Brand page · Personal Care
ICOICE: 139K visits a month, 25 active Meta ads.
ICOICE — ICOICE is an online retailer that sells colored contact lenses in various colors, styles, and series including natural, fantasy, and cosplay options. In September 2026 icoice.com drew an estimated 139K visits, up 51% on the month before. It ranks #579 of 33,626 Personal Care brands and holds a 4.7 Trustpilot rating over 551 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
ICOICE is an online retailer that sells colored contact lenses in various colors, styles, and series including natural, fantasy, and cosplay options.
01 · Traffic
How much traffic ICOICE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ICOICE drew an estimated 139K visits in September 2026, up 51% on the month before and up 115% over three months.
- Worldwide#71,069of 4.5M sites · Top 5%
- In United States#23,417of 1.2M sites · Top 5%
- Personal Care, worldwide#3,399of 215,119 brands · Top 5%
- Personal Care, United States#579of 33,626 brands · Top 5%
139K
estimated visits in September
1 mo ▲ +50.6%4 mo ▲ +114.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ICOICE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ICOICE holds 4.7 out of 5 on Trustpilot over 551 reviews, 147 of them in the last twelve months: 87% of customers give five stars and 8% one star. That volume places ICOICE in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ICOICE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read ICOICE's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places ICOICE in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What ICOICE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ICOICE runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
ICOICE Moon Goddess | 1 Yearicoice.lens2 Oct 2026image
default_collection_headlineicoice.lens30 Sept 2026image
You Left Something Behind · 50% OFFicoice.lens30 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ICOICE LIMITEDverified
Text ad21 Oct 2026ICOICE LIMITEDverified
Text ad21 Oct 2026ICOICE LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ICOICE.
The creators who tag @icoice.official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @icoice.official on Instagram, led by ✨ 𝑨 𝒇 𝒊 𝒚 𝒂 ✨ (30.5K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ✨✨ 𝑨 𝒇 𝒊 𝒚 𝒂 ✨@affrozzie · 🇮🇳 IN | Beauty cosmetics skincare Creator | 30.5K | 0.6% | 8 | Tagged @icoice.official |
06 · Competitors according to Gravity
Who ICOICE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ICOICE among Personal Care brands. The closest is Colour Your Eyes, then TTDeye, colouredcontacts.com, MOODY, Myeyebb, BEAUEYE (US).
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Colour Your Eyescolouryoureyes.com | |||||||
| TTDeyettdeye.com | |||||||
| colouredcontacts.comcolouredcontacts.com | |||||||
| MOODYmoodylenses.com | |||||||
| Myeyebbmyeyebb.com | |||||||
| BEAUEYE (US)beaueye.com |
07 · Company
The company behind ICOICE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ICOICE is an e-commerce brand, on a domain registered in August 2021.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 19 Aug 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- icoice.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ICOICE
What people ask Google about ICOICE.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ICOICE legit?
According to Gravity by Benchr, ICOICE is a brand: its website has existed since August 2021, its Trustpilot profile is claimed by the brand, it has 47,468 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
ICOICE reviews
Customers rate ICOICE 4.7 out of 5 on Trustpilot over 551 reviews, 147 of them in the last twelve months: 87% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ICOICE known for?
ICOICE is an online retailer that sells colored contact lenses in various colors, styles, and series including natural, fantasy, and cosplay options. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does ICOICE have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ICOICE advertises on Facebook and Instagram and on Google, where its offers often run. Check icoice.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns ICOICE?
Gravity by Benchr records a company, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is ICOICE doing well?
Yes. Gravity by Benchr estimates about 139,100 visits to icoice.com in September 2026, up 51% in a month and up 115% over three months. ICOICE ranks #579 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does ICOICE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for ICOICE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, ICOICE ranks #579 of 33,626 by estimated traffic. Its closest competitors on the same market are Colour Your Eyes, TTDeye, colouredcontacts.com, MOODY, Myeyebb. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ICOICE.