Brand page · Chairs · Bulgaria

JYSK Top 1% worldwide Top 1% in Bulgaria Top 1% in Chairs
jysk.bg·🇧🇬 Bulgaria

JYSK: 980K visits a month, 45 active Meta ads.

JYSK — JYSK is an international home furnishing retailer with Scandinavian roots that makes it easy to furnish every room in any home and garden. In September 2026 jysk.bg drew an estimated 980K visits, down 1% on the month before.

jysk.bg@jysk_bg 50.5KYouTube 415FacebookLinkedIn 287KTrustpilot 2.9Meta Ad Library 45

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026

Estimated traffic
980K
−1% vs. August 2026
Instagram followers
50.5K
2,623 posts · @jysk_bg
Trustpilot
2.9
2 reviews · 1 in 12 months
Meta ads
45
active · on Google since 2021
Products
—
Data not available
Rank in Bulgaria
—
Data not available
LinkedIn
287K
followers · 14,755 employees
Earned media value
€474.4
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

JYSK is an international home furnishing retailer with Scandinavian roots that makes it easy to furnish every room in any home and garden.

01 · Traffic

How much traffic JYSK gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

JYSK drew an estimated 980K visits in September 2026, down 1% on the month before and up 24% over three months.

  • Worldwide#14,726of 4.5M sites · Top 1%
  • In Bulgaria#48of 17.8K sites · Top 1%
  • Chairs, worldwide#14of 13,042 brands · Top 1%
  • Chairs, Bulgaria—Data not available
Monthly visitssource Sept 2026

980K

estimated visits in September

1 mo ▼ −0.9%4 mo ▲ +23.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about JYSK.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

JYSK holds 2.9 out of 5 on Trustpilot over 2 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
2.9TrustScore · 2 reviews · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Living Room Furniture Store Bed Shop Bedroom Furniture Store Garden Furniture Shop Furniture Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What JYSK sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read JYSK's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Chairs
Chairs18%
Sofas13%
Furniture13%

The dominant category places JYSK in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about JYSK.

The creators who tag @jysk_bg on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @jysk_bg on Instagram, led by Дизайн: меблі, світло, декор (33.5K followers, 0.5% engagement).

Influencersaccounts tagging @jysk_bg · Instagram
AccountProfileFollowersEngagementTagsRelationship
ДДизайн: меблі, світло, декор@his_ua · 🇺🇦 UADecoration garden diy Creator33.5K0.5%1Tagged @jysk_bg
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who JYSK competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for JYSK among Chairs brands in Bulgaria. The closest is mebelmag.bg, then Svijetnamjestaja.hr, vente-unique.es, vidaxl.bg, Divan.ru, sconto.de.

CompetitorsChairs · Bulgaria · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
mebelmag.bgmebelmag.bg
Svijetnamjestaja.hrsvijetnamjestaja.hr
vente-unique.esvente-unique.es
vidaxl.bgvidaxl.bg
Divan.rudivan.ru
sconto.desconto.de
Competitors Gravity finds for JYSK. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare JYSK with mebelmag.bg

07 · Company

The company behind JYSK.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

JYSK is a company based in Bulgaria, founded in 1979 according to LinkedIn. It employs about 14,755 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇧🇬 Bulgaria
Founded
1979, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
14,755 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
jysk.bg
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about JYSK

What people ask Google about JYSK.

6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is JYSK legit?

According to Gravity by Benchr, JYSK is a brand based in Bulgaria: it employs 14,755 people on LinkedIn, it has 50,470 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What is JYSK?

JYSK is an international home furnishing retailer with Scandinavian roots that makes it easy to furnish every room in any home and garden. Gravity by Benchr classifies it under Chairs. Source: Gravity by Benchr product classification.

JYSK promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: JYSK advertises on Facebook and Instagram and on Google, where its offers often run. Check jysk.bg for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind JYSK?

Gravity by Benchr records a company based in Bulgaria, founded in 1979 according to LinkedIn, with 14,755 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is JYSK doing well?

Yes. Gravity by Benchr estimates about 979,800 visits to jysk.bg in September 2026, down 1% in a month and up 24% over three months. Source: Gravity by Benchr estimated traffic, September 2026.

How much does JYSK spend on Meta ads?

Gravity by Benchr does not publish a spend figure for JYSK on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with JYSK.