Brand page · Linens & Bedding · United States
Italic: 121K visits a month, 465 active Meta ads, Gravity score 612.
Italic — Italic is a contemporary brand that sells luxury home goods including bedding, towels, bathrobes, and decor items, challenging conventional notions of luxury. In September 2026 italic.com drew an estimated 121K visits, down 5% on the month before. It ranks #94 of 5,362 Linens & Bedding brands in United States and holds a 4.5 Trustpilot rating over 121 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 108 peers: Linens & Bedding brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Italic is a contemporary brand that sells luxury home goods including bedding, towels, bathrobes, and decor items, challenging conventional notions of luxury.
01 · Traffic
How much traffic Italic gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Italic drew an estimated 121K visits in September 2026, down 5% on the month before and down 9% over three months.
- Worldwide#79,797of 4.5M sites · Top 5%
- In United States#26,277of 1.2M sites · Top 5%
- Linens & Bedding, worldwide#371of 24,680 brands · Top 5%
- Linens & Bedding, United States#94of 5,362 brands · Top 5%
121K
estimated visits in September
1 mo ▼ −5.0%4 mo ▼ −8.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Italic.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Italic holds 4.5 out of 5 on Trustpilot over 121 reviews, 38 of them in the last twelve months: 66% of customers give five stars and 17% one star. That volume places Italic in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Bedding Store Home Goods Store Bathroom Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Italic sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Italic sells on Shopify, 99% of its catalogue in stock. The best seller is Ultraplush Australian Cotton Towels, at US$29.00–US$379.00, followed by Luxe Australian Sateen Sheet Set and Emilia Mirror 20-Piece Flatware Set.
#1Ultraplush Australian Cotton TowelsItalicUS$29.00–US$379.00In stock
#2Luxe Australian Sateen Sheet SetItalicUS$62.00–US$329.00In stock
#3Emilia Mirror 20-Piece Flatware SetItalicUS$99.00–US$119.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Italic in its comparison group.
- Average rating
- 4.79 / 5
- Rated products
- 53% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$198.00
- Currency
- USD
04 · Ads
What Italic is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Italic runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
the heaviest towel ever.Italic7 Oct 2026video
the heaviest towel ever.Italic7 Oct 2026video
the heaviest towel ever.Italic7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Italic, Incverified
Text ad20 Oct 2026Italic, Incverified
Image ad20 Oct 2026Italic, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Italic.
The creators who tag @italic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @italic on Instagram, led by M A R I S A • S I E R R A (54.4K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MM A R I S A • S I E R R A@l0vemarisa · 🇺🇸 US | Fashion style luxury Creator | 54.4K | 1.3% | 3 | Tagged @italic |
06 · Competitors according to Gravity
Who Italic competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Italic among Linens & Bedding brands in United States. The closest is Bonsoirs, then Piglet in Bed, Spod Igły i Nitki, COZY, Fine Linens, Linens And Hutch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bonsoirsbonsoirs.com | |||||||
| Piglet in Bedus.pigletinbed.com | |||||||
| Spod Igły i Nitkispodiglyinitki.pl | |||||||
| COZYcozyhome.ru | |||||||
| Fine Linensfinelinens.com | |||||||
| Linens And Hutchlinensandhutch.com |
07 · Company
The company behind Italic.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Italic is a company based in United States, founded in 2018 according to LinkedIn, on a domain registered in May 1997. It employs about 74 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2018, per LinkedIn
- Domain registered
- 30 May 1997
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 74 on LinkedIn
- Funding stage
- Early stage venture · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- italic.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Italic
What people ask Google about Italic.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Italic legit or a scam?
According to Gravity by Benchr, Italic is a brand based in United States: its website has existed since May 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 74 people on LinkedIn, it has 137,069 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Italic reviews: is it worth it?
Customers rate Italic 4.5 out of 5 on Trustpilot over 121 reviews, 38 of them in the last twelve months: 66% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Italic?
Italic is a contemporary brand that sells luxury home goods including bedding, towels, bathrobes, and decor items, challenging conventional notions of luxury. Gravity by Benchr classifies it under Linens & Bedding, with Towels making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Italic expensive?
Italic's best seller, Ultraplush Australian Cotton Towels, sells from US$29.00 to US$379.00 on italic.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check italic.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Italic promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Italic advertises on Facebook and Instagram and on Google, where its offers often run. Check italic.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Italic?
Italic sells on its own website, italic.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Italic?
Gravity by Benchr records a company based in United States, founded in 2018 according to LinkedIn, on a domain registered in 1997, with 74 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Italic doing well?
Not at the moment. Gravity by Benchr estimates about 121,200 visits to italic.com in September 2026, down 5% in a month and down 9% over three months. Italic ranks #94 of 5,362 Linens & Bedding brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Italic use?
Gravity by Benchr identifies italic.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Italic spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Italic on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in United States?
Among Linens & Bedding brands in United States in the Gravity by Benchr index, Italic ranks #94 of 5,362 by estimated traffic. Its closest competitors on the same market are Bonsoirs, Piglet in Bed, Spod Igły i Nitki, COZY, Fine Linens. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Italic.