Brand page · Personal Care · United Kingdom
HWS Beauty: 194K visits a month, 24 active Meta ads, Gravity score 461.
HWS Beauty — HWS Beauty is a UK-based beauty retailer offering premium haircare, skincare and beauty products. The company originated as a family-run hair salon and has expanded to provide comprehensive beauty solutions online. In September 2026 hwsbeauty.co.uk drew an estimated 194K visits, up 2% on the month before. It ranks #88 of 8,226 Personal Care brands in United Kingdom and holds a 4.7 Trustpilot rating over 17,213 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
HWS Beauty is a UK-based beauty retailer offering premium haircare, skincare and beauty products. The company originated as a family-run hair salon and has expanded to provide comprehensive beauty solutions online.
01 · Traffic
How much traffic HWS Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
HWS Beauty drew an estimated 194K visits in September 2026, up 2% on the month before and down 12% over three months.
- Worldwide#53,800of 4.5M sites · Top 5%
- In United Kingdom#2,737of 192K sites · Top 5%
- Personal Care, worldwide#2,456of 215,119 brands · Top 5%
- Personal Care, United Kingdom#88of 8,226 brands · Top 5%
194K
estimated visits in September
1 mo ▲ +2.1%4 mo ▼ −12.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about HWS Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
HWS Beauty holds 4.7 out of 5 on Trustpilot over 17,213 reviews, 5,872 of them in the last twelve months: 92% of customers give five stars and 4% one star. That volume places HWS Beauty in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, HWS Beauty scores 3.8 over 12 reviews.
Cosmetics and Perfumes Supplier Hair Product Store Beauty Supply Store Skin Care Clinic Cosmetics Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What HWS Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
HWS Beauty sells on Shopify, 80% of its catalogue in stock. The best seller is L'Oréal Professionnel Absolut Repair Shampoo 1500ml, at £34.75, followed by L'Oréal Professionnel Vitamino Color Shampoo 1500ml and L'Oréal Professionnel Absolut Repair Conditioner 750ml.
#1L'Oréal Professionnel Absolut Repair Shampoo 1500mlHWS Beauty£34.75In stock
#2L'Oréal Professionnel Vitamino Color Shampoo 1500mlHWS Beauty£33.75In stock
#3L'Oréal Professionnel Absolut Repair Conditioner 750mlHWS Beauty£25.45In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places HWS Beauty in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 19% of the catalogue
- In stock
- 80%
- Upper price quartile
- US$50.30
- Currency
- GBP
04 · Ads
What HWS Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
HWS Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since July 2022 (image, text, video).
Fall in love with the prices 🍂🤎 Up to 50% off your favourite brands! Shop the Autumn Sale at HWS before your faves are gone! #hwsbeautyHWS Beauty4 Oct 2026video
Dior, YSL, Nanobrow and many more luxury make up brands await you at HWS Beauty!HWS Beauty1 Oct 2026video
HWS BeautyHWS Beauty30 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Growth Art Limitedverified
Text ad20 Oct 2026Growth Art Limitedverified
Text ad20 Oct 2026Growth Art Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about HWS Beauty.
The creators who tag @hwsofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @hwsofficial on Instagram, led by HWS (11.9K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHWS@hwshairsalon · 🇬🇧 GB | Beauty cosmetics skincare Creator | 11.9K | 0.2% | 2 | Tagged @hwsofficial |
06 · Competitors according to Gravity
Who HWS Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for HWS Beauty among Personal Care brands in United Kingdom. The closest is Beauty Brands, then Planet Beauty, matandmax.com, laboutiqueducoiffeur.com, hagel-shop.de, nevoshop.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Beauty Brandsbeautybrands.com | |||||||
| Planet Beautyplanetbeauty.com | |||||||
| matandmax.commatandmax.com | |||||||
| laboutiqueducoiffeur.comlaboutiqueducoiffeur.com | |||||||
| hagel-shop.dehagel-shop.de | |||||||
| nevoshop.com.aunevoshop.com.au |
07 · Company
The company behind HWS Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
HWS Beauty is a company based in London, United Kingdom, on a domain registered in December 2013.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- Data not available
- Domain registered
- 17 Dec 2013
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- hwsbeauty.co.uk · Shopify · GBP
- Catalogue
- 714 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about HWS Beauty
What people ask Google about HWS Beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is HWS Beauty a legit company?
According to Gravity by Benchr, HWS Beauty is a brand based in London, United Kingdom: its website has existed since December 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 22,151 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
HWS Beauty reviews: is it worth it?
Customers rate HWS Beauty 4.7 out of 5 on Trustpilot over 17,213 reviews, 5,872 of them in the last twelve months: 92% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, HWS Beauty scores 3.8 over 12 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is HWS Beauty?
HWS Beauty is a UK-based beauty retailer offering premium haircare, skincare and beauty products. The company originated as a family-run hair salon and has expanded to provide comprehensive beauty solutions online. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 48% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
HWS Beauty prices: how much is it?
HWS Beauty's best seller, L'Oréal Professionnel Absolut Repair Shampoo 1500ml, sells £34.75 on hwsbeauty.co.uk. 80% of the catalogue is in stock. Gravity does not track prices daily: check hwsbeauty.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
HWS Beauty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: HWS Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check hwsbeauty.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy HWS Beauty?
HWS Beauty sells on its own website, hwsbeauty.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns HWS Beauty?
Gravity by Benchr records a company based in London, United Kingdom, whose domain was registered in 2013. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is HWS Beauty growing?
Not at the moment. Gravity by Benchr estimates about 194,000 visits to hwsbeauty.co.uk in September 2026, up 2% in a month and down 12% over three months. HWS Beauty ranks #88 of 8,226 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does HWS Beauty use?
Gravity by Benchr identifies hwsbeauty.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is HWS Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for HWS Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, HWS Beauty ranks #88 of 8,226 by estimated traffic. Its closest competitors on the same market are Beauty Brands, Planet Beauty, matandmax.com, laboutiqueducoiffeur.com, hagel-shop.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HWS Beauty.