Brand page · Clothing · United Kingdom
Isobaa: 32.4K visits a month, 11 active Meta ads, Gravity score 575.
Isobaa — Isobaa is a brand that sells merino wool clothing, crafted for comfort and performance with personality, harnessing nature's adaptability and durability to create long-lasting, quality garments. In September 2026 isobaa.com drew an estimated 32.4K visits, down 22% on the month before. It ranks #1,421 of 19,668 Clothing brands in United Kingdom and holds a 4.3 Trustpilot rating over 464 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Isobaa is a brand that sells merino wool clothing, crafted for comfort and performance with personality, harnessing nature's adaptability and durability to create long-lasting, quality garments.
01 · Traffic
How much traffic Isobaa gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Isobaa drew an estimated 32.4K visits in September 2026, down 22% on the month before and down 10% over three months.
- Worldwide#246,186of 4.5M sites · Top 10%
- In United Kingdom#12,866of 192K sites · Top 10%
- Clothing, worldwide#23,384of 459,295 brands · Top 10%
- Clothing, United Kingdom#1,421of 19,668 brands · Top 10%
32.4K
estimated visits in September
1 mo ▼ −21.7%4 mo ▼ −10.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Isobaa.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Isobaa holds 4.3 out of 5 on Trustpilot over 464 reviews, 93 of them in the last twelve months: 70% of customers give five stars and 12% one star. That volume places Isobaa in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Isobaa sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Isobaa sells on Shopify, 62% of its catalogue in stock. The best seller is Mens Merino 150 Short Sleeve Crew (Denim), at £70.00, followed by Mens Merino 150 Short Sleeve Crew (Smoke) and Mens Merino 180 Long Sleeve Crew (Black).
#1Mens Merino 150 Short Sleeve Crew (Denim)Isobaa£70.00In stock
#2Mens Merino 150 Short Sleeve Crew (Smoke)Isobaa£70.00In stock
#3Mens Merino 180 Long Sleeve Crew (Black)Isobaa£80.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Isobaa in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 86% of the catalogue
- In stock
- 62%
- Upper price quartile
- US$132.36
- Currency
- GBP
04 · Ads
What Isobaa is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Isobaa runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
100% Merino Sweaters - Now 40% OFFIsobaa Merino6 Oct 2026image
AW26 Collection - Now 40% OFFIsobaa Merino6 Oct 2026image
100% Merino Sweaters - Now 40% OFFIsobaa Merino6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026North Lane Group LTDverified
Text ad20 Oct 2026North Lane Group LTDverified
Text ad20 Oct 2026North Lane Group LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Isobaa.
The creators who tag @isobaamerino on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @isobaamerino on Instagram, led by Leanne Wrightson • Mountain & Expedition Leader • Bike Guide (13.4K followers, 3.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeanne Wrightson • Mountain & Expedition Leader • Bike Guide@blooming_wild_adventures · 🇬🇧 GB | Travel tourism exploration Creator | 13.4K | 3.3% | 4 | Tagged @isobaamerino |
06 · Competitors according to Gravity
Who Isobaa competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Isobaa among Clothing brands in United Kingdom. The closest is 28, then BOY London, Chique Sport, WELLBRICK, Natural Art Studio, ESK Gear.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| 2828clothing.com | |||||||
| BOY Londonboy-london.com | |||||||
| Chique Sportchiquesport.com | |||||||
| WELLBRICKwellbrick.co.uk | |||||||
| Natural Art Studionaturalartstudio.co.uk | |||||||
| ESK Geareskgear.com |
07 · Company
The company behind Isobaa.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Isobaa is a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in March 2016. It employs about 29 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2018, per LinkedIn
- Domain registered
- 19 Mar 2016
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 29 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- isobaa.com · Shopify · GBP
- Catalogue
- 162 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Isobaa
What people ask Google about Isobaa.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Isobaa legit or a scam?
According to Gravity by Benchr, Isobaa is a brand based in London, United Kingdom: its website has existed since March 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 29 people on LinkedIn, it has 4,360 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Isobaa reviews
Customers rate Isobaa 4.3 out of 5 on Trustpilot over 464 reviews, 93 of them in the last twelve months: 70% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Isobaa sell?
Isobaa is a brand that sells merino wool clothing, crafted for comfort and performance with personality, harnessing nature's adaptability and durability to create long-lasting, quality garments. Gravity by Benchr classifies it under Clothing, with Pants making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Isobaa cost?
Isobaa's best seller, Mens Merino 150 Short Sleeve Crew (Denim), sells £70.00 on isobaa.com. 62% of the catalogue is in stock. Gravity does not track prices daily: check isobaa.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Isobaa discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Isobaa advertises on Facebook and Instagram and on Google, where its offers often run. Check isobaa.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Isobaa?
Isobaa sells on its own website, isobaa.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Isobaa?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2018 according to LinkedIn, on a domain registered in 2016, with 29 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Isobaa growing?
Not at the moment. Gravity by Benchr estimates about 32,400 visits to isobaa.com in September 2026, down 22% in a month and down 10% over three months. Isobaa ranks #1,421 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Isobaa use?
Gravity by Benchr identifies isobaa.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Isobaa spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Isobaa on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Isobaa ranks #1,421 of 19,668 by estimated traffic. Its closest competitors on the same market are 28, BOY London, Chique Sport, WELLBRICK, Natural Art Studio. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Isobaa.