Brand page · Kitchen & Dining · United States
Igloo: 860K visits a month, 717 active Meta ads, Gravity score 594.
Igloo — Igloo is a brand that makes coolers, ice chests and insulated cooler bags. In September 2026 igloocoolers.com drew an estimated 860K visits, down 7% on the month before. It ranks #28 of 25,135 Kitchen & Dining brands in United States and holds a 2.0 Trustpilot rating over 26 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 321 peers: Kitchen & Dining brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Igloo is a brand that makes coolers, ice chests and insulated cooler bags.
01 · Traffic
How much traffic Igloo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Igloo drew an estimated 860K visits in September 2026, down 7% on the month before and down 0% over three months.
- Worldwide#16,293of 4.5M sites · Top 1%
- In United States#5,381of 1.2M sites · Top 1%
- Kitchen & Dining, worldwide#286of 145,612 brands · Top 1%
- Kitchen & Dining, United States#28of 25,135 brands · Top 1%
860K
estimated visits in September
1 mo ▼ −7.0%4 mo ▼ −0.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Igloo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Igloo holds 2.0 out of 5 on Trustpilot over 26 reviews, 4 of them in the last twelve months: 15% of customers give five stars and 77% one star. That volume places Igloo in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Igloo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Igloo sells on Shopify, 75% of its catalogue in stock. The best seller is Trailmate® Journey 70 Qt Cooler, at US$289.99, followed by Retro Picnic Basket 25 Qt Cooler and Tag Along Too Cooler.
#1Trailmate® Journey 70 Qt CoolerIglooUS$289.99In stock
#2Retro Picnic Basket 25 Qt CoolerIglooUS$65.99In stock
#3Tag Along Too CoolerIglooUS$49.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Igloo in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 87% of the catalogue
- In stock
- 75%
- Upper price quartile
- US$49.99
- Currency
- USD
04 · Ads
What Igloo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Igloo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Peanuts x Igloo Cooler CollectionIgloo Coolers5 Oct 2026video
Transcend the Ordinary SipIgloo Coolers5 Oct 2026image
The Classiest Way to ChillIgloo Coolers5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Promay Technology Limitedverified
Text ad20 Oct 2026BLENHEIM ELECTRONICS LIMITEDverified
Text ad20 Oct 2026BLENHEIM ELECTRONICS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Igloo.
The creators who tag @igloocoolers on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @igloocoolers on Instagram, led by @logan.radd (12.4K followers, 2.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| llogan.radd@logan.radd · 🇺🇸 US | Travel tourism exploration Creator | 12.4K | 2.7% | 6 | Tagged @igloocoolers |
06 · Competitors according to Gravity
Who Igloo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Igloo among Kitchen & Dining brands in United States. The closest is YETI Australia, then BruMate, Hydro Flask, rticoutdoors.com, Thermos, CORKCICLE..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| YETI Australiaau.yeti.com | |||||||
| BruMateshop.brumate.com | |||||||
| Hydro Flaskhydroflask.com | |||||||
| rticoutdoors.comrticoutdoors.com | |||||||
| Thermosthermos.com | |||||||
| CORKCICLE.corkcicle.com |
07 · Company
The company behind Igloo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Igloo is a company based in Katy, United States, founded in 1947 according to LinkedIn, on a domain registered in January 1997. It employs about 974 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Katy
- Founded
- 1947, per LinkedIn
- Domain registered
- 22 Jan 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 974 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- igloocoolers.com · Shopify · USD
- Catalogue
- 405 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Igloo
What people ask Google about Igloo.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Igloo legit or a scam?
According to Gravity by Benchr, Igloo is a brand based in Katy, United States: its website has existed since January 1997, it sells on a Shopify store, it employs 974 people on LinkedIn, it has 426,018 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Igloo?
Customers rate Igloo 2.0 out of 5 on Trustpilot over 26 reviews, 4 of them in the last twelve months: 15% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Igloo known for?
Igloo is a brand that makes coolers, ice chests and insulated cooler bags. Gravity by Benchr classifies it under Kitchen & Dining, with Food & Beverage Carriers making up 66% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Igloo expensive?
Igloo's best seller, Trailmate® Journey 70 Qt Cooler, sells US$289.99 on igloocoolers.com. 75% of the catalogue is in stock. Gravity does not track prices daily: check igloocoolers.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Igloo promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Igloo advertises on Facebook and Instagram and on Google, where its offers often run. Check igloocoolers.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Igloo?
Igloo sells on its own website, igloocoolers.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Igloo?
Gravity by Benchr records a company based in Katy, United States, founded in 1947 according to LinkedIn, on a domain registered in 1997, with 974 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Igloo doing well?
Not at the moment. Gravity by Benchr estimates about 860,400 visits to igloocoolers.com in September 2026, down 7% in a month and down 0% over three months. Igloo ranks #28 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Igloo use?
Gravity by Benchr identifies igloocoolers.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Igloo's ad budget?
Gravity by Benchr does not publish a spend figure for Igloo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Igloo ranks #28 of 25,135 by estimated traffic. Its closest competitors on the same market are YETI Australia, BruMate, Hydro Flask, rticoutdoors.com, Thermos. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Igloo.