Brand page · Communications · Portugal
iStore: 152K visits a month, 39 active Meta ads, Gravity score 640.
iStore — iStore is an Apple Premium Partner in Portugal that sells Apple products and related accessories through 16 physical stores and an online store. In September 2026 istore.pt drew an estimated 152K visits, up 58% on the month before. It ranks #5 of 67 Communications brands in Portugal and holds a 2.0 Trustpilot rating over 67 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Communications brands in Portugal with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
iStore is an Apple Premium Partner in Portugal that sells Apple products and related accessories through 16 physical stores and an online store.
01 · Traffic
How much traffic iStore gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
iStore drew an estimated 152K visits in September 2026, up 58% on the month before and up 108% over three months.
- Worldwide#66,106of 4.5M sites · Top 5%
- In Portugal#280of 21.8K sites · Top 5%
- Communications, worldwide#680of 22,823 brands · Top 5%
- Communications, Portugal#5of 67 brands · Top 10%
152K
estimated visits in September
1 mo ▲ +57.5%4 mo ▲ +107.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about iStore.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
iStore holds 2.0 out of 5 on Trustpilot over 67 reviews, 24 of them in the last twelve months: 10% of customers give five stars and 81% one star. That volume places iStore in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Computer Store Computer and Accessories Store Cell Phone Store Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What iStore sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
iStore sells on Shopify, 76% of its catalogue in stock. The best seller is iPhone 17 Pro Max 256 GB Prateado, at €1,449.00, followed by AirPods 4 and AirPods Pro 3.
#1iPhone 17 Pro Max 256 GB PrateadoiStore€1,449.00In stock
#2AirPods 4iStore€129.00In stock
#3AirPods Pro 3iStore€249.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places iStore in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 76%
- Upper price quartile
- US$390.90
- Currency
- EUR
04 · Ads
What iStore is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
iStore runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2024 (image, text, video).
Capa UAG Standard AirPods Pro OliveiStore23 Aug 2026image
Coluna PorTátil Middleton PretaiStore22 Aug 2026image
Capa UAG Standard AirPods 2ª Geração OliveiStore20 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026iStore S.A.verified
Text ad20 Oct 2026iStore S.A.verified
Image ad20 Oct 2026iStore S.A.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about iStore.
The creators who tag @istore_pt on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @istore_pt on Instagram, led by Yanessa Miranda (126K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| YYanessa Miranda@_yanessa_miranda · 🇵🇹 PT | Fashion style luxury Creator | 126K | 2.0% | 1 | Tagged @istore_pt |
06 · Competitors according to Gravity
Who iStore competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for iStore among Communications brands in Portugal. The closest is iStore Nigeria, then istores.sk, Lab9, iSTYLE.hu, myimaginestore.com, Apple.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| iStore Nigeriaistore.com.ng | |||||||
| istores.skistores.sk | |||||||
| Lab9lab9.be | |||||||
| iSTYLE.huistyle.hu | |||||||
| myimaginestore.commyimaginestore.com | |||||||
| Applestore.apple.com |
07 · Company
The company behind iStore.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
iStore is a company based in Portugal, founded in 2009 according to LinkedIn. It employs about 274 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇵🇹 Portugal
- Founded
- 2009, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 274 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- istore.pt · Shopify · EUR
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about iStore
What people ask Google about iStore.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is iStore a legit company?
According to Gravity by Benchr, iStore is a brand based in Portugal: it sells on a Shopify store, it employs 274 people on LinkedIn, it has 133,984 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about iStore?
Customers rate iStore 2.0 out of 5 on Trustpilot over 67 reviews, 24 of them in the last twelve months: 10% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does iStore sell?
iStore is an Apple Premium Partner in Portugal that sells Apple products and related accessories through 16 physical stores and an online store. Gravity by Benchr classifies it under Communications, with Telephony making up 24% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
iStore prices: how much is it?
iStore's best seller, iPhone 17 Pro Max 256 GB Prateado, sells €1,449.00 on istore.pt. 76% of the catalogue is in stock. Gravity does not track prices daily: check istore.pt before buying. Source: Gravity by Benchr catalogue reading, October 2026.
iStore promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: iStore advertises on Facebook and Instagram and on Google, where its offers often run. Check istore.pt for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy iStore?
iStore sells on its own website, istore.pt, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns iStore?
Gravity by Benchr records a company based in Portugal, founded in 2009 according to LinkedIn, with 274 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is iStore doing well?
Yes. Gravity by Benchr estimates about 151,600 visits to istore.pt in September 2026, up 58% in a month and up 108% over three months. iStore ranks #5 of 67 Communications brands in Portugal in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does iStore use?
Gravity by Benchr identifies istore.pt as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since February 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does iStore spend on Meta ads?
Gravity by Benchr does not publish a spend figure for iStore on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Communications brands in Portugal?
Among Communications brands in Portugal in the Gravity by Benchr index, iStore ranks #5 of 67 by estimated traffic. Its closest competitors on the same market are iStore Nigeria, istores.sk, Lab9, iSTYLE.hu, myimaginestore.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with iStore.