Brand page · Beverages · United States
Jot: 236K visits a month, 89 active Meta ads, Gravity score 560.
Jot — Jot is a Boulder-based coffee, tea, and botanical company that develops concentrated coffee extracts and instant coffee products that can be transformed into various coffee drinks in seconds. In September 2026 jot.co drew an estimated 236K visits, down 1% on the month before. It ranks #56 of 12,385 Beverages brands in United States and holds a 4.6 Trustpilot rating over 99 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Beverages brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Jot is a Boulder-based coffee, tea, and botanical company that develops concentrated coffee extracts and instant coffee products that can be transformed into various coffee drinks in seconds.
01 · Traffic
How much traffic Jot gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Jot drew an estimated 236K visits in September 2026, down 1% on the month before and up 63% over three months.
- Worldwide#45,694of 4.5M sites · Top 5%
- In United States#14,897of 1.2M sites · Top 5%
- Beverages, worldwide#269of 97,069 brands · Top 1%
- Beverages, United States#56of 12,385 brands · Top 1%
236K
estimated visits in September
1 mo ▼ −1.2%4 mo ▲ +63.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Jot.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Jot holds 4.6 out of 5 on Trustpilot over 99 reviews, 4 of them in the last twelve months: 92% of customers give five stars and 2% one star. That volume places Jot in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Coffee Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Jot sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Jot sells on Shopify, 84% of its catalogue in stock. The best seller is Ultra Coffee – Original, at US$24.00, followed by Dark 20x Coffee Concentrate | Make 14 Cups Hot or Cold, With Milk or Water, in Seconds and Original 20x Coffee Concentrate | Make 14 Cups Hot or Cold, With Milk or Water, in Seconds.
#1Ultra Coffee – OriginalJotUS$24.00In stock
#2Dark 20x Coffee Concentrate | Make 14 Cups Hot or Cold, With Milk or Water, in SecondsJotUS$26.60In stock
#3Original 20x Coffee Concentrate | Make 14 Cups Hot or Cold, With Milk or Water, in SecondsJotUS$26.60In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Jot in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 90% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$27.45
- Currency
- USD
04 · Ads
What Jot is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Jot runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
Cute Fall Mug 🍂 Best Iced Coffee 🧊Jot6 Oct 2026image
Cute Fall Glasses 🍂 Best Iced Coffee 🧊Jot6 Oct 2026image
Cute Fall Glasses 🍂 Best Iced Coffee 🧊Jot6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Jot Labsverified
Text ad20 Oct 2026Jot Labsverified
Image ad5 Oct 2026Brandon Hollierverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Jot.
The creators who tag @jot on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @jot on Instagram, led by Mother (149K followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMother@mothermag · 🇺🇸 US | Parenting family Creator | 149K | 0.3% | 2 | Tagged @jot |
06 · Competitors according to Gravity
Who Jot competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Jot among Beverages brands in United States. The closest is Javvy Coffee, then Wandering Bear, bevzilla.co, Monin Americas, CAFFENIO, Community Coffee Company.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Javvy Coffeejavvycoffee.com | |||||||
| Wandering Bearwanderingbearcoffee.com | |||||||
| bevzilla.cobevzilla.co | |||||||
| Monin Americasmonin.us | |||||||
| CAFFENIOcaffenio.com | |||||||
| Community Coffee Companycommunitycoffee.com |
07 · Company
The company behind Jot.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Jot is a company based in Boulder, United States, founded in 2020 according to LinkedIn, on a domain registered in July 2010. It employs about 44 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Boulder
- Founded
- 2020, per LinkedIn
- Domain registered
- 20 Jul 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 44 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- jot.co · Shopify · USD
- Catalogue
- 41 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Jot
What people ask Google about Jot.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Jot a legit company?
According to Gravity by Benchr, Jot is a brand based in Boulder, United States: its website has existed since July 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 44 people on LinkedIn, it has 58,654 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Jot?
Customers rate Jot 4.6 out of 5 on Trustpilot over 99 reviews, 4 of them in the last twelve months: 92% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Jot sell?
Jot is a Boulder-based coffee, tea, and botanical company that develops concentrated coffee extracts and instant coffee products that can be transformed into various coffee drinks in seconds. Gravity by Benchr classifies it under Beverages, with Coffee making up 71% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Jot expensive?
Jot's best seller, Ultra Coffee – Original, sells US$24.00 on jot.co. 84% of the catalogue is in stock. Gravity does not track prices daily: check jot.co before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Jot promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Jot advertises on Facebook and Instagram and on Google, where its offers often run. Check jot.co for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Jot?
Jot sells on its own website, jot.co, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Jot?
Gravity by Benchr records a company based in Boulder, United States, founded in 2020 according to LinkedIn, on a domain registered in 2010, with 44 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Jot doing well?
Yes. Gravity by Benchr estimates about 235,800 visits to jot.co in September 2026, down 1% in a month and up 63% over three months. Jot ranks #56 of 12,385 Beverages brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Jot use?
Gravity by Benchr identifies jot.co as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Jot's ad budget?
Gravity by Benchr does not publish a spend figure for Jot on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Beverages brands in United States?
Among Beverages brands in United States in the Gravity by Benchr index, Jot ranks #56 of 12,385 by estimated traffic. Its closest competitors on the same market are Javvy Coffee, Wandering Bear, bevzilla.co, Monin Americas, CAFFENIO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Jot.