Brand page · Food Items · United States
Hu Kitchen: 59.3K visits a month, 209 active Meta ads, Gravity score 520.
Hu Kitchen — Hu Kitchen is a brand that sells organic chocolate and snacks, including paleo-friendly chocolate bars, nut butters, and grain-free crackers made with simple ingredients and no weird ingredients ever. In September 2026 hukitchen.com drew an estimated 59.3K visits, down 15% on the month before. It ranks #472 of 20,419 Food Items brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 651 peers: Food Items brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Hu Kitchen is a brand that sells organic chocolate and snacks, including paleo-friendly chocolate bars, nut butters, and grain-free crackers made with simple ingredients and no weird ingredients ever.
01 · Traffic
How much traffic Hu Kitchen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Hu Kitchen drew an estimated 59.3K visits in September 2026, down 15% on the month before and down 29% over three months.
- Worldwide#146,931of 4.5M sites · Top 5%
- In United States#47,447of 1.2M sites · Top 5%
- Food Items, worldwide#4,104of 260,714 brands · Top 5%
- Food Items, United States#472of 20,419 brands · Top 5%
59.3K
estimated visits in September
1 mo ▼ −15.2%4 mo ▼ −29.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Hu Kitchen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Hu Kitchen holds 2.8 out of 5 on Trustpilot over 8 reviews, 5 of them in the last twelve months: 25% of customers give five stars and 50% one star.
Food Producer Natural Foods Store Food Products Supplier Candy Store Vitamin and Supplements Store Food Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Hu Kitchen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Hu Kitchen sells on Shopify, 11% of its catalogue in stock. The best seller is Gems, at US$33.00–US$59.00, followed by Salty and Hazelnut Butter.
#1GemsHu KitchenUS$33.00–US$59.00In stock
#2SaltyHu KitchenUS$36.00–US$66.00In stock
#3Hazelnut ButterHu KitchenUS$36.00–US$66.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Hu Kitchen in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 75% of the catalogue
- In stock
- 11%
- Upper price quartile
- US$36.00
- Currency
- USD
04 · Ads
What Hu Kitchen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Hu Kitchen runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since June 2024 (text, video).
Simple never tasted this goodHu Kitchen6 Oct 2026image
Simple never tasted this goodHu Kitchen6 Oct 2026video
Find Hu near YouHu Kitchen5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Hu Products, LLCverified
Text ad20 Oct 2026Hu Products, LLCverified
Text ad20 Oct 2026Hu Products, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Hu Kitchen.
The creators who tag @hukitchen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hukitchen on Instagram, led by Robin Plotnik (168K followers, 2.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRobin Plotnik@whatrobineats · 🇺🇸 US | Food cooking nutrition Creator | 168K | 2.6% | 6 | Tagged @hukitchen |
06 · Competitors according to Gravity
Who Hu Kitchen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Hu Kitchen among Food Items brands in United States. The closest is Spangler Candy, then Trenchies, AWAKE Chocolate, ROYCE' Chocolate, Hormbles Chormbles, Bissinger's Handcrafted Chocolatier.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Spangler Candyspanglercandy.com | |||||||
| Trenchiestrenchies.co | |||||||
| AWAKE Chocolateawakechocolate.com | |||||||
| ROYCE' Chocolateroycechocolate.com | |||||||
| Hormbles Chormbleshormbles.com | |||||||
| Bissinger's Handcrafted Chocolatierbissingers.com |
07 · Company
The company behind Hu Kitchen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Hu Kitchen is a company based in New York, United States, founded in 2012 according to LinkedIn, on a domain registered in August 2010. It employs about 1,232 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2012, per LinkedIn
- Domain registered
- 11 Aug 2010
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,232 on LinkedIn
- Funding stage
- M and a · last deal: undisclosed
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hukitchen.com · Shopify · USD
- Catalogue
- 40 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Hu Kitchen
What people ask Google about Hu Kitchen.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Hu Kitchen a legit company?
According to Gravity by Benchr, Hu Kitchen is a brand based in New York, United States: its website has existed since August 2010, it sells on a Shopify store, it employs 1,232 people on LinkedIn, it has 336,538 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Hu Kitchen known for?
Hu Kitchen is a brand that sells organic chocolate and snacks, including paleo-friendly chocolate bars, nut butters, and grain-free crackers made with simple ingredients and no weird ingredients ever. Gravity by Benchr classifies it under Food Items, with Candy & Chocolate making up 79% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Hu Kitchen expensive?
Hu Kitchen's best seller, Gems, sells from US$33.00 to US$59.00 on hukitchen.com. 11% of the catalogue is in stock. Gravity does not track prices daily: check hukitchen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Hu Kitchen have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Hu Kitchen advertises on Facebook and Instagram and on Google, where its offers often run. Check hukitchen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Hu Kitchen?
Hu Kitchen sells on its own website, hukitchen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Hu Kitchen?
Gravity by Benchr records a company based in New York, United States, founded in 2012 according to LinkedIn, on a domain registered in 2010, with 1,232 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Hu Kitchen doing well?
Not at the moment. Gravity by Benchr estimates about 59,300 visits to hukitchen.com in September 2026, down 15% in a month and down 29% over three months. Hu Kitchen ranks #472 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Hu Kitchen use?
Gravity by Benchr identifies hukitchen.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Hu Kitchen's ad budget?
Gravity by Benchr does not publish a spend figure for Hu Kitchen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, Hu Kitchen ranks #472 of 20,419 by estimated traffic. Its closest competitors on the same market are Spangler Candy, Trenchies, AWAKE Chocolate, ROYCE' Chocolate, Hormbles Chormbles. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Hu Kitchen.