Brand page · Clothing · Italy
INCANTO: 72.2K visits a month, 16 active Meta ads, Gravity score 641.
INCANTO — Incanto Italy is an online luxury lingerie shop that sells bras, slips, garter belts, pajamas, and swimwear collections designed to enhance style, comfort, and elegance. In September 2026 incanto.it drew an estimated 72.2K visits, up 165% on the month before. It ranks #145 of 5,997 Clothing brands in Italy and holds a 4.2 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Jan 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 199 peers: Clothing brands in Italy with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Incanto Italy is an online luxury lingerie shop that sells bras, slips, garter belts, pajamas, and swimwear collections designed to enhance style, comfort, and elegance.
01 · Traffic
How much traffic INCANTO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
INCANTO drew an estimated 72.2K visits in September 2026, up 165% on the month before and up 213% over three months.
- Worldwide#124,004of 4.5M sites · Top 5%
- In Italy#2,953of 138K sites · Top 5%
- Clothing, worldwide#11,974of 459,295 brands · Top 5%
- Clothing, Italy#145of 5,997 brands · Top 5%
72.2K
estimated visits in September
1 mo ▲ +165.3%4 mo ▲ +212.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about INCANTO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
INCANTO holds 4.2 out of 5 on Trustpilot over 10 reviews, 10 of them in the last twelve months: 90% of customers give five stars and 10% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What INCANTO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
INCANTO sells on Shopify, 100% of its catalogue in stock. The best seller is Body Everyday, at €59.90, followed by Body Everyday and CD1155 Soft Cup Bra.
#1Body EverydayINCANTO€59.90In stock
#2Body EverydayINCANTO€29.95In stock
#3CD1155 Soft Cup BraINCANTO€69.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places INCANTO in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 7% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$55.89
- Currency
- EUR
04 · Ads
What INCANTO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
INCANTO runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since September 2025 (image, text, video).
Incanto New CollectionINCANTO Italy29 Sept 2026video
Incanto New CollectionINCANTO Italy28 Sept 2026image
INCANTO ItalyINCANTO Italy28 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Incanto Industries d.o.overified
Text ad21 Oct 2026Incanto Industries d.o.overified
Video ad21 Oct 2026Incanto Industries d.o.overified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about INCANTO.
The creators who tag @incantoofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @incantoofficial on Instagram, led by | ОЛЬГА ГЛЕБ ♥️ Блогер | Инфлюенсер | Минск | мама (131K followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| || ОЛЬГА ГЛЕБ ♥️ Блогер | Инфлюенсер | Минск | мама@olgahleb · 🇷🇺 RU | Parenting family Creator | 131K | 1.7% | 6 | Tagged @incantoofficial |
06 · Competitors according to Gravity
Who INCANTO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for INCANTO among Clothing brands in Italy. The closest is Sielei eShop, then Lepel, Verdissima eShop, Vip Shop Selene, Secret Milano, Spiman Shop Online.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sielei eShopsielei.it | |||||||
| Lepellepel.it | |||||||
| Verdissima eShopverdissima.it | |||||||
| Vip Shop Selenevipselene.it | |||||||
| Secret Milanosecretmilan.it | |||||||
| Spiman Shop Onlinespiman.it |
07 · Company
The company behind INCANTO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
INCANTO is a company based in Milano, Italy, founded in 2015 according to LinkedIn. It employs about 17 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇮🇹 Italy · Milano
- Founded
- 2015, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 17 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- incanto.it · Shopify · EUR
- Catalogue
- 598 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about INCANTO
What people ask Google about INCANTO.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is INCANTO legit?
According to Gravity by Benchr, INCANTO is a brand based in Milano, Italy: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 17 people on LinkedIn, it has 587,976 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about INCANTO?
Customers rate INCANTO 4.2 out of 5 on Trustpilot over 10 reviews, 10 of them in the last twelve months: 90% give five stars, 10% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is INCANTO known for?
Incanto Italy is an online luxury lingerie shop that sells bras, slips, garter belts, pajamas, and swimwear collections designed to enhance style, comfort, and elegance. Gravity by Benchr classifies it under Clothing, with Lingerie making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is INCANTO expensive?
INCANTO's best seller, Body Everyday, sells €59.90 on incanto.it. 100% of the catalogue is in stock. Gravity does not track prices daily: check incanto.it before buying. Source: Gravity by Benchr catalogue reading, October 2026.
INCANTO promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: INCANTO advertises on Facebook and Instagram and on Google, where its offers often run. Check incanto.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy INCANTO?
INCANTO sells on its own website, incanto.it, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns INCANTO?
Gravity by Benchr records a company based in Milano, Italy, founded in 2015 according to LinkedIn, with 17 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is INCANTO doing well?
Yes. Gravity by Benchr estimates about 72,200 visits to incanto.it in September 2026, up 165% in a month and up 213% over three months. INCANTO ranks #145 of 5,997 Clothing brands in Italy in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does INCANTO use?
Gravity by Benchr identifies incanto.it as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does INCANTO spend on Meta ads?
Gravity by Benchr does not publish a spend figure for INCANTO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Italy?
Among Clothing brands in Italy in the Gravity by Benchr index, INCANTO ranks #145 of 5,997 by estimated traffic. Its closest competitors on the same market are Sielei eShop, Lepel, Verdissima eShop, Vip Shop Selene, Secret Milano. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with INCANTO.