Brand page · Apparel & Accessories · United States

Hours Top 1% worldwide Top 1% in United States Top 1% in Apparel & Accessories Top 1% in Apparel & Accessories in United States
hourscollection.com·🇺🇸 Dover, United States· Shopify·Since 2020

Hours: 341K visits a month, 60 active Meta ads, Gravity score 719.

Hours — Hours is a streetwear brand that creates quality basics and timeless pieces designed to be worn often and kept longer. In September 2026 hourscollection.com drew an estimated 341K visits, up 24% on the month before. It ranks #26 of 8,566 Apparel & Accessories brands in United States and holds a 3.6 Trustpilot rating over 57 reviews.

hourscollection.com@hours 217KYouTube 3.2KFacebookTrustpilot 3.6Meta Ad Library 60

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
341K
+24% vs. August 2026
Instagram followers
217K
1,546 posts · @hours
Trustpilot
3.6
57 reviews · 49 in 12 months
Meta ads
60
active
Products
87%
in stock · 70 collections
Rank in United States
#26
of 8,566 in Apparel & Accessories
LinkedIn
—
Data not available
Earned media value
€27.7k
per month, Instagram

Gravity score

719/ 1000 · 10 of 10 indicators rated
Brand Power783
Momentum698
Performance678

Percentiles within 98 peers: Apparel & Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Hours is a streetwear brand that creates quality basics and timeless pieces designed to be worn often and kept longer.

01 · Traffic

How much traffic Hours gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Hours drew an estimated 341K visits in September 2026, up 24% on the month before and up 48% over three months.

  • Worldwide#33,802of 4.5M sites · Top 1%
  • In United States#10,976of 1.2M sites · Top 1%
  • Apparel & Accessories, worldwide#71of 19,191 brands · Top 1%
  • Apparel & Accessories, United States#26of 8,566 brands · Top 1%
Monthly visitssource Sept 2026

341K

estimated visits in September

1 mo ▲ +23.7%4 mo ▲ +47.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Hours.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Hours holds 3.6 out of 5 on Trustpilot over 57 reviews, 49 of them in the last twelve months: 63% of customers give five stars and 26% one star. That volume places Hours in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.6TrustScore · 57 reviews · 49 in 12 months
Top 40% review volume
5 ★63%
4 ★4%
3 ★2%
2 ★5%
1 ★26%

Clothing Store Streetwear Store T-Shirt Store Men's Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Hours sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Hours sells on Shopify, 87% of its catalogue in stock. The best seller is Drop Shoulder Hoodie - Black, at US$69.99, followed by Baggy Sweatpants - Grey and Baggy Sweatpants - Black.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Apparel & Accessories61%
Clothing Tops7%
Activewear5%
Pants5%

Share of the catalogue by product family.

Activity mixdominant: Apparel & Accessories
Apparel & Accessories61%
Clothing27%
Clothing Accessories6%
Handbags, Wallets & Cases2%
Smoking Accessories1%

The dominant category places Hours in its comparison group.

Prices and ratingsstore data
Average rating
4.80 / 5
Rated products
90% of the catalogue
In stock
87%
Upper price quartile
US$79.99
Currency
USD

05 · Influencers

Who talks about Hours.

The creators who tag @hours on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hours on Instagram, led by Nate Thompson (28.3K followers, 2.1% engagement).

Influencersaccounts tagging @hours · Instagram
AccountProfileFollowersEngagementTagsRelationship
NNate Thompson@nate.t3 · 🇨🇦 CAFashion style luxury Creator28.3K2.1%4Tagged @hours
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Hours competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Hours among Apparel & Accessories brands in United States. The closest is Streetwear, then REPRESENT, Realism, 𝙃𝘼𝙉𝙂𝙀𝙍, Pro Club, Comp Supply.

CompetitorsApparel & Accessories · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Streetwearstreetwearofficial.com
REPRESENTrepresentclo.com
Realismrealismclo.com
𝙃𝘼𝙉𝙂𝙀𝙍thehangerpakistan.com
Pro Clubshopproclub.com
Comp Supplycompsupply.com.br
Competitors Gravity finds for Hours. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Hours with Streetwear

07 · Company

The company behind Hours.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Hours is a company based in Dover, United States, on a domain registered in January 2020.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Dover
Founded
Data not available
Domain registered
16 Jan 2020
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hourscollection.com · Shopify · USD
Catalogue
70 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Hours

What people ask Google about Hours.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Hours legit or a scam?

According to Gravity by Benchr, Hours is a brand based in Dover, United States: its website has existed since January 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 216,682 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Hours?

Customers rate Hours 3.6 out of 5 on Trustpilot over 57 reviews, 49 of them in the last twelve months: 63% give five stars, 26% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Hours known for?

Hours is a streetwear brand that creates quality basics and timeless pieces designed to be worn often and kept longer. Gravity by Benchr classifies it under Apparel & Accessories, with Apparel & Accessories making up 61% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Hours cost?

Hours' best seller, Drop Shoulder Hoodie - Black, sells US$69.99 on hourscollection.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check hourscollection.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Hours have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Hours advertises on Facebook and Instagram, where its offers often run. Check hourscollection.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Hours?

Hours sells on its own website, hourscollection.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Hours?

Gravity by Benchr records a company based in Dover, United States, whose domain was registered in 2020. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Hours growing?

Yes. Gravity by Benchr estimates about 341,000 visits to hourscollection.com in September 2026, up 24% in a month and up 48% over three months. Hours ranks #26 of 8,566 Apparel & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Hours use?

Gravity by Benchr identifies hourscollection.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Hours spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Hours on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Apparel & Accessories brands in United States?

Among Apparel & Accessories brands in United States in the Gravity by Benchr index, Hours ranks #26 of 8,566 by estimated traffic. Its closest competitors on the same market are Streetwear, REPRESENT, Realism, 𝙃𝘼𝙉𝙂𝙀𝙍, Pro Club. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hours.