Brand page · Personal Care · United States
Kind Science: 128K visits a month, 253 active Meta ads, Gravity score 487.
Kind Science — Kind Science is an age-positive skincare brand founded by Ellen DeGeneres that offers high-performance skincare products designed for all skin types, featuring plant-powered and science-backed formulations without dyes, added fragrances, or harsh chemicals. In September 2026 kindscience.com drew an estimated 128K visits, up 12% on the month before. It ranks #633 of 33,626 Personal Care brands in United States and holds a 3.6 Trustpilot rating over 1,015 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kind Science is an age-positive skincare brand founded by Ellen DeGeneres that offers high-performance skincare products designed for all skin types, featuring plant-powered and science-backed formulations without dyes, added fragrances, or harsh chemicals.
01 · Traffic
How much traffic Kind Science gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kind Science drew an estimated 128K visits in September 2026, up 12% on the month before and down 12% over three months.
- Worldwide#76,105of 4.5M sites · Top 5%
- In United States#25,109of 1.2M sites · Top 5%
- Personal Care, worldwide#3,661of 215,119 brands · Top 5%
- Personal Care, United States#633of 33,626 brands · Top 5%
128K
estimated visits in September
1 mo ▲ +11.8%4 mo ▼ −11.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kind Science.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kind Science holds 3.6 out of 5 on Trustpilot over 1,015 reviews, 885 of them in the last twelve months: 44% of customers give five stars and 35% one star. That volume places Kind Science in the top 10 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry Health and Beauty Shop Skin Care Clinic Beauty Product Supplier Cosmetics Store Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kind Science sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kind Science sells on Shopify, 100% of its catalogue in stock. The best seller is Hydration Cream, at US$62.00, followed by Firming Serum and Gentle Cleanser.
Hydration CreamKind ScienceUS$62.00In stock
Firming SerumKind ScienceUS$72.00In stock
Gentle CleanserKind ScienceUS$32.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kind Science in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 49% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$74.95
- Currency
- USD
04 · Ads
What Kind Science is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kind Science runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
6 Wrinkle Fighters in 1 Kit ?Kind Science8 Oct 2026video
25% Off Today? Bye, Fine LinesKind Science8 Oct 2026video
Bye Bye, Dry Fall Skin 🧡Kind Science7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Guthy-Renker LLCverified
Text ad21 Oct 2026Guthy-Renker LLCverified
Text ad21 Oct 2026Guthy-Renker LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kind Science.
The creators who tag @kindscience on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Kind Science competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kind Science among Personal Care brands in United States. The closest is facetheory.com, then Anua, Medik8, NICHE BEAUTY LAB, Meaningful Beauty, Eight Saints.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| facetheory.comfacetheory.com | |||||||
| Anuaanua.com | |||||||
| Medik8us.medik8.com | |||||||
| NICHE BEAUTY LABnichebeautylab.com | |||||||
| Meaningful Beautymeaningfulbeauty.com | |||||||
| Eight Saintseightsaintsskincare.com |
07 · Company
The company behind Kind Science.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kind Science is a company based in El Segundo, United States, on a domain registered in September 2017. It employs about 1 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · El Segundo
- Founded
- Data not available
- Domain registered
- 23 Sept 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kindscience.com · Shopify · USD
- Catalogue
- 15 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kind Science
What people ask Google about Kind Science.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kind Science legit?
According to Gravity by Benchr, Kind Science is a brand based in El Segundo, United States: its website has existed since September 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 1 people on LinkedIn, it has 97,491 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Kind Science reviews: is it worth it?
Customers rate Kind Science 3.6 out of 5 on Trustpilot over 1,015 reviews, 885 of them in the last twelve months: 44% give five stars, 35% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kind Science known for?
Kind Science is an age-positive skincare brand founded by Ellen DeGeneres that offers high-performance skincare products designed for all skin types, featuring plant-powered and science-backed formulations without dyes, added fragrances, or harsh chemicals. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Kind Science prices: how much is it?
Kind Science's best seller, Hydration Cream, sells US$62.00 on kindscience.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check kindscience.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Kind Science promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kind Science advertises on Facebook and Instagram and on Google, where its offers often run. Check kindscience.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Kind Science?
Kind Science sells on its own website, kindscience.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Kind Science?
Gravity by Benchr records a company based in El Segundo, United States, whose domain was registered in 2017, with 1 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kind Science doing well?
Not at the moment. Gravity by Benchr estimates about 128,000 visits to kindscience.com in September 2026, up 12% in a month and down 12% over three months. Kind Science ranks #633 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kind Science use?
Gravity by Benchr identifies kindscience.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Kind Science's ad budget?
Gravity by Benchr does not publish a spend figure for Kind Science on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Kind Science ranks #633 of 33,626 by estimated traffic. Its closest competitors on the same market are facetheory.com, Anua, Medik8, NICHE BEAUTY LAB, Meaningful Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kind Science.