Brand page · Personal Care
KITS: 213K visits a month, 117 active Meta ads.
KITS — KITS is an online eyewear company that sells prescription glasses and contact lenses, offering a premium selection at low prices with fast shipping. In September 2026 kits.com drew an estimated 213K visits, down 8% on the month before. It ranks #389 of 33,626 Personal Care brands and holds a 4.7 Trustpilot rating over 40,360 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
KITS is an online eyewear company that sells prescription glasses and contact lenses, offering a premium selection at low prices with fast shipping.
01 · Traffic
How much traffic KITS gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
KITS drew an estimated 213K visits in September 2026, down 8% on the month before and down 3% over three months.
- Worldwide#49,857of 4.5M sites · Top 5%
- In United States#16,331of 1.2M sites · Top 5%
- Personal Care, worldwide#2,262of 215,119 brands · Top 5%
- Personal Care, United States#389of 33,626 brands · Top 5%
213K
estimated visits in September
1 mo ▼ −7.9%4 mo ▼ −3.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about KITS.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
KITS holds 4.7 out of 5 on Trustpilot over 40,360 reviews, 1,079 of them in the last twelve months: 83% of customers give five stars and 5% one star. That volume places KITS in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10 %. On Google, KITS scores 4.2 over 40 reviews.
Contact Lenses Supplier Glasses Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What KITS sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read KITS's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places KITS in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What KITS is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
KITS runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Big Fall SaleKits12 Oct 2026image
$110 ProgressivesKits12 Oct 2026image
$110 ProgressivesKits12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Kits.com Technologies Incverified
Text ad21 Oct 2026Kits.com Technologies Incverified
Text ad21 Oct 2026Kits.com Technologies Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about KITS.
The creators who tag @kitseyecare on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kitseyecare on Instagram, led by Dan Lu - fashion content & UGC｜vancouver (10.7K followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDan Lu - fashion content & UGC｜vancouver@ludan_u · 🇹🇼 TW | Travel tourism exploration Creator | 10.7K | 1.3% | 7 | Tagged @kitseyecare |
06 · Competitors according to Gravity
Who KITS competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for KITS among Personal Care brands. The closest is GlassesUSA, then OptiContacts, Eyespecs, smartbuyglasses.ca, Edeloptics, EZContacts.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GlassesUSAglassesusa.com | |||||||
| OptiContactsopticontacts.com | |||||||
| Eyespecseyespecs.com | |||||||
| smartbuyglasses.casmartbuyglasses.ca | |||||||
| Edelopticsedel-optics.de | |||||||
| EZContactsezcontacts.com |
07 · Company
The company behind KITS.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
KITS is an e-commerce brand, founded in 2018 according to LinkedIn, on a domain registered in August 1997. It employs about 115 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2018, per LinkedIn
- Domain registered
- 20 Aug 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 115 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- kits.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about KITS
What people ask Google about KITS.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is KITS a legit company?
According to Gravity by Benchr, KITS is a brand: its website has existed since August 1997, its Trustpilot profile is claimed by the brand, it employs 115 people on LinkedIn, it has 116,870 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
KITS reviews: is it worth it?
Customers rate KITS 4.7 out of 5 on Trustpilot over 40,360 reviews, 1,079 of them in the last twelve months: 83% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, KITS scores 4.2 over 40 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does KITS sell?
KITS is an online eyewear company that sells prescription glasses and contact lenses, offering a premium selection at low prices with fast shipping. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
KITS promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: KITS advertises on Facebook and Instagram and on Google, where its offers often run. Check kits.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind KITS?
Gravity by Benchr records a company, founded in 2018 according to LinkedIn, on a domain registered in 1997, with 115 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is KITS growing?
Not at the moment. Gravity by Benchr estimates about 212,600 visits to kits.com in September 2026, down 8% in a month and down 3% over three months. KITS ranks #389 of 33,626 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does KITS spend on Meta ads?
Gravity by Benchr does not publish a spend figure for KITS on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, KITS ranks #389 of 33,626 by estimated traffic. Its closest competitors on the same market are GlassesUSA, OptiContacts, Eyespecs, smartbuyglasses.ca, Edeloptics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with KITS.