Brand page · Shoes · United Kingdom
Irregular Choice: 116K visits a month, 7 active Meta ads, Gravity score 599.
Irregular Choice — Irregular Choice is a fashion shoe brand that creates fun, funky, and distinctive footwear designs with an emphasis on standing out from the crowd. In September 2026 irregularchoice.com drew an estimated 116K visits, up 3% on the month before. It ranks #267 of 6,771 Shoes brands in United Kingdom and holds a 3.1 Trustpilot rating over 65 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 96 peers: Shoes brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Irregular Choice is a fashion shoe brand that creates fun, funky, and distinctive footwear designs with an emphasis on standing out from the crowd.
01 · Traffic
How much traffic Irregular Choice gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Irregular Choice drew an estimated 116K visits in September 2026, up 3% on the month before and down 0% over three months.
- Worldwide#82,554of 4.5M sites · Top 5%
- In United States#27,138of 1.2M sites · Top 5%
- Shoes, worldwide#1,730of 46,962 brands · Top 5%
- Shoes, United States#267of 6,771 brands · Top 5%
116K
estimated visits in September
1 mo ▲ +3.2%4 mo ▼ −0.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Irregular Choice.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Irregular Choice holds 3.1 out of 5 on Trustpilot over 65 reviews, 7 of them in the last twelve months: 49% of customers give five stars and 34% one star. That volume places Irregular Choice in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Irregular Choice sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Irregular Choice's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Irregular Choice in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Irregular Choice is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Irregular Choice runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
default_collection_headlineIrregular Choice1 Oct 2026image
Not your average boots ♥️Irregular Choice14 Sept 2026video
Prepare for the complimentsIrregular Choice14 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Creators of Mischief Limitedverified
Text ad19 Oct 2026Creators of Mischief Limitedverified
Text ad18 Oct 2026Creators of Mischief Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Irregular Choice.
The creators who tag @irregularchoice on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Irregular Choice competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Irregular Choice among Shoes brands in United Kingdom. The closest is TSOUKALAS, then shoeaholics.com, CHARLES & KEITH, ninewest.com.au, Carinii, dianashoes.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| TSOUKALAStsoukalas-shoes.gr | |||||||
| shoeaholics.comshoeaholics.com | |||||||
| CHARLES & KEITHcharleskeith.in | |||||||
| ninewest.com.auninewest.com.au | |||||||
| Cariniicarinii.com.pl | |||||||
| dianashoes.comdianashoes.com |
07 · Company
The company behind Irregular Choice.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Irregular Choice is a company based in United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in June 2003. It employs about 15 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1999, per LinkedIn
- Domain registered
- 11 Jun 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 15 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- irregularchoice.com · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Irregular Choice
What people ask Google about Irregular Choice.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Irregular Choice legit or a scam?
According to Gravity by Benchr, Irregular Choice is a brand based in United Kingdom: its website has existed since June 2003, it sells on a Bigcommerce store, it employs 15 people on LinkedIn, it has 319,906 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Irregular Choice reviews: is it worth it?
Customers rate Irregular Choice 3.1 out of 5 on Trustpilot over 65 reviews, 7 of them in the last twelve months: 49% give five stars, 34% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Irregular Choice sell?
Irregular Choice is a fashion shoe brand that creates fun, funky, and distinctive footwear designs with an emphasis on standing out from the crowd. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Irregular Choice promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Irregular Choice advertises on Facebook and Instagram and on Google, where its offers often run. Check irregularchoice.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Irregular Choice?
Irregular Choice sells on its own website, irregularchoice.com, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Irregular Choice?
Gravity by Benchr records a company based in United Kingdom, founded in 1999 according to LinkedIn, on a domain registered in 2003, with 15 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Irregular Choice doing well?
Not at the moment. Gravity by Benchr estimates about 116,400 visits to irregularchoice.com in September 2026, up 3% in a month and down 0% over three months. Irregular Choice ranks #267 of 6,771 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Irregular Choice use?
Gravity by Benchr identifies irregularchoice.com as a Bigcommerce store. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Irregular Choice spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Irregular Choice on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, Irregular Choice ranks #267 of 6,771 by estimated traffic. Its closest competitors on the same market are TSOUKALAS, shoeaholics.com, CHARLES & KEITH, ninewest.com.au, Carinii. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Irregular Choice.