NOVA (95.5K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNOVA@novafmdk · 🇩🇰 DK | Humor memes comedy Creator | 95.5K | 0.3% | 2 | Tagged @home_tex.dk |
06 · Competitors according to Gravity
Who home-tex.dk competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for home-tex.dk among Linens & Bedding brands in Denmark. The closest is Elerheto otthon, then Dekbed-Discounter, bettwaren-shop.de, Comod Acasa, MKLuzkoviny.cz, Łóżkoholicy.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Elerheto otthonelerhetootthon.hu | |||||||
| Dekbed-Discounterdekbed-discounter.nl | |||||||
| bettwaren-shop.debettwaren-shop.de | |||||||
| Comod Acasacomodacasa.ro | |||||||
| MKLuzkoviny.czmkluzkoviny.cz | |||||||
| Łóżkoholicylozkoholicy.pl |
07 · Company
The company behind home-tex.dk.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
home-tex.dk is a company based in Denmark, founded in 2011 according to LinkedIn, on a domain registered in December 2011. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2011, per LinkedIn
- Domain registered
- 5 Dec 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- home-tex.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about home-tex.dk
What people ask Google about home-tex.dk.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is home-tex.dk legit?
According to Gravity by Benchr, home-tex.dk is a brand based in Denmark: its website has existed since December 2011, its Trustpilot profile is claimed by the brand, it employs 12 people on LinkedIn, it has 3,044 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about home-tex.dk?
Customers rate home-tex.dk 4.7 out of 5 on Trustpilot over 85,536 reviews, 7,190 of them in the last twelve months: 85% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, home-tex.dk scores 5.0 over 18 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is home-tex.dk?
HOME-TEX.dk is a Danish e-commerce company specializing in home textiles and sleep optimization, selling duvets, pillows, and bedding products. Gravity by Benchr classifies it under Linens & Bedding. Source: Gravity by Benchr product classification.
Is there a home-tex.dk discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: home-tex.dk advertises on Facebook and Instagram and on Google, where its offers often run. Check home-tex.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind home-tex.dk?
Gravity by Benchr records a company based in Denmark, founded in 2011 according to LinkedIn, on a domain registered in 2011, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is home-tex.dk growing?
Yes. Gravity by Benchr estimates about 168,800 visits to home-tex.dk in September 2026, down 2% in a month and up 9% over three months. home-tex.dk ranks #2 of 170 Linens & Bedding brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is home-tex.dk's ad budget?
Gravity by Benchr does not publish a spend figure for home-tex.dk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Denmark?
Among Linens & Bedding brands in Denmark in the Gravity by Benchr index, home-tex.dk ranks #2 of 170 by estimated traffic. Its closest competitors on the same market are Elerheto otthon, Dekbed-Discounter, bettwaren-shop.de, Comod Acasa, MKLuzkoviny.cz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with home-tex.dk.