Brand page · Hobbies & Creative Arts · United States
Kala: 68.3K visits a month, 6 active Meta ads, Gravity score 590.
Kala — Kala is known for quality instruments—the ukulele & Original U•BASS. Kala has something for everyone, from the new musician to the ukulele & bass professional. In September 2026 kalabrand.com drew an estimated 68.3K visits, down 13% on the month before. It ranks #527 of 32,083 Hobbies & Creative Arts brands in United States.
Updated Traffic Sept 2026Meta ads 16 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1032 peers: Hobbies & Creative Arts brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kala is known for quality instruments—the ukulele & Original U•BASS. Kala has something for everyone, from the new musician to the ukulele & bass professional.
01 · Traffic
How much traffic Kala gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kala drew an estimated 68.3K visits in September 2026, down 13% on the month before and down 9% over three months.
- Worldwide#130,095of 4.5M sites · Top 5%
- In United States#42,250of 1.2M sites · Top 5%
- Hobbies & Creative Arts, worldwide#2,695of 136,278 brands · Top 5%
- Hobbies & Creative Arts, United States#527of 32,083 brands · Top 5%
68.3K
estimated visits in September
1 mo ▼ −12.5%4 mo ▼ −8.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kala.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kala holds 3.7 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 100% of customers give five stars and 0% one star.
Musical Instrument Store Musical Instrument Manufacturer Musical Instrument Repair Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kala sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kala sells on Shopify, 67% of its catalogue in stock. The best seller is Ukulele Capo, at US$10.00–US$15.00, followed by Logo Gig Bag and Kala Klipz Recharge.
#1Ukulele CapoKalaUS$10.00–US$15.00In stock
#2Logo Gig BagKalaUS$21.00–US$27.00In stock
#3Kala Klipz RechargeKalaUS$19.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kala in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 80% of the catalogue
- In stock
- 67%
- Upper price quartile
- US$349.00
- Currency
- USD
04 · Ads
What Kala is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kala runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2024 (image, text, video).
Up to 50% OFF this monthKala Brand Music16 Oct 2026video
Up to 50% OFF this monthKala Brand Music15 Oct 2026video
#ad: I’m honored to work with the world’s biggest ukulele brand @kalabrandmusic for the second time now. This time to pay tribute to the LKala Brand Music15 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Kala Brand Music Co.verified
Text ad20 Oct 2026Kala Brand Music Co.verified
Text ad20 Oct 2026Kala Brand Music Co.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kala.
The creators who tag @kalabrandmusic on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kalabrandmusic on Instagram, led by Uke Like The Pros (15.9K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| UUke Like The Pros@ukelikethepros · 🇬🇧 GB | Music concerts dance Creator | 15.9K | 0.2% | 14 | Tagged @kalabrandmusic |
06 · Competitors according to Gravity
Who Kala competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kala among Hobbies & Creative Arts brands in United States. The closest is Loog Guitars, then Zildjian, Walrus Audio, Pedaltrain, CNZ Audio, Erik the Flutemaker.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Loog Guitarsloogguitars.com | |||||||
| Zildjianzildjian.com | |||||||
| Walrus Audiowalrusaudio.com | |||||||
| Pedaltrainpedaltrain.com | |||||||
| CNZ Audiocnzaudio.com | |||||||
| Erik the Flutemakereriktheflutemaker.com |
07 · Company
The company behind Kala.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kala is a company based in Petaluma, United States, founded in 2005 according to LinkedIn, on a domain registered in July 2009. It employs about 47 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Petaluma
- Founded
- 2005, per LinkedIn
- Domain registered
- 8 Jul 2009
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 47 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kalabrand.com · Shopify · USD
- Catalogue
- 350 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kala
What people ask Google about Kala.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kala legit or a scam?
According to Gravity by Benchr, Kala is a brand based in Petaluma, United States: its website has existed since July 2009, it sells on a Shopify store, it employs 47 people on LinkedIn, it has 78,454 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Kala known for?
Kala is known for quality instruments—the ukulele & Original U•BASS. Kala has something for everyone, from the new musician to the ukulele & bass professional. Gravity by Benchr classifies it under Hobbies & Creative Arts, with Musical Instruments making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Kala expensive?
Kala's best seller, Ukulele Capo, sells from US$10.00 to US$15.00 on kalabrand.com. 67% of the catalogue is in stock. Gravity does not track prices daily: check kalabrand.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Kala have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kala advertises on Facebook and Instagram and on Google, where its offers often run. Check kalabrand.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kala?
Kala sells on its own website, kalabrand.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kala?
Gravity by Benchr records a company based in Petaluma, United States, founded in 2005 according to LinkedIn, on a domain registered in 2009, with 47 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kala growing?
Not at the moment. Gravity by Benchr estimates about 68,300 visits to kalabrand.com in September 2026, down 13% in a month and down 9% over three months. Kala ranks #527 of 32,083 Hobbies & Creative Arts brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kala use?
Gravity by Benchr identifies kalabrand.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kala's ad budget?
Gravity by Benchr does not publish a spend figure for Kala on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands in United States?
Among Hobbies & Creative Arts brands in United States in the Gravity by Benchr index, Kala ranks #527 of 32,083 by estimated traffic. Its closest competitors on the same market are Loog Guitars, Zildjian, Walrus Audio, Pedaltrain, CNZ Audio. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kala.