Brand page · Clothing · United Kingdom
Kaiia: 350K visits a month, 45 active Meta ads, Gravity score 535.
Kaiia — Kaiia The Label is a women's fashion brand that sells everyday essentials including oversized hoodies, tracksuits, joggers, and other comfortable basics designed for various occasions. In September 2026 kaiiathelabel.com drew an estimated 350K visits, up 46% on the month before. It ranks #147 of 19,668 Clothing brands in United Kingdom and holds a 4.6 Trustpilot rating over 1,413 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kaiia The Label is a women's fashion brand that sells everyday essentials including oversized hoodies, tracksuits, joggers, and other comfortable basics designed for various occasions.
01 · Traffic
How much traffic Kaiia gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kaiia drew an estimated 350K visits in September 2026, up 46% on the month before and up 5% over three months.
- Worldwide#33,135of 4.5M sites · Top 1%
- In United Kingdom#1,629of 192K sites · Top 1%
- Clothing, worldwide#2,829of 459,295 brands · Top 1%
- Clothing, United Kingdom#147of 19,668 brands · Top 1%
350K
estimated visits in September
1 mo ▲ +46.2%4 mo ▲ +5.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kaiia.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kaiia holds 4.6 out of 5 on Trustpilot over 1,413 reviews, 639 of them in the last twelve months: 81% of customers give five stars and 9% one star. That volume places Kaiia in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Clothing Store Lingerie Store Women's Clothing Store Plus Size Clothing Store T-Shirt Store Outerwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kaiia sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kaiia sells on Shopify, 44% of its catalogue in stock. The best seller is Kaiia Slogan Oversized Hoodie Deep Burgundy, at £36.00, followed by Kaiia Slogan Oversized Hoodie Dark Grey and Kaiia Slogan Oversized Hoodie Light Grey Marl & Navy.
#1Kaiia Slogan Oversized Hoodie Deep BurgundyKaiia£36.00In stock
#2Kaiia Slogan Oversized Hoodie Dark GreyKaiia£36.00In stock
#3Kaiia Slogan Oversized Hoodie Light Grey Marl & NavyKaiia£36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kaiia in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 47% of the catalogue
- In stock
- 44%
- Upper price quartile
- US$42.35
- Currency
- GBP
04 · Ads
What Kaiia is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kaiia runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2024 (image, text, video).
KaiiathelabelKaiiathelabel6 Oct 2026image
Everyday comfort, without the compromiseKaiiathelabel6 Oct 2026video
Winter BrightsKaiiathelabel6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kaiia Online Limitedverified
Text ad20 Oct 2026Kaiia Online Limitedverified
Text ad20 Oct 2026Kaiia Online Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kaiia.
The creators who tag @kaiiathelabel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kaiiathelabel on Instagram, led by Kaiwen Tang (32.9K followers, 3.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKaiwen Tang@kaisterwaniee · 🇲🇾 MY | Parenting family Creator | 32.9K | 3.9% | 3 | Tagged @kaiiathelabel |
06 · Competitors according to Gravity
Who Kaiia competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kaiia among Clothing brands in United Kingdom. The closest is Sisters and Seekers, then Kit and Kaboodal, reasn, theWARMY, Worth Collective, Z SUPPLY.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sisters and Seekerssistersandseekers.com | |||||||
| Kit and Kaboodalkitandkaboodal.com | |||||||
| reasnreasn.com | |||||||
| theWARMYthe-warmy.com | |||||||
| Worth Collectiveshopworthcollective.com | |||||||
| Z SUPPLYzsupplyclothing.com |
07 · Company
The company behind Kaiia.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kaiia is a company based in Manchester, United Kingdom, on a domain registered in March 2021. It employs about 49 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Manchester
- Founded
- Data not available
- Domain registered
- 6 Mar 2021
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 49 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kaiiathelabel.com · Shopify · GBP
- Catalogue
- 281 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kaiia
What people ask Google about Kaiia.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kaiia legit?
According to Gravity by Benchr, Kaiia is a brand based in Manchester, United Kingdom: its website has existed since March 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 49 people on LinkedIn, it has 132,042 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Kaiia reviews
Customers rate Kaiia 4.6 out of 5 on Trustpilot over 1,413 reviews, 639 of them in the last twelve months: 81% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kaiia known for?
Kaiia The Label is a women's fashion brand that sells everyday essentials including oversized hoodies, tracksuits, joggers, and other comfortable basics designed for various occasions. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Kaiia cost?
Kaiia's best seller, Kaiia Slogan Oversized Hoodie Deep Burgundy, sells £36.00 on kaiiathelabel.com. 44% of the catalogue is in stock. Gravity does not track prices daily: check kaiiathelabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Kaiia discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kaiia advertises on Facebook and Instagram and on Google, where its offers often run. Check kaiiathelabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kaiia?
Kaiia sells on its own website, kaiiathelabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kaiia?
Gravity by Benchr records a company based in Manchester, United Kingdom, whose domain was registered in 2021, with 49 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kaiia doing well?
Yes. Gravity by Benchr estimates about 349,800 visits to kaiiathelabel.com in September 2026, up 46% in a month and up 5% over three months. Kaiia ranks #147 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kaiia use?
Gravity by Benchr identifies kaiiathelabel.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Kaiia spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kaiia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Kaiia ranks #147 of 19,668 by estimated traffic. Its closest competitors on the same market are Sisters and Seekers, Kit and Kaboodal, reasn, theWARMY, Worth Collective. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kaiia.