Brand page · Shoes · United Kingdom
Le Chameau: 152K visits a month, 295 active Meta ads, Gravity score 679.
Le Chameau — Le Chameau is a French brand that creates high-quality wellington boots, with each pair being handmade by a single master bootmaker using traditional skills combined with technical innovation. In September 2026 lechameau.com drew an estimated 152K visits, up 13% on the month before. It ranks #209 of 6,771 Shoes brands in United Kingdom and holds a 4.4 Trustpilot rating over 2,563 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 96 peers: Shoes brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Le Chameau is a French brand that creates high-quality wellington boots, with each pair being handmade by a single master bootmaker using traditional skills combined with technical innovation.
01 · Traffic
How much traffic Le Chameau gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Le Chameau drew an estimated 152K visits in September 2026, up 13% on the month before and up 30% over three months.
- Worldwide#66,081of 4.5M sites · Top 5%
- In United States#21,783of 1.2M sites · Top 5%
- Shoes, worldwide#1,360of 46,962 brands · Top 5%
- Shoes, United States#209of 6,771 brands · Top 5%
152K
estimated visits in September
1 mo ▲ +12.9%4 mo ▲ +30.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Le Chameau.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Le Chameau holds 4.4 out of 5 on Trustpilot over 2,563 reviews, 83 of them in the last twelve months: 85% of customers give five stars and 7% one star. That volume places Le Chameau in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %. On Google, Le Chameau scores 4.7 over 91 reviews.
Boot Store Shoe Store Outerwear Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Le Chameau sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Le Chameau sells on Shopify, 92% of its catalogue in stock. The best seller is Boot Bag - Chameau Green, at £35.00, followed by Wooden Boot Jack - Neutre and Boot Care Kit - Neutre.
#1Boot Bag - Chameau GreenLe Chameau£35.00In stock
#2Wooden Boot Jack - NeutreLe Chameau£20.00In stock
#3Boot Care Kit - NeutreLe Chameau£25.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Le Chameau in its comparison group.
- Average rating
- 4.69 / 5
- Rated products
- 92% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$304.42
- Currency
- GBP
04 · Ads
What Le Chameau is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Le Chameau runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2025 (image, text, video).
A Heritage Colour ReturnsLe Chameau7 Oct 2026image
Discover The Chelsea VallonLe Chameau6 Oct 2026image
A Heritage Colour ReturnsLe Chameau6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Le Chameau UK Limitedverified
Image ad20 Oct 2026Le Chameau UK Limitedverified
Image ad20 Oct 2026Le Chameau UK Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Le Chameau.
The creators who tag @lechameau1927 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lechameau1927 on Instagram, led by Voile MACSF (10.8K followers, 24.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVoile MACSF@voile_macsf · 🇫🇷 FR | Automotive mobility Creator | 10.8K | 24.4% | 15 | Tagged @lechameau1927 |
06 · Competitors according to Gravity
Who Le Chameau competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Le Chameau among Shoes brands in United Kingdom. The closest is BOGS Footwear, then Merry People UK, champgrand.fr, gummistiefelexperte.de, Hunter Boots, The Original Muck Boot Company.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BOGS Footwearbogsfootwear.com | |||||||
| Merry People UKuk.merrypeople.com | |||||||
| champgrand.frchampgrand.fr | |||||||
| gummistiefelexperte.degummistiefelexperte.de | |||||||
| Hunter Bootshunterboots.co.uk | |||||||
| The Original Muck Boot Companymuckbootcompany.com |
07 · Company
The company behind Le Chameau.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Le Chameau is a company based in Oakham, United Kingdom, founded in 1927 according to LinkedIn, on a domain registered in May 1997. It employs about 108 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Oakham
- Founded
- 1927, per LinkedIn
- Domain registered
- 26 May 1997
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 108 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lechameau.com · Shopify · GBP
- Catalogue
- 76 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Le Chameau
What people ask Google about Le Chameau.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Le Chameau legit?
According to Gravity by Benchr, Le Chameau is a brand based in Oakham, United Kingdom: its website has existed since May 1997, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 108 people on LinkedIn, it has 184,653 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Le Chameau reviews: is it worth it?
Customers rate Le Chameau 4.4 out of 5 on Trustpilot over 2,563 reviews, 83 of them in the last twelve months: 85% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. On Google, Le Chameau scores 4.7 over 91 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Le Chameau?
Le Chameau is a French brand that creates high-quality wellington boots, with each pair being handmade by a single master bootmaker using traditional skills combined with technical innovation. Gravity by Benchr classifies it under Shoes, with Boots making up 86% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Le Chameau expensive?
Le Chameau's best seller, Boot Bag - Chameau Green, sells £35.00 on lechameau.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check lechameau.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Le Chameau promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Le Chameau advertises on Facebook and Instagram and on Google, where its offers often run. Check lechameau.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Le Chameau?
Le Chameau sells on its own website, lechameau.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Le Chameau?
Gravity by Benchr records a company based in Oakham, United Kingdom, founded in 1927 according to LinkedIn, on a domain registered in 1997, with 108 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Le Chameau growing?
Yes. Gravity by Benchr estimates about 151,700 visits to lechameau.com in September 2026, up 13% in a month and up 30% over three months. Le Chameau ranks #209 of 6,771 Shoes brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Le Chameau use?
Gravity by Benchr identifies lechameau.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Le Chameau's ad budget?
Gravity by Benchr does not publish a spend figure for Le Chameau on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in United Kingdom?
Among Shoes brands in United Kingdom in the Gravity by Benchr index, Le Chameau ranks #209 of 6,771 by estimated traffic. Its closest competitors on the same market are BOGS Footwear, Merry People UK, champgrand.fr, gummistiefelexperte.de, Hunter Boots. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Le Chameau.