Brand page · Decor · United Kingdom
Fy!: 290K visits a month, 76 active Meta ads, Gravity score 598.
Fy! — Fy! is an online marketplace that sells wall art, canvas prints, and framed art from independent artists worldwide. In September 2026 iamfy.co drew an estimated 290K visits, down 7% on the month before. It ranks #95 of 42,373 Decor brands in United Kingdom and holds a 4.7 Trustpilot rating over 5,381 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Fy! is an online marketplace that sells wall art, canvas prints, and framed art from independent artists worldwide.
01 · Traffic
How much traffic Fy! gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Fy! drew an estimated 290K visits in September 2026, down 7% on the month before and up 8% over three months.
- Worldwide#38,578of 4.5M sites · Top 1%
- In United States#12,551of 1.2M sites · Top 5%
- Decor, worldwide#579of 185,686 brands · Top 1%
- Decor, United States#95of 42,373 brands · Top 1%
290K
estimated visits in September
1 mo ▼ −6.9%4 mo ▲ +8.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Fy!.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Fy! holds 4.7 out of 5 on Trustpilot over 5,381 reviews, 189 of them in the last twelve months: 88% of customers give five stars and 6% one star. That volume places Fy! in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Rug Store Home Goods Store Art & Antiques Online Marketplace Poster Store Prints and Signs Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Fy! sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Fy! sells on Shopify, 100% of its catalogue in stock. The best seller is Bird With A Flower Crown European Robin 4, at £13.99–£43.99, followed by Ohara Koson Inspired Bird Painting Brown Pelican 3 Square and Vintage Bird Linocut Roadrunner 3.
Bird With A Flower Crown European Robin 4Fy!£13.99–£43.99In stock
Ohara Koson Inspired Bird Painting Brown Pelican 3 SquareFy!£26.95–£54.95In stock
Vintage Bird Linocut Roadrunner 3Fy!£13.99–£43.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Fy! in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$18.52
- Currency
- GBP
04 · Ads
What Fy! is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Fy! runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
🖼️ 40% OFF EVERYTHINGFy29 Sept 2026video
Starry StockholmFy29 Sept 2026image
default_collection_headlineFy28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Fy!.
The creators who tag @fy.shop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Fy! competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Fy! among Decor brands in United Kingdom. The closest is Artfully Walls, then icanvas.com, GoodMood, Great Big Canvas, The Poster Club, PSTR studio.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Artfully Wallsartfullywalls.com | |||||||
| icanvas.comicanvas.com | |||||||
| GoodMoodgoodmoodprints.com | |||||||
| Great Big Canvasgreatbigcanvas.com | |||||||
| The Poster Clubtheposterclub.com | |||||||
| PSTR studiopstrstudio.com |
07 · Company
The company behind Fy!.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Fy! is a company based in London, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in November 2014. It employs about 384 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2014, per LinkedIn
- Domain registered
- 10 Nov 2014
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 384 on LinkedIn · 11-50
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iamfy.co · Shopify · GBP
- Catalogue
- 1,737 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Fy!
What people ask Google about Fy!.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Fy! legit?
According to Gravity by Benchr, Fy! is a brand based in London, United Kingdom: its website has existed since November 2014, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 384 people on LinkedIn, it has 798,949 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Fy!?
Customers rate Fy! 4.7 out of 5 on Trustpilot over 5,381 reviews, 189 of them in the last twelve months: 88% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Fy!?
Fy! is an online marketplace that sells wall art, canvas prints, and framed art from independent artists worldwide. Gravity by Benchr classifies it under Decor, with Artwork making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Fy! expensive?
Fy!'s best seller, Bird With A Flower Crown European Robin 4, sells from £13.99 to £43.99 on iamfy.co. 100% of the catalogue is in stock. Gravity does not track prices daily: check iamfy.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Fy! promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Fy! advertises on Facebook and Instagram, where its offers often run. Check iamfy.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Fy!?
Fy! sells on its own website, iamfy.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Fy!?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2014 according to LinkedIn, on a domain registered in 2014, with 384 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Fy! doing well?
Yes. Gravity by Benchr estimates about 290,300 visits to iamfy.co in September 2026, down 7% in a month and up 8% over three months. Fy! ranks #95 of 42,373 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Fy! use?
Gravity by Benchr identifies iamfy.co as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Fy! spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Fy! on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United Kingdom?
Among Decor brands in United Kingdom in the Gravity by Benchr index, Fy! ranks #95 of 42,373 by estimated traffic. Its closest competitors on the same market are Artfully Walls, icanvas.com, GoodMood, Great Big Canvas, The Poster Club. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Fy!.