Brand page · Personal Care · Canada
Iris: 184K visits a month, 34 active Meta ads, Gravity score 614.
Iris — IRIS offre des examens de la vue, lunettes de prescription, verres de contact et lunettes de soleil. Prenez un rendez-vous avec nos spécialistes de la vue. In September 2026 iris.ca drew an estimated 184K visits, up 4% on the month before. It ranks #21 of 5,569 Personal Care brands in Canada and holds a 4.0 Trustpilot rating over 14 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 45 peers: Personal Care brands in Canada with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
IRIS offre des examens de la vue, lunettes de prescription, verres de contact et lunettes de soleil. Prenez un rendez-vous avec nos spécialistes de la vue.
01 · Traffic
How much traffic Iris gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Iris drew an estimated 184K visits in September 2026, up 4% on the month before and up 12% over three months.
- Worldwide#56,177of 4.5M sites · Top 5%
- In Canada#988of 104K sites · Top 1%
- Personal Care, worldwide#2,590of 215,119 brands · Top 5%
- Personal Care, Canada#21of 5,569 brands · Top 1%
184K
estimated visits in September
1 mo ▲ +4.3%4 mo ▲ +11.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Iris.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Iris holds 4.0 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 43% of customers give five stars and 36% one star.
Eye Care Center Optician Glasses Store Contact Lenses Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Iris sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Iris sells on Shopify, 13% of its catalogue in stock. The best seller is RJ-9060S, at CA$105.00, followed by LO612S and HEEHEE.
#1RJ-9060SIrisCA$105.00In stock
#2LO612SIrisCA$187.00In stock
#3HEEHEEIrisCA$409.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Iris in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 13%
- Upper price quartile
- US$247.52
- Currency
- CAD
04 · Ads
What Iris is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Iris runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
IRIS.caIRIS.ca6 Oct 2026video
IRIS.caIRIS.ca6 Oct 2026video
Quand IRIS, Le Groupe Visuel, s’allie à Karine Vanasse pour sa nouvelle campagne, le résultat nous en met plein la vue!IRIS.ca3 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Groupe Vision New Look Inc.verified
Text ad20 Oct 2026Groupe Vision New Look Inc.verified
Text ad20 Oct 2026Groupe Vision New Look Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Iris.
The creators who tag @irisvisualgroup on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @irisvisualgroup on Instagram, led by Le Cahier (41.9K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLe Cahier@bloglecahier · 🇨🇦 CA | Fashion style luxury Creator | 41.9K | 0.1% | 7 | Tagged @irisvisualgroup |
06 · Competitors according to Gravity
Who Iris competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Iris among Personal Care brands in Canada. The closest is lenscrafters.com, then Vision Express, Eyeglass World, EssilorLuxottica, americasbest.com, Mister Spex.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lenscrafters.comlenscrafters.com | |||||||
| Vision Expressvisionexpress.com | |||||||
| Eyeglass Worldeyeglassworld.com | |||||||
| EssilorLuxotticaluxottica.com | |||||||
| americasbest.comamericasbest.com | |||||||
| Mister Spexmisterspex.com |
07 · Company
The company behind Iris.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Iris is a company based in Ville St-Laurent, Canada, founded in 1989 according to LinkedIn, on a domain registered in February 2001. It employs about 377 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Ville St-Laurent
- Founded
- 1989, per LinkedIn
- Domain registered
- 8 Feb 2001
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 377 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- iris.ca · Shopify · CAD
- Catalogue
- 513 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Iris
What people ask Google about Iris.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Iris legit or a scam?
According to Gravity by Benchr, Iris is a brand based in Ville St-Laurent, Canada: its website has existed since February 2001, it sells on a Shopify store, it employs 377 people on LinkedIn, it has 20,186 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Iris?
Customers rate Iris 4.0 out of 5 on Trustpilot over 14 reviews, 1 of them in the last twelve months: 43% give five stars, 36% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Iris known for?
IRIS offre des examens de la vue, lunettes de prescription, verres de contact et lunettes de soleil. Prenez un rendez-vous avec nos spécialistes de la vue. Gravity by Benchr classifies it under Personal Care, with Vision Care making up 80% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Iris cost?
Iris' best seller, RJ-9060S, sells CA$105.00 on iris.ca. 13% of the catalogue is in stock. Gravity does not track prices daily: check iris.ca before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Iris promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Iris advertises on Facebook and Instagram and on Google, where its offers often run. Check iris.ca for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Iris?
Iris sells on its own website, iris.ca, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Iris?
Gravity by Benchr records a company based in Ville St-Laurent, Canada, founded in 1989 according to LinkedIn, on a domain registered in 2001, with 377 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Iris doing well?
Yes. Gravity by Benchr estimates about 184,000 visits to iris.ca in September 2026, up 4% in a month and up 12% over three months. Iris ranks #21 of 5,569 Personal Care brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Iris use?
Gravity by Benchr identifies iris.ca as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Iris' ad budget?
Gravity by Benchr does not publish a spend figure for Iris on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Canada?
Among Personal Care brands in Canada in the Gravity by Benchr index, Iris ranks #21 of 5,569 by estimated traffic. Its closest competitors on the same market are lenscrafters.com, Vision Express, Eyeglass World, EssilorLuxottica, americasbest.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Iris.