Brand page · Household Appliance Accessories
iRobot: 1.3M visits a month, 31 active Meta ads.
iRobot — iRobot is a global consumer robot company that designs and builds robots and intelligent home innovations for cleaning, mapping and navigation. In September 2026 irobot.com drew an estimated 1.3M visits, up 0% on the month before. It ranks #2 of 753 Household Appliance Accessories brands and holds a 1.2 Trustpilot rating over 1,846 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
iRobot is a global consumer robot company that designs and builds robots and intelligent home innovations for cleaning, mapping and navigation.
01 · Traffic
How much traffic iRobot gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
iRobot drew an estimated 1.3M visits in September 2026, up 0% on the month before and up 16% over three months.
- Worldwide#11,613of 4.5M sites · Top 1%
- In United States#3,852of 1.2M sites · Top 1%
- Household Appliance Accessories, worldwide#4of 4,972 brands · Top 1%
- Household Appliance Accessories, United States#2of 753 brands · Top 1%
1.3M
estimated visits in September
1 mo ▲ +0.3%4 mo ▲ +16.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about iRobot.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
iRobot holds 1.2 out of 5 on Trustpilot over 1,846 reviews, 538 of them in the last twelve months: 6% of customers give five stars and 86% one star. That volume places iRobot in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Wholesaler Household Appliances Electronics Store Vacuum Cleaner Store Appliance Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What iRobot sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read iRobot's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places iRobot in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What iRobot is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
iRobot runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since March 2025 (image, text, video).
Roomba® Max 775 Combo RobotiRobot8 Oct 2026video
Roomba® Max 875 Combo RobotiRobot8 Oct 2026video
Roomba® Plus 678 Combo RobotiRobot8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026iRobot Corporationverified
Text ad21 Oct 2026iRobot Corporationverified
Text ad21 Oct 2026iRobot Corporationverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about iRobot.
The creators who tag @irobot on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @irobot on Instagram, led by Château de Purnon (503K followers, 17.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChâteau de Purnon@chateaudepurnon · 🇫🇷 FR | Travel tourism exploration Creator | 503K | 17.9% | 2 | Tagged @irobot |
06 · Competitors according to Gravity
Who iRobot competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for iRobot among Household Appliance Accessories brands. The closest is Roborock, then Narwal, Matic, irobot-jp.com, ecovacsindia.in, ecovacs.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Roborockus.roborock.com | |||||||
| Narwalus.narwal.com | |||||||
| Maticmaticrobots.com | |||||||
| irobot-jp.comirobot-jp.com | |||||||
| ecovacsindia.inecovacsindia.in | |||||||
| ecovacs.comecovacs.com |
07 · Company
The company behind iRobot.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
iRobot is an e-commerce brand, founded in 1990 according to LinkedIn, on a domain registered in June 1996. It employs about 969 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 1990, per LinkedIn
- Domain registered
- 2 Jun 1996
- Share capital
- Data not available
- Status
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- President
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- Activity code
- Data not available
- Employees
- 969 on LinkedIn
- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- irobot.com · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about iRobot
What people ask Google about iRobot.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is iRobot legit or a scam?
According to Gravity by Benchr, iRobot is a brand: its website has existed since June 1996, it sells on a Salesforce_commerce store, it employs 969 people on LinkedIn, it has 114,763 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
iRobot reviews
Customers rate iRobot 1.2 out of 5 on Trustpilot over 1,846 reviews, 538 of them in the last twelve months: 6% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does iRobot sell?
iRobot is a global consumer robot company that designs and builds robots and intelligent home innovations for cleaning, mapping and navigation. Gravity by Benchr classifies it under Household Appliance Accessories. Source: Gravity by Benchr product classification.
Does iRobot have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: iRobot advertises on Facebook and Instagram and on Google, where its offers often run. Check irobot.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy iRobot?
iRobot sells on its own website, irobot.com, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind iRobot?
Gravity by Benchr records a company, founded in 1990 according to LinkedIn, on a domain registered in 1996, with 969 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is iRobot doing well?
Yes. Gravity by Benchr estimates about 1,323,900 visits to irobot.com in September 2026, up 0% in a month and up 16% over three months. iRobot ranks #2 of 753 Household Appliance Accessories brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does iRobot use?
Gravity by Benchr identifies irobot.com as a Salesforce_commerce store. It advertises through Meta and on Google since March 2025. Source: Gravity by Benchr platform and advertising records.
How much does iRobot spend on Meta ads?
Gravity by Benchr does not publish a spend figure for iRobot on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Household Appliance Accessories brands?
Among Household Appliance Accessories brands in the Gravity by Benchr index, iRobot ranks #2 of 753 by estimated traffic. Its closest competitors on the same market are Roborock, Narwal, Matic, irobot-jp.com, ecovacsindia.in. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with iRobot.