Brand page · Beverages · United States
ITO EN: 44.6K visits a month, 28 active Meta ads, Gravity score 701.
ITO EN — ITO EN is a beverage company and global leader in green tea that sells authentic Japanese teas including bottled teas, loose leaf teas, matcha powder, and tea bags. In September 2026 itoen.com drew an estimated 44.6K visits, up 5% on the month before. It ranks #356 of 12,385 Beverages brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 389 peers: Beverages brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ITO EN is a beverage company and global leader in green tea that sells authentic Japanese teas including bottled teas, loose leaf teas, matcha powder, and tea bags.
01 · Traffic
How much traffic ITO EN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ITO EN drew an estimated 44.6K visits in September 2026, up 5% on the month before and up 20% over three months.
- Worldwide#187,577of 4.5M sites · Top 5%
- In United States#59,805of 1.2M sites · Top 10%
- Beverages, worldwide#1,894of 97,069 brands · Top 5%
- Beverages, United States#356of 12,385 brands · Top 5%
44.6K
estimated visits in September
1 mo ▲ +4.5%4 mo ▲ +19.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about ITO EN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ITO EN holds 3.8 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 50% of customers give five stars and 0% one star.
Coffee Store Tea Store Tea Manufacturer Tea Wholesaler Tea Exporter
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What ITO EN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ITO EN sells on Shopify, 23% of its catalogue in stock. The best seller is Organic Tenko Midori Sencha, at US$19.95–US$67.20, followed by Organic Megami Sencha and Sencha with Matcha.
#1Organic Tenko Midori SenchaITO ENUS$19.95–US$67.20In stock
#2Organic Megami SenchaITO ENUS$16.80–US$56.70In stock
#3Sencha with MatchaITO ENUS$27.83In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ITO EN in its comparison group.
- Average rating
- 4.46 / 5
- Rated products
- 43% of the catalogue
- In stock
- 23%
- Upper price quartile
- US$27.83
- Currency
- USD
04 · Ads
What ITO EN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ITO EN runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Grilling Season = Oi Ocha SeasonITO EN3 Oct 2026image
Grilling Season = Oi Ocha SeasonITO EN3 Oct 2026image
Grilling Season = Oi Ocha SeasonITO EN20 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026ITO EN (North America) INC.verified
Image ad20 Oct 2026ITO EN (North America) INC.verified
Text ad20 Oct 2026ITO EN (North America) INC.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about ITO EN.
The creators who tag @itoen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @itoen on Instagram, led by Jimmy McCaffrey (50.9K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJimmy McCaffrey@j.mccaffreyart · 🇺🇸 US | Photography visual arts Creator | 50.9K | 0.3% | 1 | Tagged @itoen |
06 · Competitors according to Gravity
Who ITO EN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ITO EN among Beverages brands in United States. The closest is The Ryl Company™, then Bigelow Tea, True Honey Teas, Encha, happy being, Bennett Bitters.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Ryl Company™drinkryl.com | |||||||
| Bigelow Teabigelowtea.com | |||||||
| True Honey Teastruehoneyteas.com | |||||||
| Enchaencha.com | |||||||
| happy beinghappybeing.co | |||||||
| Bennett Bittersbennettbitters.com |
07 · Company
The company behind ITO EN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ITO EN is a company based in Irving, United States, on a domain registered in January 1997. It employs about 86 people, is listed at ipo stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Irving
- Founded
- Data not available
- Domain registered
- 29 Jan 1997
- Share capital
- Data not available
- Status
- ipo
- President
- Data not available
- Activity code
- Data not available
- Employees
- 86 on LinkedIn · 51-200
- Funding stage
- Ipo
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- itoen.com · Shopify · USD
- Catalogue
- 46 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ITO EN
What people ask Google about ITO EN.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ITO EN a legit company?
According to Gravity by Benchr, ITO EN is a brand based in Irving, United States: its website has existed since January 1997, it sells on a Shopify store, it employs 86 people on LinkedIn, it has 21,766 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is ITO EN known for?
ITO EN is a beverage company and global leader in green tea that sells authentic Japanese teas including bottled teas, loose leaf teas, matcha powder, and tea bags. Gravity by Benchr classifies it under Beverages, with Tea & Infusions making up 55% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is ITO EN expensive?
ITO EN's best seller, Organic Tenko Midori Sencha, sells from US$19.95 to US$67.20 on itoen.com. 23% of the catalogue is in stock. Gravity does not track prices daily: check itoen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does ITO EN have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: ITO EN advertises on Facebook and Instagram and on Google, where its offers often run. Check itoen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy ITO EN?
ITO EN sells on its own website, itoen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ITO EN?
Gravity by Benchr records a company based in Irving, United States, whose domain was registered in 1997, with 86 employees on LinkedIn, listed at ipo stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ITO EN growing?
Yes. Gravity by Benchr estimates about 44,600 visits to itoen.com in September 2026, up 5% in a month and up 20% over three months. ITO EN ranks #356 of 12,385 Beverages brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ITO EN use?
Gravity by Benchr identifies itoen.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ITO EN's ad budget?
Gravity by Benchr does not publish a spend figure for ITO EN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in United States?
Among Beverages brands in United States in the Gravity by Benchr index, ITO EN ranks #356 of 12,385 by estimated traffic. Its closest competitors on the same market are The Ryl Company™, Bigelow Tea, True Honey Teas, Encha, happy being. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ITO EN.