Brand page · Health Care · Germany
INNONATURE: 169K visits a month, 56 active Meta ads, Gravity score 581.
INNONATURE — INNONATURE is a brand that sells nutritional supplements made from 100% natural ingredients, including vitamins, minerals, fatty acids, plant extracts, active ingredients, amino acids, and superfoods. In September 2026 innonature.eu drew an estimated 169K visits, up 14% on the month before. It ranks #33 of 1,792 Health Care brands in Germany and holds a 4.7 Trustpilot rating over 7,441 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 61 peers: Health Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
INNONATURE is a brand that sells nutritional supplements made from 100% natural ingredients, including vitamins, minerals, fatty acids, plant extracts, active ingredients, amino acids, and superfoods.
01 · Traffic
How much traffic INNONATURE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
INNONATURE drew an estimated 169K visits in September 2026, up 14% on the month before and down 2% over three months.
- Worldwide#60,183of 4.5M sites · Top 5%
- In Germany#2,708of 184K sites · Top 5%
- Health Care, worldwide#1,373of 105,715 brands · Top 5%
- Health Care, Germany#33of 1,792 brands · Top 5%
169K
estimated visits in September
1 mo ▲ +14.5%4 mo ▼ −1.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about INNONATURE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
INNONATURE holds 4.7 out of 5 on Trustpilot over 7,441 reviews, 413 of them in the last twelve months: 89% of customers give five stars and 2% one star. That volume places INNONATURE in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %.
Vitamin and Supplements Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What INNONATURE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
INNONATURE sells on Shopify, 76% of its catalogue in stock. The best seller is Haut-Haare-Nägel Kapseln, at €24.90, followed by Omega 3 Softgel 90 Kapseln and Eisen 120 Kapseln.
#1Haut-Haare-Nägel KapselnINNONATURE€24.90In stock
#2Omega 3 Softgel 90 KapselnINNONATURE€29.90In stock
#3Eisen 120 KapselnINNONATURE€24.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places INNONATURE in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 94% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$63.63
- Currency
- EUR
04 · Ads
What INNONATURE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
INNONATURE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
🌱 Stoffwechsel SupportInnoNature13 Oct 2026video
InnoNature Kids Produkte entdeckenInnoNature13 Oct 2026video
instagram.comInnoNature13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026InnoNature GmbHverified
Image ad20 Oct 2026InnoNature GmbHverified
Text ad20 Oct 2026InnoNature GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about INNONATURE.
The creators who tag @innonature_official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @innonature_official on Instagram, led by 𝓙𝓪𝓷𝓪 𝓦𝓪𝓰𝓮𝓷𝓱𝓾𝓫𝓮𝓻 (22.7K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝓙𝓪𝓷𝓪 𝓦𝓪𝓰𝓮𝓷𝓱𝓾𝓫𝓮𝓻@janawagenhuber · 🇩🇪 DE | Pets nature Creator | 22.7K | 0.8% | 6 | Tagged @innonature_official |
06 · Competitors according to Gravity
Who INNONATURE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for INNONATURE among Health Care brands in Germany. The closest is Nature Love, then dieti-natura.com, NATURTREU, Nature Heart, natural elements, futunatura.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Nature Lovenature-love.de | |||||||
| dieti-natura.comdieti-natura.com | |||||||
| NATURTREUnaturtreu.de | |||||||
| Nature Heartnature-heart.de | |||||||
| natural elementsnaturalelements.de | |||||||
| futunatura.itfutunatura.it |
07 · Company
The company behind INNONATURE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
INNONATURE is a company based in Hamburg, Germany, founded in 2016 according to LinkedIn. It employs about 59 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Hamburg
- Founded
- 2016, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 59 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- innonature.eu · Shopify · EUR
- Catalogue
- 219 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about INNONATURE
What people ask Google about INNONATURE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is INNONATURE a legit company?
According to Gravity by Benchr, INNONATURE is a brand based in Hamburg, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 59 people on LinkedIn, it has 266,219 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about INNONATURE?
Customers rate INNONATURE 4.7 out of 5 on Trustpilot over 7,441 reviews, 413 of them in the last twelve months: 89% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does INNONATURE sell?
INNONATURE is a brand that sells nutritional supplements made from 100% natural ingredients, including vitamins, minerals, fatty acids, plant extracts, active ingredients, amino acids, and superfoods. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
INNONATURE prices: how much is it?
INNONATURE's best seller, Haut-Haare-Nägel Kapseln, sells €24.90 on innonature.eu. 76% of the catalogue is in stock. Gravity does not track prices daily: check innonature.eu before buying. Source: Gravity by Benchr catalogue reading, October 2026.
INNONATURE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: INNONATURE advertises on Facebook and Instagram and on Google, where its offers often run. Check innonature.eu for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy INNONATURE?
INNONATURE sells on its own website, innonature.eu, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind INNONATURE?
Gravity by Benchr records a company based in Hamburg, Germany, founded in 2016 according to LinkedIn, with 59 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is INNONATURE doing well?
Not at the moment. Gravity by Benchr estimates about 169,400 visits to innonature.eu in September 2026, up 14% in a month and down 2% over three months. INNONATURE ranks #33 of 1,792 Health Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does INNONATURE use?
Gravity by Benchr identifies innonature.eu as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does INNONATURE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for INNONATURE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Health Care brands in Germany?
Among Health Care brands in Germany in the Gravity by Benchr index, INNONATURE ranks #33 of 1,792 by estimated traffic. Its closest competitors on the same market are Nature Love, dieti-natura.com, NATURTREU, Nature Heart, natural elements. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with INNONATURE.