Brand page · Audio · United States

HyperX Top 1% worldwide Top 1% in United States Top 1% in Audio Top 1% in Audio in United States
hyperx.com·🇺🇸 Palo Alto, United States· Shopify·Since 1996

HyperX: 1.2M visits a month, 24 active Meta ads, Gravity score 560.

HyperX — HyperX is a gaming brand that creates gaming peripherals including headsets, keyboards, mice, microphones, and accessories for all types of gamers. In September 2026 hyperx.com drew an estimated 1.2M visits, down 1% on the month before. It ranks #6 of 2,044 Audio brands in United States.

hyperx.com@hyperx 1.5MYouTube 592KFacebookLinkedIn 38.1KTrustpilot 2.2Meta Ad Library 24

Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
1.2M
−1% vs. August 2026
Instagram followers
1.5M
2,434 posts · @hyperx
Trustpilot
2.2
8 reviews · 3 in 12 months
Meta ads
24
active · on Google since 2021
Products
82%
in stock · 130 collections
Rank in United States
#6
of 2,044 in Audio
LinkedIn
38.1K
followers · 194 employees
Earned media value
€45.5k
per month, Instagram

Gravity score

560/ 1000 · 10 of 10 indicators rated
Brand Power584
Momentum440
Performance657

Percentiles within 6 peers: Audio brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

HyperX is a gaming brand that creates gaming peripherals including headsets, keyboards, mice, microphones, and accessories for all types of gamers.

01 · Traffic

How much traffic HyperX gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

HyperX drew an estimated 1.2M visits in September 2026, down 1% on the month before and up 11% over three months.

  • Worldwide#12,209of 4.5M sites · Top 1%
  • In United States#4,064of 1.2M sites · Top 1%
  • Audio, worldwide#35of 19,694 brands · Top 1%
  • Audio, United States#6of 2,044 brands · Top 1%
Monthly visitssource Sept 2026

1.2M

estimated visits in September

1 mo ▼ −1.3%4 mo ▲ +10.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about HyperX.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

HyperX holds 2.2 out of 5 on Trustpilot over 8 reviews, 3 of them in the last twelve months: 25% of customers give five stars and 75% one star. On Google, HyperX scores 4.5 over 147 reviews.

Trustpilotread 20 Oct 2026
2.2TrustScore · 8 reviews · 3 in 12 months
5 ★25%
4 ★0%
3 ★0%
2 ★0%
1 ★75%

Computer Accessories Store Gaming service Provider Computer and Accessories Store

Google reviewsread 20 Oct 2026
4.5147 reviews on the Google business profile
5 ★81%
4 ★7%
3 ★1%
2 ★1%
1 ★9%

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What HyperX sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

HyperX sells on Shopify, 82% of its catalogue in stock. The best seller is HyperX Cloud III – Gaming Headset, at US$57.99–US$99.99, followed by HyperX Cloud II – Gaming Headset and HyperX QuadCast S – USB Microphone – RGB Lighting.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Audio Components26%
Key Caps25%
Computer Components22%
Audio Accessories7%

Share of the catalogue by product family.

Activity mixdominant: Audio
Audio33%
Electronics Accessories26%
Locks & Keys25%
Computers10%
Video5%

The dominant category places HyperX in its comparison group.

Prices and ratingsstore data
Average rating
4.53 / 5
Rated products
51% of the catalogue
In stock
82%
Upper price quartile
US$144.99
Currency
USD

05 · Influencers

Who talks about HyperX.

The creators who tag @hyperx on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @hyperx on Instagram, led by Streamerzone.gg (12.5K followers, 0.2% engagement).

Influencersaccounts tagging @hyperx · Instagram
AccountProfileFollowersEngagementTagsRelationship
SStreamerzone.gg@streamerzone · INTLGaming streaming tech culture Creator12.5K0.2%3Tagged @hyperx
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who HyperX competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for HyperX among Audio brands in United States. The closest is aulastar.com, then Wraith, nacongaming.com, HORI Europe, PowerA, HORI USA.

CompetitorsAudio · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
aulastar.comaulastar.com
Wraithwraithesports.com
nacongaming.comnacongaming.com
HORI Europehorieurope.com
PowerApowera.com
HORI USAhoriusa.com
Competitors Gravity finds for HyperX. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare HyperX with aulastar.com

07 · Company

The company behind HyperX.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

HyperX is a company based in Palo Alto, United States, founded in 2002 according to LinkedIn, on a domain registered in October 1996. It employs about 194 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Palo Alto
Founded
2002, per LinkedIn
Domain registered
13 Oct 1996
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
194 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
hyperx.com · Shopify · USD
Catalogue
130 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about HyperX

What people ask Google about HyperX.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is HyperX a legit company?

According to Gravity by Benchr, HyperX is a brand based in Palo Alto, United States: its website has existed since October 1996, it sells on a Shopify store, it employs 194 people on LinkedIn, it has 1,463,734 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is HyperX?

HyperX is a gaming brand that creates gaming peripherals including headsets, keyboards, mice, microphones, and accessories for all types of gamers. Gravity by Benchr classifies it under Audio, with Audio Components making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does HyperX cost?

HyperX's best seller, HyperX Cloud III – Gaming Headset, sells from US$57.99 to US$99.99 on hyperx.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check hyperx.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does HyperX have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: HyperX advertises on Facebook and Instagram and on Google, where its offers often run. Check hyperx.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy HyperX?

HyperX sells on its own website, hyperx.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns HyperX?

Gravity by Benchr records a company based in Palo Alto, United States, founded in 2002 according to LinkedIn, on a domain registered in 1996, with 194 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is HyperX growing?

Yes. Gravity by Benchr estimates about 1,242,100 visits to hyperx.com in September 2026, down 1% in a month and up 11% over three months. HyperX ranks #6 of 2,044 Audio brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does HyperX use?

Gravity by Benchr identifies hyperx.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

What is HyperX's ad budget?

Gravity by Benchr does not publish a spend figure for HyperX on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Audio brands in United States?

Among Audio brands in United States in the Gravity by Benchr index, HyperX ranks #6 of 2,044 by estimated traffic. Its closest competitors on the same market are aulastar.com, Wraith, nacongaming.com, HORI Europe, PowerA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with HyperX.