Brand page · Food Items · United States

Kodiak Top 5% worldwide Top 5% in United States Top 1% in Food Items Top 1% in Food Items in United States
kodiakcakes.com·🇺🇸 Park City, United States· Shopify·Since 1999

Kodiak: 160K visits a month, 36 active Meta ads, Gravity score 633.

Kodiak — Kodiak is a food company that sells breakfast and snacking products including flapjack and waffle mixes, frozen breakfast oatmeal, overnight oats, snack bars, and granola baking mixes. In September 2026 kodiakcakes.com drew an estimated 160K visits, down 12% on the month before. It ranks #135 of 20,419 Food Items brands in United States.

kodiakcakes.com@kodiakcakes 459KYouTube 18.5KFacebookLinkedIn 38.4KTrustpilot 3.1Meta Ad Library 36

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
160K
−12% vs. August 2026
Instagram followers
459K
2,794 posts · @kodiakcakes
Trustpilot
3.1
3 reviews · 1 in 12 months
Meta ads
36
active · on Google since 2024
Products
79%
in stock · 65 collections
Rank in United States
#135
of 20,419 in Food Items
LinkedIn
38.4K
followers · 197 employees
Earned media value
€248.2k
per month, Instagram

Gravity score

633/ 1000 · 10 of 10 indicators rated
Brand Power599
Momentum651
Performance650

Percentiles within 238 peers: Food Items brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Kodiak is a food company that sells breakfast and snacking products including flapjack and waffle mixes, frozen breakfast oatmeal, overnight oats, snack bars, and granola baking mixes.

01 · Traffic

How much traffic Kodiak gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Kodiak drew an estimated 160K visits in September 2026, down 12% on the month before and up 21% over three months.

  • Worldwide#63,266of 4.5M sites · Top 5%
  • In United States#20,849of 1.2M sites · Top 5%
  • Food Items, worldwide#1,549of 260,714 brands · Top 1%
  • Food Items, United States#135of 20,419 brands · Top 1%
Monthly visitssource Sept 2026

160K

estimated visits in September

1 mo ▼ −12.4%4 mo ▲ +20.9%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Kodiak.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Kodiak holds 3.1 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 67% of customers give five stars and 33% one star.

Trustpilotread 21 Oct 2026
3.1TrustScore · 3 reviews · 1 in 12 months
5 ★67%
4 ★0%
3 ★0%
2 ★0%
1 ★33%

Vitamin and Supplements Store Food Products Supplier Food Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Kodiak sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Kodiak sells on Shopify, 79% of its catalogue in stock. The best seller is Cinnamon Roll Muffin Cup, at US$2.70, followed by S'Mores Flapjack Cup and Buttermilk Power Cakes.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Snack Foods4%
Gift Cards4%
Food Items1%
Grains, Rice & Cereal1%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items94%
Gift Cards6%

The dominant category places Kodiak in its comparison group.

Prices and ratingsstore data
Average rating
4.84 / 5
Rated products
75% of the catalogue
In stock
79%
Upper price quartile
US$6.45
Currency
USD

05 · Influencers

Who talks about Kodiak.

The creators who tag @kodiakcakes on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @kodiakcakes on Instagram, led by Duct Tape Then Beer (29.8K followers, 26.4% engagement).

Influencersaccounts tagging @kodiakcakes · Instagram
AccountProfileFollowersEngagementTagsRelationship
DDuct Tape Then Beer@ducttapethenbeer · 🇺🇸 USFitness sport bodybuilding Creator29.8K26.4%16Tagged @kodiakcakes
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Kodiak competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Kodiak among Food Items brands in United States. The closest is Cheerios, then Seven Sundays, Oats Overnight, Sunbelt Bakery®, nl.mymuesli.com, singingbowlgranola.com.

CompetitorsFood Items · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Cheerioscheerios.com
Seven Sundayssevensundays.com
Oats Overnightoatsovernight.com
Sunbelt Bakery®sunbeltbakery.com
nl.mymuesli.comnl.mymuesli.com
singingbowlgranola.comsingingbowlgranola.com
Competitors Gravity finds for Kodiak. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Kodiak with Cheerios

07 · Company

The company behind Kodiak.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Kodiak is a company based in Park City, United States, founded in 1995 according to LinkedIn, on a domain registered in June 1999. It employs about 197 people, is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Park City
Founded
1995, per LinkedIn
Domain registered
3 Jun 1999
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
197 on LinkedIn · 51-200
FundingGravity index, Nov 2026
Funding stage
M and a · last deal: series unknown
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
kodiakcakes.com · Shopify · USD
Catalogue
65 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Kodiak

What people ask Google about Kodiak.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Kodiak a legit company?

According to Gravity by Benchr, Kodiak is a brand based in Park City, United States: its website has existed since June 1999, it sells on a Shopify store, it employs 197 people on LinkedIn, it has 459,495 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Kodiak known for?

Kodiak is a food company that sells breakfast and snacking products including flapjack and waffle mixes, frozen breakfast oatmeal, overnight oats, snack bars, and granola baking mixes. Gravity by Benchr classifies it under Food Items, with Snack Foods making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Kodiak expensive?

Kodiak's best seller, Cinnamon Roll Muffin Cup, sells US$2.70 on kodiakcakes.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check kodiakcakes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Kodiak discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Kodiak advertises on Facebook and Instagram and on Google, where its offers often run. Check kodiakcakes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Kodiak?

Kodiak sells on its own website, kodiakcakes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Kodiak?

Gravity by Benchr records a company based in Park City, United States, founded in 1995 according to LinkedIn, on a domain registered in 1999, with 197 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Kodiak doing well?

Yes. Gravity by Benchr estimates about 159,600 visits to kodiakcakes.com in September 2026, down 12% in a month and up 21% over three months. Kodiak ranks #135 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Kodiak use?

Gravity by Benchr identifies kodiakcakes.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Kodiak spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Kodiak on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in United States?

Among Food Items brands in United States in the Gravity by Benchr index, Kodiak ranks #135 of 20,419 by estimated traffic. Its closest competitors on the same market are Cheerios, Seven Sundays, Oats Overnight, Sunbelt Bakery®, nl.mymuesli.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kodiak.