Brand page · Flood, Fire & Gas Safety
Kidde: 334K visits a month, 66 active Meta ads.
Kidde — Kidde is a manufacturer of fire safety products including smoke alarms, carbon monoxide alarms, and fire extinguishers to help protect homes and properties from fire and related hazards. In September 2026 kidde.com drew an estimated 334K visits, down 6% on the month before. It ranks #1 of 103 Flood, Fire & Gas Safety brands and holds a 1.4 Trustpilot rating over 125 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Kidde is a manufacturer of fire safety products including smoke alarms, carbon monoxide alarms, and fire extinguishers to help protect homes and properties from fire and related hazards.
01 · Traffic
How much traffic Kidde gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kidde drew an estimated 334K visits in September 2026, down 6% on the month before and down 10% over three months.
- Worldwide#34,372of 4.5M sites · Top 1%
- In United States#11,170of 1.2M sites · Top 1%
- Flood, Fire & Gas Safety, worldwide#1of 2,027 brands · Top 1%
- Flood, Fire & Gas Safety, United States#1of 103 brands · Top 1%
334K
estimated visits in September
1 mo ▼ −6.3%4 mo ▼ −10.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kidde.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kidde holds 1.4 out of 5 on Trustpilot over 125 reviews, 58 of them in the last twelve months: 6% of customers give five stars and 90% one star. That volume places Kidde in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Fire Alarm Supplier Security Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kidde sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Kidde's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Kidde in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Kidde is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kidde runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2022 (image, text, video).
Of all the college conversations we had, fire and carbon monoxide (CO) safety is one I almost forgot, and one that really matters! Before doKidde Fire Safety7 Oct 2026video
Of all the college conversations we had, fire and carbon monoxide (CO) safety is one I almost forgot, and one that really matters! Before doKidde Fire Safety6 Oct 2026video
It’s time for an Ask-Me-Anything! Kidde is going live on Reddit Thursday, October 8 at 1pm EST/10am PST to answer your questions about fireKidde Fire Safety6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026WALTER KIDDE PORTABLE EQUIPMENT, LLCverified
Text ad20 Oct 2026WALTER KIDDE PORTABLE EQUIPMENT, LLCverified
Text ad20 Oct 2026WALTER KIDDE PORTABLE EQUIPMENT, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kidde.
The creators who tag @kiddefiresafety on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kiddefiresafety on Instagram, led by Cavco Park Models, Cabins and Tiny House RVs (30.8K followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCavco Park Models, Cabins and Tiny House RVs@cavcoparkmodels · 🇺🇸 US | Decoration garden diy Creator | 30.8K | 0.5% | 2 | Tagged @kiddefiresafety |
06 · Competitors according to Gravity
Who Kidde competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kidde among Flood, Fire & Gas Safety brands. The closest is First Alert, then X-SENSE, TrustSentinel, kfiremall.com, Prepared Hero, Resideo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| First Alertfirstalert.com | |||||||
| X-SENSEx-sense.com | |||||||
| TrustSentineltrustsentinel.co.uk | |||||||
| kfiremall.comkfiremall.com | |||||||
| Prepared Heropreparedhero.com | |||||||
| Resideoresideo.com |
07 · Company
The company behind Kidde.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kidde is an e-commerce brand, on a domain registered in January 1996. It employs about 329 people.
- Legal name
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- Registration no.
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- VAT
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- Entity country
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- Founded
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- Domain registered
- 9 Jan 1996
- Share capital
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- Status
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- President
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- Activity code
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- Employees
- 329 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kidde.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kidde
What people ask Google about Kidde.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kidde legit?
According to Gravity by Benchr, Kidde is a brand: its website has existed since January 1996, it employs 329 people on LinkedIn, it has 25,696 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Kidde?
Customers rate Kidde 1.4 out of 5 on Trustpilot over 125 reviews, 58 of them in the last twelve months: 6% give five stars, 90% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kidde known for?
Kidde is a manufacturer of fire safety products including smoke alarms, carbon monoxide alarms, and fire extinguishers to help protect homes and properties from fire and related hazards. Gravity by Benchr classifies it under Flood, Fire & Gas Safety. Source: Gravity by Benchr product classification.
Does Kidde have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kidde advertises on Facebook and Instagram and on Google, where its offers often run. Check kidde.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Kidde?
Gravity by Benchr records a company, whose domain was registered in 1996, with 329 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kidde growing?
Not at the moment. Gravity by Benchr estimates about 334,200 visits to kidde.com in September 2026, down 6% in a month and down 10% over three months. Kidde ranks #1 of 103 Flood, Fire & Gas Safety brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Kidde spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kidde on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Flood, Fire & Gas Safety brands?
Among Flood, Fire & Gas Safety brands in the Gravity by Benchr index, Kidde ranks #1 of 103 by estimated traffic. Its closest competitors on the same market are First Alert, X-SENSE, TrustSentinel, kfiremall.com, Prepared Hero. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kidde.