Brand page · Food Items

KFC Top 1% worldwide Top 1% in Food Items
kfc.com·Since 1997

KFC: 6M visits a month, 72 active Meta ads.

KFC — KFC is a chicken restaurant chain and division of Yum! Brands, known for its chicken specialties and burgers. In September 2026 kfc.com drew an estimated 6M visits, down 4% on the month before. It ranks #3 of 20,419 Food Items brands and holds a 2.5 Trustpilot rating over 6,772 reviews.

kfc.com@kfc 2MLinkedIn 141KTrustpilot 2.5Meta Ad Library 72

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
6M
−4% vs. August 2026
Instagram followers
2M
987 posts · @kfc
Trustpilot
2.5
6,772 reviews · 1,428 in 12 months
Meta ads
72
active · on Google since 2024
Products
—
Data not available
Rank in United States
#3
of 20,419 in Food Items
LinkedIn
141K
followers · 16,569 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

KFC is a chicken restaurant chain and division of Yum! Brands, known for its chicken specialties and burgers.

01 · Traffic

How much traffic KFC gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

KFC drew an estimated 6M visits in September 2026, down 4% on the month before and up 1% over three months.

  • Worldwide#3,397of 4.5M sites · Top 1%
  • In United States#1,186of 1.2M sites · Top 1%
  • Food Items, worldwide#67of 260,714 brands · Top 1%
  • Food Items, United States#3of 20,419 brands · Top 1%
Monthly visitssource Sept 2026

6M

estimated visits in September

1 mo ▼ −4.3%4 mo ▲ +0.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about KFC.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

KFC holds 2.5 out of 5 on Trustpilot over 6,772 reviews, 1,428 of them in the last twelve months: 25% of customers give five stars and 59% one star. That volume places KFC in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
2.5TrustScore · 6,772 reviews · 1,428 in 12 months
Top 5% review volume
5 ★25%
4 ★4%
3 ★4%
2 ★8%
1 ★59%

Food Products Supplier Restaurant Take Away Service

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What KFC sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read KFC's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items92%
Clothing2%
Food, Beverages & Tobacco1%

The dominant category places KFC in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about KFC.

The creators who tag @kfc on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @kfc on Instagram, led by Rafael Recco (22.7K followers, 1.9% engagement).

Influencersaccounts tagging @kfc · Instagram
AccountProfileFollowersEngagementTagsRelationship
RRafael Recco@rafarecco · 🇧🇷 BRFood cooking nutrition Creator22.7K1.9%5Tagged @kfc
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who KFC competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for KFC among Food Items brands. The closest is kfc.co.th, then kfchk.com, KFC Pakistan, kfcclub.com.tw, kfc-panama.com, popeyesuk.com.

CompetitorsFood Items · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
kfc.co.thkfc.co.th
kfchk.comkfchk.com
KFC Pakistankfcpakistan.com
kfcclub.com.twkfcclub.com.tw
kfc-panama.comkfc-panama.com
popeyesuk.compopeyesuk.com
Competitors Gravity finds for KFC. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare KFC with kfc.co.th

07 · Company

The company behind KFC.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

KFC is an e-commerce brand, founded in 1952 according to LinkedIn, on a domain registered in July 1997. It employs about 16,569 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
1952, per LinkedIn
Domain registered
14 Jul 1997
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
16,569 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
kfc.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about KFC

What people ask Google about KFC.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is KFC a legit company?

According to Gravity by Benchr, KFC is a brand: its website has existed since July 1997, it employs 16,569 people on LinkedIn, it has 2,049,939 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

What do customers say about KFC?

Customers rate KFC 2.5 out of 5 on Trustpilot over 6,772 reviews, 1,428 of them in the last twelve months: 25% give five stars, 59% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is KFC?

KFC is a chicken restaurant chain and division of Yum! Brands, known for its chicken specialties and burgers. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.

Is there a KFC discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: KFC advertises on Facebook and Instagram and on Google, where its offers often run. Check kfc.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind KFC?

Gravity by Benchr records a company, founded in 1952 according to LinkedIn, on a domain registered in 1997, with 16,569 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is KFC doing well?

Yes. Gravity by Benchr estimates about 5,965,000 visits to kfc.com in September 2026, down 4% in a month and up 1% over three months. KFC ranks #3 of 20,419 Food Items brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

How much does KFC spend on Meta ads?

Gravity by Benchr does not publish a spend figure for KFC on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands?

Among Food Items brands in the Gravity by Benchr index, KFC ranks #3 of 20,419 by estimated traffic. Its closest competitors on the same market are kfc.co.th, kfchk.com, KFC Pakistan, kfcclub.com.tw, kfc-panama.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KFC.