Brand page · Building Materials · Belgium
Impermo: 195K visits a month, 366 active Meta ads.
Impermo — Impermo is a family business that sells tiles, natural stone, and flooring products including parquet and laminate. They offer the largest selection of tiles in the Benelux region with 16 showrooms. In September 2026 impermo.be drew an estimated 195K visits, down 26% on the month before. It ranks #2 of 110 Building Materials brands in Belgium and holds a 4.2 Trustpilot rating over 10,544 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Impermo is a family business that sells tiles, natural stone, and flooring products including parquet and laminate. They offer the largest selection of tiles in the Benelux region with 16 showrooms.
01 · Traffic
How much traffic Impermo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Impermo drew an estimated 195K visits in September 2026, down 26% on the month before and up 9% over three months.
- Worldwide#53,605of 4.5M sites · Top 5%
- In Belgium#256of 36.5K sites · Top 1%
- Building Materials, worldwide#260of 90,845 brands · Top 1%
- Building Materials, Belgium#2of 110 brands · Top 5%
195K
estimated visits in September
1 mo ▼ −25.5%4 mo ▲ +8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Impermo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Impermo holds 4.2 out of 5 on Trustpilot over 10,544 reviews, 972 of them in the last twelve months: 67% of customers give five stars and 8% one star. That volume places Impermo in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Impermo scores 4.1 over 108 reviews.
Natural Stone Supplier Marble Supplier Tile Store Wood and Laminate Flooring Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Impermo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Impermo's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Impermo in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Impermo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Impermo runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Ateliers gratuitsImpermo14 Oct 2026video
Geef je ruimte karakterImpermo14 Oct 2026video
Gratis workshopsImpermo14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Impermo - Stultjens NVverified
Text ad21 Oct 2026Impermo - Stultjens NVverified
Text ad21 Oct 2026Impermo - Stultjens NVverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Impermo.
The creators who tag @impermo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @impermo on Instagram, led by Janelle Framery (25.3K followers, 0.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJanelle Framery@janelle_framery · 🇧🇪 BE | Parenting family Creator | 25.3K | 0.6% | 2 | Tagged @impermo |
06 · Competitors according to Gravity
Who Impermo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Impermo among Building Materials brands in Belgium. The closest is Tegels in Huis, then Marazzi, Ceramika Paradyz, IPERCERAMICA, Dekordia, nexterio.pl.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tegels in Huistegelsinhuis.nl | |||||||
| Marazzimarazzi.it | |||||||
| Ceramika Paradyzparadyz.com | |||||||
| IPERCERAMICAiperceramica.it | |||||||
| Dekordiadekordia.pl | |||||||
| nexterio.plnexterio.pl |
07 · Company
The company behind Impermo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Impermo is a company based in Belgium, founded in 1918 according to LinkedIn. It employs about 124 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- 🇧🇪 Belgium
- Founded
- 1918, per LinkedIn
- Domain registered
- Data not available
- Share capital
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- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 124 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- impermo.be · Prestashop
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Impermo
What people ask Google about Impermo.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Impermo a legit company?
According to Gravity by Benchr, Impermo is a brand based in Belgium: its Trustpilot profile is claimed by the brand, it sells on a Prestashop store, it employs 124 people on LinkedIn, it has 20,731 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Impermo reviews: is it worth it?
Customers rate Impermo 4.2 out of 5 on Trustpilot over 10,544 reviews, 972 of them in the last twelve months: 67% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Impermo scores 4.1 over 108 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Impermo sell?
Impermo is a family business that sells tiles, natural stone, and flooring products including parquet and laminate. They offer the largest selection of tiles in the Benelux region with 16 showrooms. Gravity by Benchr classifies it under Building Materials. Source: Gravity by Benchr product classification.
Is there a Impermo discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Impermo advertises on Facebook and Instagram and on Google, where its offers often run. Check impermo.be for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Impermo?
Impermo sells on its own website, impermo.be, a Prestashop store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Impermo?
Gravity by Benchr records a company based in Belgium, founded in 1918 according to LinkedIn, with 124 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Impermo growing?
Yes. Gravity by Benchr estimates about 194,800 visits to impermo.be in September 2026, down 26% in a month and up 9% over three months. Impermo ranks #2 of 110 Building Materials brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Impermo use?
Gravity by Benchr identifies impermo.be as a Prestashop store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Impermo's ad budget?
Gravity by Benchr does not publish a spend figure for Impermo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in Belgium?
Among Building Materials brands in Belgium in the Gravity by Benchr index, Impermo ranks #2 of 110 by estimated traffic. Its closest competitors on the same market are Tegels in Huis, Marazzi, Ceramika Paradyz, IPERCERAMICA, Dekordia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Impermo.