Brand page · Kitchen & Dining · United Kingdom
Lakeland: 1.4M visits a month, 192 active Meta ads.
Lakeland — Lakeland is a UK-based retailer specializing in cookware, bakeware, cleaning products, and household items. The company offers kitchenware, practical home solutions, and gifts with a focus on innovative products that make life easier. In September 2026 lakeland.co.uk drew an estimated 1.4M visits, up 3% on the month before. It ranks #2 of 6,546 Kitchen & Dining brands in United Kingdom and holds a 4.8 Trustpilot rating over 230,780 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Lakeland is a UK-based retailer specializing in cookware, bakeware, cleaning products, and household items. The company offers kitchenware, practical home solutions, and gifts with a focus on innovative products that make life easier.
01 · Traffic
How much traffic Lakeland gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lakeland drew an estimated 1.4M visits in September 2026, up 3% on the month before and up 10% over three months.
- Worldwide#10,973of 4.5M sites · Top 1%
- In United Kingdom#408of 192K sites · Top 1%
- Kitchen & Dining, worldwide#188of 145,612 brands · Top 1%
- Kitchen & Dining, United Kingdom#2of 6,546 brands · Top 1%
1.4M
estimated visits in September
1 mo ▲ +2.7%4 mo ▲ +10.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lakeland.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lakeland holds 4.8 out of 5 on Trustpilot over 230,780 reviews, 33,220 of them in the last twelve months: 88% of customers give five stars and 2% one star. That volume places Lakeland in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5 %. On Google, Lakeland scores 4.8 over 452 reviews.
Storage Facility Kitchen Supply Store Bathroom Remodeler Cleaning Products Supplier
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lakeland sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lakeland sells on Shopify, 38% of its catalogue in stock. The best seller is Lakeland Cling Film Wrapmaster Refill, at £9.99, followed by Lakeland Original Optical Lens Wipes x 24 and Moth Stop Moth Killer Wardrobe Hangers - Pack of 4.
#1Lakeland Cling Film Wrapmaster RefillLakeland£9.99In stock
#2Lakeland Original Optical Lens Wipes x 24Lakeland£4.99In stock
#3Moth Stop Moth Killer Wardrobe Hangers - Pack of 4Lakeland£6.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lakeland in its comparison group.
- Average rating
- 4.18 / 5
- Rated products
- 56% of the catalogue
- In stock
- 38%
- Upper price quartile
- US$33.08
- Currency
- GBP
04 · Ads
What Lakeland is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lakeland runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since December 2023 (image, text, video).
Spend Smarter this ChristmasLakeland14 Oct 2026video
LakelandLakeland14 Oct 2026image
LakelandLakeland13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lakeland Ltdverified
Image ad20 Oct 2026Lakeland Ltdverified
Text ad20 Oct 2026Lakeland Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lakeland.
The creators who tag @lakelanduk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lakelanduk on Instagram, led by Fad | 𝖥 𝖠 𝖣 𝖲 • 𝖡 𝖠 𝖪 𝖤 𝖲 | (12.3K followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFad | 𝖥 𝖠 𝖣 𝖲 • 𝖡 𝖠 𝖪 𝖤 𝖲 |@fad.bakes · 🇬🇧 GB | Food cooking nutrition Creator | 12.3K | 1.1% | 4 | Tagged @lakelanduk |
06 · Competitors according to Gravity
Who Lakeland competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lakeland among Kitchen & Dining brands in United Kingdom. The closest is Home Store + More, then Leifheit, Kitchen Stuff Plus, Home Essentials, Uktrendzone, TESCOMA.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Home Store + Morehomestoreandmore.ie | |||||||
| Leifheitleifheit.de | |||||||
| Kitchen Stuff Pluskitchenstuffplus.com | |||||||
| Home Essentialshomeessentials.in | |||||||
| Uktrendzoneuktrendzone.com | |||||||
| TESCOMAtescoma.cz |
07 · Company
The company behind Lakeland.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lakeland is a company based in Windermere, United Kingdom, founded in 1964 according to LinkedIn, on a domain registered in May 1995. It employs about 682 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Windermere
- Founded
- 1964, per LinkedIn
- Domain registered
- 23 May 1995
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 682 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lakeland.co.uk · Shopify · GBP
- Catalogue
- 602 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lakeland
What people ask Google about Lakeland.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lakeland legit or a scam?
According to Gravity by Benchr, Lakeland is a brand based in Windermere, United Kingdom: its website has existed since May 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 682 people on LinkedIn, it has 158,122 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lakeland reviews: is it worth it?
Customers rate Lakeland 4.8 out of 5 on Trustpilot over 230,780 reviews, 33,220 of them in the last twelve months: 88% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. On Google, Lakeland scores 4.8 over 452 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lakeland known for?
Lakeland is a UK-based retailer specializing in cookware, bakeware, cleaning products, and household items. The company offers kitchenware, practical home solutions, and gifts with a focus on innovative products that make life easier. Gravity by Benchr classifies it under Kitchen & Dining, with Kitchen Tools & Utensils making up 17% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lakeland expensive?
Lakeland's best seller, Lakeland Cling Film Wrapmaster Refill, sells £9.99 on lakeland.co.uk. 38% of the catalogue is in stock. Gravity does not track prices daily: check lakeland.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lakeland have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lakeland advertises on Facebook and Instagram and on Google, where its offers often run. Check lakeland.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lakeland?
Lakeland sells on its own website, lakeland.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Lakeland?
Gravity by Benchr records a company based in Windermere, United Kingdom, founded in 1964 according to LinkedIn, on a domain registered in 1995, with 682 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lakeland growing?
Yes. Gravity by Benchr estimates about 1,419,300 visits to lakeland.co.uk in September 2026, up 3% in a month and up 10% over three months. Lakeland ranks #2 of 6,546 Kitchen & Dining brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lakeland use?
Gravity by Benchr identifies lakeland.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2023. Source: Gravity by Benchr platform and advertising records.
What is Lakeland's ad budget?
Gravity by Benchr does not publish a spend figure for Lakeland on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United Kingdom?
Among Kitchen & Dining brands in United Kingdom in the Gravity by Benchr index, Lakeland ranks #2 of 6,546 by estimated traffic. Its closest competitors on the same market are Home Store + More, Leifheit, Kitchen Stuff Plus, Home Essentials, Uktrendzone. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lakeland.