Brand page · Food Items · United States
Instacart: 47.7M visits a month, 1,257 active Meta ads.
Instacart — Instacart is a grocery technology company that partners with retailers to provide delivery and pickup services for groceries, alcohol, and other essentials. In September 2026 instacart.com drew an estimated 47.7M visits, down 1% on the month before. It ranks #2 of 20,419 Food Items brands in United States and holds a 1.2 Trustpilot rating over 12,352 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Instacart is a grocery technology company that partners with retailers to provide delivery and pickup services for groceries, alcohol, and other essentials.
01 · Traffic
How much traffic Instacart gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Instacart drew an estimated 47.7M visits in September 2026, down 1% on the month before and up 4% over three months.
- Worldwide#452of 4.5M sites · Top 1%
- In United States#206of 1.2M sites · Top 1%
- Food Items, worldwide#4of 260,714 brands · Top 1%
- Food Items, United States#2of 20,419 brands · Top 1%
47.7M
estimated visits in September
1 mo ▼ −0.9%4 mo ▲ +4.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Instacart.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Instacart holds 1.2 out of 5 on Trustpilot over 12,352 reviews, 1,314 of them in the last twelve months: 3% of customers give five stars and 89% one star. That volume places Instacart in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Courier and Delivery Service Logistics Service Grocery Delivery Service Courier Service Delivery Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Instacart sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Instacart's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Instacart in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Instacart is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Instacart runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since January 2022 (image, text, video).
#ad Instacart + Doritos + Lay’s = my kind of game-day starting lineup 🏈 Hosting people means I care very deeply about whether there are enoInstacart7 Oct 2026video
Votre épicerie livréeInstacart7 Oct 2026video
Groceries, deliveredInstacart7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Maplebear Inc.verified
Text ad21 Oct 2026Maplebear Inc.verified
Text ad21 Oct 2026Maplebear Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Instacart.
The creators who tag @instacart on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @instacart on Instagram, led by Nuovo Pasta (23K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNuovo Pasta@nuovopasta · 🇮🇹 IT | Food cooking nutrition Creator | 23K | 0.1% | 12 | Tagged @instacart |
06 · Competitors according to Gravity
Who Instacart competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Instacart among Food Items brands in United States. The closest is shipt.com, then everli.com, confianca.com.br, Instamart, Shopper, Voilà.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| shipt.comshipt.com | |||||||
| everli.comeverli.com | |||||||
| confianca.com.brconfianca.com.br | |||||||
| Instamartinstamart.in | |||||||
| Shoppershopper.com.br | |||||||
| Voilàvoila.ca |
07 · Company
The company behind Instacart.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Instacart is a company based in United States, on a domain registered in October 1996. It employs about 25,484 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 31 Oct 1996
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 25,484 on LinkedIn
- Funding stage
- Ipo · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- instacart.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Instacart
What people ask Google about Instacart.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Instacart legit or a scam?
According to Gravity by Benchr, Instacart is a brand based in United States: its website has existed since October 1996, its Trustpilot profile is claimed by the brand, it employs 25,484 people on LinkedIn, it has 275,489 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Instacart reviews: is it worth it?
Customers rate Instacart 1.2 out of 5 on Trustpilot over 12,352 reviews, 1,314 of them in the last twelve months: 3% give five stars, 89% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Instacart?
Instacart is a grocery technology company that partners with retailers to provide delivery and pickup services for groceries, alcohol, and other essentials. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Instacart promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Instacart advertises on Facebook and Instagram and on Google, where its offers often run. Check instacart.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Instacart?
Gravity by Benchr records a company based in United States, whose domain was registered in 1996, with 25,484 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Instacart doing well?
Yes. Gravity by Benchr estimates about 47,727,900 visits to instacart.com in September 2026, down 1% in a month and up 4% over three months. Instacart ranks #2 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Instacart spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Instacart on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in United States?
Among Food Items brands in United States in the Gravity by Benchr index, Instacart ranks #2 of 20,419 by estimated traffic. Its closest competitors on the same market are shipt.com, everli.com, confianca.com.br, Instamart, Shopper. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Instacart.