Brand page · Vehicle Parts & Accessories · United States
Innova: 392K visits a month, 108 active Meta ads, Gravity score 599.
Innova — Innova is a leading supplier of test equipment and diagnostic reporting for the automotive aftermarket, offering high quality products, innovative diagnostics and value to customers. The company specializes in OBD2 scanners and diagnostic tools for DIYers and professionals. In September 2026 innova.com drew an estimated 392K visits, down 6% on the month before. It ranks #46 of 15,945 Vehicle Parts & Accessories brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Vehicle Parts & Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Innova is a leading supplier of test equipment and diagnostic reporting for the automotive aftermarket, offering high quality products, innovative diagnostics and value to customers. The company specializes in OBD2 scanners and diagnostic tools for DIYers and professionals.
01 · Traffic
How much traffic Innova gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Innova drew an estimated 392K visits in September 2026, down 6% on the month before and down 23% over three months.
- Worldwide#30,265of 4.5M sites · Top 1%
- In United States#9,825of 1.2M sites · Top 1%
- Vehicle Parts & Accessories, worldwide#375of 167,964 brands · Top 1%
- Vehicle Parts & Accessories, United States#46of 15,945 brands · Top 1%
392K
estimated visits in September
1 mo ▼ −6.5%4 mo ▼ −22.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Innova.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Innova holds 2.8 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 100% one star.
Automotive Repair Equipment Wholesaler
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Innova sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Innova sells on Shopify, 65% of its catalogue in stock. The best seller is 5610 Bidirectional OBD2 Scanner, at US$349.99, followed by SD35 All System OBD2 Tablet and 3380 Inspection Camera.
#15610 Bidirectional OBD2 ScannerInnovaUS$349.99In stock
#2SD35 All System OBD2 TabletInnovaUS$149.99In stock
#33380 Inspection CameraInnovaUS$99.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Innova in its comparison group.
- Average rating
- 4.37 / 5
- Rated products
- 71% of the catalogue
- In stock
- 65%
- Upper price quartile
- US$140.57
- Currency
- USD
04 · Ads
What Innova is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Innova runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2023 (image, text, video).
The Scanner Mechanics Trust — Now in Your HandsInnova Electronics6 Oct 2026video
⚠ Low stock — act now. Free lifetime updates · No subscription🔥Innova Electronics6 Oct 2026image
$200 OFF DEAL NOWInnova Electronics6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026derek ian chennverified
Text ad20 Oct 2026derek ian chennverified
Text ad20 Oct 2026derek ian chennverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Innova.
The creators who tag @innovaauto on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @innovaauto on Instagram, led by Faye Hadley (501K followers, 8.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFaye Hadley@pistonsandpixiedust · 🇺🇸 US | Automotive mobility Creator | 501K | 8.8% | 1 | Tagged @innovaauto |
06 · Competitors according to Gravity
Who Innova competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Innova among Vehicle Parts & Accessories brands in United States. The closest is obdeleven.com, then THINKCAR, xtoolglobal.com, OBDLink, klavkarr, FIXD.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| obdeleven.comobdeleven.com | |||||||
| THINKCARmythinkcar.com | |||||||
| xtoolglobal.comxtoolglobal.com | |||||||
| OBDLinkobdlink.com | |||||||
| klavkarrklavkarr.com | |||||||
| FIXDfixdapp.com |
07 · Company
The company behind Innova.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Innova is a company based in Irvine, United States, on a domain registered in October 1997. It employs about 178 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irvine
- Founded
- Data not available
- Domain registered
- 25 Oct 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 178 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- innova.com · Shopify · USD
- Catalogue
- 308 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Innova
What people ask Google about Innova.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Innova legit?
According to Gravity by Benchr, Innova is a brand based in Irvine, United States: its website has existed since October 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 178 people on LinkedIn, it has 7,253 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Innova known for?
Innova is a leading supplier of test equipment and diagnostic reporting for the automotive aftermarket, offering high quality products, innovative diagnostics and value to customers. The company specializes in OBD2 scanners and diagnostic tools for DIYers and professionals. Gravity by Benchr classifies it under Vehicle Parts & Accessories, with Vehicle Maintenance, Care & Decor making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Innova expensive?
Innova's best seller, 5610 Bidirectional OBD2 Scanner, sells US$349.99 on innova.com. 65% of the catalogue is in stock. Gravity does not track prices daily: check innova.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Innova discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Innova advertises on Facebook and Instagram and on Google, where its offers often run. Check innova.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Innova?
Innova sells on its own website, innova.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Innova?
Gravity by Benchr records a company based in Irvine, United States, whose domain was registered in 1997, with 178 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Innova growing?
Not at the moment. Gravity by Benchr estimates about 392,300 visits to innova.com in September 2026, down 6% in a month and down 23% over three months. Innova ranks #46 of 15,945 Vehicle Parts & Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Innova use?
Gravity by Benchr identifies innova.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Innova spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Innova on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Vehicle Parts & Accessories brands in United States?
Among Vehicle Parts & Accessories brands in United States in the Gravity by Benchr index, Innova ranks #46 of 15,945 by estimated traffic. Its closest competitors on the same market are obdeleven.com, THINKCAR, xtoolglobal.com, OBDLink, klavkarr. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Innova.