Brand page · Lawn & Garden · United Kingdom
HORTOLOGY: 148K visits a month, 4 active Meta ads, Gravity score 545.
HORTOLOGY — Hortology is a UK-based premium houseplant and designer planter specialist that offers quality-assured indoor plants, artisan pots and fully assembled plant displays, handpicked from specialist growers worldwide. In September 2026 hortology.co.uk drew an estimated 148K visits, down 12% on the month before. It ranks #16 of 1,437 Lawn & Garden brands in United Kingdom and holds a 4.6 Trustpilot rating over 1,259 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 24 peers: Lawn & Garden brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hortology is a UK-based premium houseplant and designer planter specialist that offers quality-assured indoor plants, artisan pots and fully assembled plant displays, handpicked from specialist growers worldwide.
01 · Traffic
How much traffic HORTOLOGY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HORTOLOGY drew an estimated 148K visits in September 2026, down 12% on the month before and up 18% over three months.
- Worldwide#67,503of 4.5M sites · Top 5%
- In United Kingdom#3,456of 192K sites · Top 5%
- Lawn & Garden, worldwide#280of 52,482 brands · Top 1%
- Lawn & Garden, United Kingdom#16of 1,437 brands · Top 5%
148K
estimated visits in September
1 mo ▼ −12.3%4 mo ▲ +17.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HORTOLOGY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HORTOLOGY holds 4.6 out of 5 on Trustpilot over 1,259 reviews, 115 of them in the last twelve months: 85% of customers give five stars and 5% one star. That volume places HORTOLOGY in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Garden Center Plant Display Store Decoration and Interior Design Store Pottery Store Wholesale Plant Nursery Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HORTOLOGY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HORTOLOGY sells on Shopify, 89% of its catalogue in stock. The best seller is Houseplant Focus - Repotting Mix, at £3.95–£17.99, followed by Houseplant Grow Pot - Black and Saar Plant Pot - Earth Cement.
#1Houseplant Focus - Repotting MixHORTOLOGY£3.95–£17.99In stock
#2Houseplant Grow Pot - BlackHORTOLOGY£2.45–£21.95In stock
#3Saar Plant Pot - Earth CementHORTOLOGY£5.45–£41.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HORTOLOGY in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 37% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$145.58
- Currency
- GBP
04 · Ads
What HORTOLOGY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HORTOLOGY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2021 (image, text).
Houseplant A-ZHortology1 Sept 2026image
Houseplant A-ZHortology4 Aug 2026image
Houseplant A-ZHortology13 Apr 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hortology Ltdverified
Text ad20 Oct 2026Hortology Ltdverified
Text ad20 Oct 2026Hortology Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HORTOLOGY.
The creators who tag @hortology on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hortology on Instagram, led by Claire's Home (20.3K followers, 6.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CClaire's Home@claires.home.x · 🇬🇧 GB | Decoration garden diy Creator | 20.3K | 6.7% | 1 | Tagged @hortology |
06 · Competitors according to Gravity
Who HORTOLOGY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HORTOLOGY among Lawn & Garden brands in United Kingdom. The closest is House Plant, then Pur Plant, The Sill, Plantes Pour Tous, Beards & Daisies, Ugaoo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| House Planthouseplant.co.uk | |||||||
| Pur Plantpurplant.es | |||||||
| The Sillthesill.com | |||||||
| Plantes Pour Tousplantespourtous.co | |||||||
| Beards & Daisiesbeardsanddaisies.co.uk | |||||||
| Ugaoougaoo.com |
07 · Company
The company behind HORTOLOGY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HORTOLOGY is a company based in Carlisle, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in November 2016. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Carlisle
- Founded
- 2016, per LinkedIn
- Domain registered
- 29 Nov 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hortology.co.uk · Shopify · GBP
- Catalogue
- 248 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HORTOLOGY
What people ask Google about HORTOLOGY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HORTOLOGY legit or a scam?
According to Gravity by Benchr, HORTOLOGY is a brand based in Carlisle, United Kingdom: its website has existed since November 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 13,059 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about HORTOLOGY?
Customers rate HORTOLOGY 4.6 out of 5 on Trustpilot over 1,259 reviews, 115 of them in the last twelve months: 85% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does HORTOLOGY sell?
Hortology is a UK-based premium houseplant and designer planter specialist that offers quality-assured indoor plants, artisan pots and fully assembled plant displays, handpicked from specialist growers worldwide. Gravity by Benchr classifies it under Lawn & Garden, with Gardening making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is HORTOLOGY expensive?
HORTOLOGY's best seller, Houseplant Focus - Repotting Mix, sells from £3.95 to £17.99 on hortology.co.uk. 89% of the catalogue is in stock. Gravity does not track prices daily: check hortology.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
HORTOLOGY promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: HORTOLOGY advertises on Facebook and Instagram and on Google, where its offers often run. Check hortology.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy HORTOLOGY?
HORTOLOGY sells on its own website, hortology.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind HORTOLOGY?
Gravity by Benchr records a company based in Carlisle, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HORTOLOGY doing well?
Yes. Gravity by Benchr estimates about 147,900 visits to hortology.co.uk in September 2026, down 12% in a month and up 18% over three months. HORTOLOGY ranks #16 of 1,437 Lawn & Garden brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HORTOLOGY use?
Gravity by Benchr identifies hortology.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HORTOLOGY's ad budget?
Gravity by Benchr does not publish a spend figure for HORTOLOGY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lawn & Garden brands in United Kingdom?
Among Lawn & Garden brands in United Kingdom in the Gravity by Benchr index, HORTOLOGY ranks #16 of 1,437 by estimated traffic. Its closest competitors on the same market are House Plant, Pur Plant, The Sill, Plantes Pour Tous, Beards & Daisies. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HORTOLOGY.