Brand page · Suitcases · Belgium
Kipling: 844K visits a month, 68 active Meta ads.
Kipling — Kipling offers a colorful array of designer handbags, backpacks, luggage, wallets, messenger bags, travel accessories and more. In September 2026 kipling.com drew an estimated 844K visits, down 22% on the month before. It ranks #6 of 167 Suitcases brands in Belgium and holds a 1.6 Trustpilot rating over 256 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Kipling offers a colorful array of designer handbags, backpacks, luggage, wallets, messenger bags, travel accessories and more.
01 · Traffic
How much traffic Kipling gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kipling drew an estimated 844K visits in September 2026, down 22% on the month before and up 28% over three months.
- Worldwide#16,546of 4.5M sites · Top 1%
- In United States#5,466of 1.2M sites · Top 1%
- Suitcases, worldwide#16of 1,776 brands · Top 1%
- Suitcases, United States#6of 167 brands · Top 5%
844K
estimated visits in September
1 mo ▼ −22.4%4 mo ▲ +27.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Kipling.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kipling holds 1.6 out of 5 on Trustpilot over 256 reviews, 50 of them in the last twelve months: 11% of customers give five stars and 78% one star. That volume places Kipling in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Handbags Shop Bags and Luggage Store Fashion Accessories Store Bag Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Kipling sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kipling sells on Shopify, 97% of its catalogue in stock. The best seller is Monogram, at US$10.00, followed by Sabian Crossbody Mini Bag and Seoul Large 15" Laptop Backpack.
#1MonogramKiplingUS$10.00In stock
#2Sabian Crossbody Mini BagKiplingUS$39.99In stock
#3Seoul Large 15" Laptop BackpackKiplingUS$134.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kipling in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 62% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$129.00
- Currency
- USD
04 · Ads
What Kipling is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kipling runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
BIS ZU 40% RABATTKipling14 Oct 2026image
Up to 50% Off Outlet StylesKipling14 Oct 2026image
Kipling x FriendsKipling14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026VF International SAGLverified
Text ad21 Oct 2026V.F. Corporationverified
Text ad21 Oct 2026VF International SAGLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Kipling.
The creators who tag @kipling on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kipling on Instagram, led by Fashion Kids Importados e Desapegos Premium (11.2K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFashion Kids Importados e Desapegos Premium@fashionkids_imports · 🇧🇷 BR | Beauty cosmetics skincare Creator | 11.2K | 0.0% | 5 | Tagged @kipling |
06 · Competitors according to Gravity
Who Kipling competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kipling among Suitcases brands in Belgium. The closest is Markenkoffer, then uppercase, Duifhuizen Tassen en Koffers, Saxoline, koffer.com, bagaglio.it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Markenkoffermarkenkoffer.de | |||||||
| uppercaseuppercase.co.in | |||||||
| Duifhuizen Tassen en Koffersduifhuizen.nl | |||||||
| Saxolinesaxoline.cl | |||||||
| koffer.comkoffer.com | |||||||
| bagaglio.itbagaglio.it |
07 · Company
The company behind Kipling.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kipling is a company based in Belgium, founded in 1987 according to LinkedIn, on a domain registered in March 1998. It employs about 893 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇪 Belgium
- Founded
- 1987, per LinkedIn
- Domain registered
- 14 Mar 1998
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 893 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kipling.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kipling
What people ask Google about Kipling.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kipling a legit company?
According to Gravity by Benchr, Kipling is a brand based in Belgium: its website has existed since March 1998, it sells on a Shopify store, it employs 893 people on LinkedIn, it has 328,771 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Kipling reviews: is it worth it?
Customers rate Kipling 1.6 out of 5 on Trustpilot over 256 reviews, 50 of them in the last twelve months: 11% give five stars, 78% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kipling known for?
Kipling offers a colorful array of designer handbags, backpacks, luggage, wallets, messenger bags, travel accessories and more. Gravity by Benchr classifies it under Suitcases, with Suitcase Travel Sets making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Kipling prices: how much is it?
Kipling's best seller, Monogram, sells US$10.00 on kipling.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check kipling.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Kipling promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Kipling advertises on Facebook and Instagram and on Google, where its offers often run. Check kipling.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Kipling?
Kipling sells on its own website, kipling.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Kipling?
Gravity by Benchr records a company based in Belgium, founded in 1987 according to LinkedIn, on a domain registered in 1998, with 893 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Kipling doing well?
Yes. Gravity by Benchr estimates about 843,600 visits to kipling.com in September 2026, down 22% in a month and up 28% over three months. Kipling ranks #6 of 167 Suitcases brands in Belgium in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kipling use?
Gravity by Benchr identifies kipling.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
What is Kipling's ad budget?
Gravity by Benchr does not publish a spend figure for Kipling on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Suitcases brands in Belgium?
Among Suitcases brands in Belgium in the Gravity by Benchr index, Kipling ranks #6 of 167 by estimated traffic. Its closest competitors on the same market are Markenkoffer, uppercase, Duifhuizen Tassen en Koffers, Saxoline, koffer.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kipling.