Brand page · Communications · India

Layers Top 1% worldwide Top 5% in India Top 5% in Communications Top 10% in Communications in India
layers.shop·🇮🇳 Noida, India· Shopify

Layers: 259K visits a month, 8 active Meta ads, Gravity score 645.

Layers — Layers is a tech and lifestyle brand offering smartwatches, mobile skins, laptop skins and accessories, designed to be an extension of personality through innovative technology and expressive designs. In September 2026 layers.shop drew an estimated 259K visits, up 95% on the month before. It ranks #24 of 400 Communications brands in India.

layers.shop@layers.shop 105KYouTube 18.2KLinkedIn 6KTrustpilot 2.5Meta Ad Library 8

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
259K
+95% vs. August 2026
Instagram followers
105K
543 posts · @layers.shop
Trustpilot
2.5
7 reviews · 3 in 12 months
Meta ads
8
active · on Google since 2023
Products
95%
in stock · 4,901 collections
Rank in India
#24
of 400 in Communications
LinkedIn
6K
followers · 47 employees
Earned media value
€5.7k
per month, Instagram

Gravity score

645/ 1000 · 10 of 10 indicators rated
Brand Power746
Momentum576
Performance614

Percentiles within 52 peers: Communications brands in India with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Layers is a tech and lifestyle brand offering smartwatches, mobile skins, laptop skins and accessories, designed to be an extension of personality through innovative technology and expressive designs.

01 · Traffic

How much traffic Layers gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Layers drew an estimated 259K visits in September 2026, up 95% on the month before and up 127% over three months.

  • Worldwide#42,265of 4.5M sites · Top 1%
  • In India#2,184of 164K sites · Top 5%
  • Communications, worldwide#432of 22,823 brands · Top 5%
  • Communications, India#24of 400 brands · Top 10%
Monthly visitssource Sept 2026

259K

estimated visits in September

1 mo ▲ +95.0%4 mo ▲ +127.3%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
?

02 · Reviews

What customers say about Layers.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Layers holds 2.5 out of 5 on Trustpilot over 7 reviews, 3 of them in the last twelve months: 29% of customers give five stars and 57% one star.

Trustpilotread 20 Oct 2026
2.5TrustScore · 7 reviews · 3 in 12 months
5 ★29%
4 ★0%
3 ★0%
2 ★14%
1 ★57%

Computer Accessories Store Cell Phone Accessory Store Cell Phone Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Layers sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Layers sells on Shopify, 95% of its catalogue in stock. The best seller is Midnight Black, at ₹799.00, followed by iPhone 13 and Slate Grey.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Telephony4%
Watch Accessories4%
Electronics Films & Shields1%
Laptops1%

Share of the catalogue by product family.

Activity mixdominant: Communications
Communications77%
Jewelry9%
Electronics Accessories6%
Computers6%
Decor1%

The dominant category places Layers in its comparison group.

Prices and ratingsstore data
Average rating
3.72 / 5
Rated products
48% of the catalogue
In stock
95%
Upper price quartile
US$7.30
Currency
INR

05 · Influencers

Who talks about Layers.

The creators who tag @layers.shop on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @layers.shop on Instagram, led by Neel Gogia (106K followers, 4.8% engagement).

Influencersaccounts tagging @layers.shop · Instagram
AccountProfileFollowersEngagementTagsRelationship
NNeel Gogia@neelgogia · 🇮🇳 INEntrepreneurship startups Creator106K4.8%3Tagged @layers.shop
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Layers competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Layers among Communications brands in India. The closest is fitbit.com, then Fire-Boltt, Pebble, StahlGear, GARD PRO, Amazfit.

CompetitorsCommunications · India · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
fitbit.comfitbit.com
Fire-Bolttfireboltt.com
Pebblerepebble.com
StahlGearstahlgear.de
GARD PROgardpro.it
Amazfitamazfit.com
Competitors Gravity finds for Layers. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Layers with fitbit.com

07 · Company

The company behind Layers.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Layers is a company based in Noida, India, founded in 2022 according to LinkedIn. It employs about 47 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇮🇳 India · Noida
Founded
2022, per LinkedIn
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
47 on LinkedIn · 51-200
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
layers.shop · Shopify · INR
Catalogue
4,901 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Layers

What people ask Google about Layers.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Layers legit?

According to Gravity by Benchr, Layers is a brand based in Noida, India: it sells on a Shopify store, it employs 47 people on LinkedIn, it has 104,596 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Layers?

Layers is a tech and lifestyle brand offering smartwatches, mobile skins, laptop skins and accessories, designed to be an extension of personality through innovative technology and expressive designs. Gravity by Benchr classifies it under Communications, with Telephony making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Layers prices: how much is it?

Layers' best seller, Midnight Black, sells ₹799.00 on layers.shop. 95% of the catalogue is in stock. Gravity does not track prices daily: check layers.shop before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Layers discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Layers advertises on Facebook and Instagram and on Google, where its offers often run. Check layers.shop for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Layers?

Layers sells on its own website, layers.shop, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Layers?

Gravity by Benchr records a company based in Noida, India, founded in 2022 according to LinkedIn, with 47 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Layers growing?

Yes. Gravity by Benchr estimates about 258,500 visits to layers.shop in September 2026, up 95% in a month and up 127% over three months. Layers ranks #24 of 400 Communications brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Layers use?

Gravity by Benchr identifies layers.shop as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Layers' ad budget?

Gravity by Benchr does not publish a spend figure for Layers on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Communications brands in India?

Among Communications brands in India in the Gravity by Benchr index, Layers ranks #24 of 400 by estimated traffic. Its closest competitors on the same market are fitbit.com, Fire-Boltt, Pebble, StahlGear, GARD PRO. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Layers.