Brand page · Clothing Accessories · United States
Knockaround: 606K visits a month, 233 active Meta ads, Gravity score 574.
Knockaround — Knockaround is an affordable sunglasses company offering classically styled shades in a wide range of colors and frame styles for men, women, and kids. In September 2026 knockaround.com drew an estimated 606K visits, down 53% on the month before. It ranks #36 of 34,142 Clothing Accessories brands in United States and holds a 4.3 Trustpilot rating over 398 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 376 peers: Clothing Accessories brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Knockaround is an affordable sunglasses company offering classically styled shades in a wide range of colors and frame styles for men, women, and kids.
01 · Traffic
How much traffic Knockaround gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Knockaround drew an estimated 606K visits in September 2026, down 53% on the month before and down 44% over three months.
- Worldwide#21,310of 4.5M sites · Top 1%
- In United States#6,991of 1.2M sites · Top 1%
- Clothing Accessories, worldwide#99of 85,207 brands · Top 1%
- Clothing Accessories, United States#36of 34,142 brands · Top 1%
606K
estimated visits in September
1 mo ▼ −53.5%4 mo ▼ −43.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Knockaround.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Knockaround holds 4.3 out of 5 on Trustpilot over 398 reviews, 34 of them in the last twelve months: 80% of customers give five stars and 10% one star. That volume places Knockaround in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Sunglasses Store Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Knockaround sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Knockaround sells on Shopify, 97% of its catalogue in stock. The best seller is Fast Lanes, at US$24.50–US$55.00, followed by Mystery Premiums and Chums Original Sunglasses Strap.
#1Fast LanesKnockaroundUS$24.50–US$55.00In stock
#2Mystery PremiumsKnockaroundUS$35.00In stock
#3Chums Original Sunglasses StrapKnockaroundUS$9.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Knockaround in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 78% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$180.00
- Currency
- USD
04 · Ads
What Knockaround is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Knockaround runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since January 2023 (image, text, video).
Watermelon Geode Mai TaisKnockaround Sunglasses6 Oct 2026image
Save 25% Today!Knockaround Sunglasses5 Oct 2026image
Denver Broncos x KnockaroundKnockaround Sunglasses5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Knockaround, LLCverified
Text ad20 Oct 2026Knockaround, LLCverified
Text ad20 Oct 2026Knockaround, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Knockaround.
The creators who tag @knockaround on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @knockaround on Instagram, led by Laura | Runner (13.1K followers, 14.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLaura | Runner@laura.runs.co · 🇺🇸 US | Health medicine Creator | 13.1K | 14.0% | 6 | Tagged @knockaround |
06 · Competitors according to Gravity
Who Knockaround competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Knockaround among Clothing Accessories brands in United States. The closest is Tomahawk Shades, then goodr, VZN Frames, hawkersco.com, Que Universe, justsunnies.com.au.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Tomahawk Shadestomahawkshades.com | |||||||
| goodrgoodr.com | |||||||
| VZN Framesvznframes.com | |||||||
| hawkersco.comhawkersco.com | |||||||
| Que Universequeuniverse.com | |||||||
| justsunnies.com.aujustsunnies.com.au |
07 · Company
The company behind Knockaround.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Knockaround is a company based in San Diego, United States, founded in 2005 according to LinkedIn, on a domain registered in November 2002. It employs about 36 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · San Diego
- Founded
- 2005, per LinkedIn
- Domain registered
- 23 Nov 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 36 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- knockaround.com · Shopify · USD
- Catalogue
- 167 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Knockaround
What people ask Google about Knockaround.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Knockaround legit?
According to Gravity by Benchr, Knockaround is a brand based in San Diego, United States: its website has existed since November 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 36 people on LinkedIn, it has 216,401 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Knockaround?
Customers rate Knockaround 4.3 out of 5 on Trustpilot over 398 reviews, 34 of them in the last twelve months: 80% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Knockaround?
Knockaround is an affordable sunglasses company offering classically styled shades in a wide range of colors and frame styles for men, women, and kids. Gravity by Benchr classifies it under Clothing Accessories, with Sunglasses making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Knockaround cost?
Knockaround's best seller, Fast Lanes, sells from US$24.50 to US$55.00 on knockaround.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check knockaround.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Knockaround have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Knockaround advertises on Facebook and Instagram and on Google, where its offers often run. Check knockaround.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Knockaround?
Knockaround sells on its own website, knockaround.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Knockaround?
Gravity by Benchr records a company based in San Diego, United States, founded in 2005 according to LinkedIn, on a domain registered in 2002, with 36 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Knockaround growing?
Not at the moment. Gravity by Benchr estimates about 606,400 visits to knockaround.com in September 2026, down 53% in a month and down 44% over three months. Knockaround ranks #36 of 34,142 Clothing Accessories brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Knockaround use?
Gravity by Benchr identifies knockaround.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Knockaround spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Knockaround on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing Accessories brands in United States?
Among Clothing Accessories brands in United States in the Gravity by Benchr index, Knockaround ranks #36 of 34,142 by estimated traffic. Its closest competitors on the same market are Tomahawk Shades, goodr, VZN Frames, hawkersco.com, Que Universe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Knockaround.