Brand page · Personal Care · Sweden
Lensway: 157K visits a month, 77 active Meta ads, Gravity score 525.
Lensway — Lensway Group is an online optical retailer that sells contact lenses, eyeglasses, and sunglasses. The company operates on four markets and is one of the largest e-commerce companies in optics in the Nordic region. In September 2026 lensway.se drew an estimated 157K visits, up 2% on the month before. It ranks #16 of 830 Personal Care brands in Sweden and holds a 4.6 Trustpilot rating over 15,656 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 22 peers: Personal Care brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lensway Group is an online optical retailer that sells contact lenses, eyeglasses, and sunglasses. The company operates on four markets and is one of the largest e-commerce companies in optics in the Nordic region.
01 · Traffic
How much traffic Lensway gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lensway drew an estimated 157K visits in September 2026, up 2% on the month before and down 26% over three months.
- Worldwide#64,147of 4.5M sites · Top 5%
- In Sweden#505of 27.3K sites · Top 5%
- Personal Care, worldwide#3,024of 215,119 brands · Top 5%
- Personal Care, Sweden#16of 830 brands · Top 5%
157K
estimated visits in September
1 mo ▲ +2.1%4 mo ▼ −25.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lensway.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lensway holds 4.6 out of 5 on Trustpilot over 15,656 reviews, 2,581 of them in the last twelve months: 77% of customers give five stars and 5% one star. That volume places Lensway in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Sunglasses Store Contact Lenses Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lensway sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lensway's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lensway in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Lensway is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lensway runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Nya kunder får 50% 👁️Lensway.se13 Oct 2026video
20% på linser & tillbehörLensway.se12 Oct 2026image
20% på linser & 40% på glasögonLensway.se12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Lenslogistics ABverified
Text ad21 Oct 2026Lenslogistics ABverified
Text ad21 Oct 2026Lenslogistics ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lensway.
The creators who tag @lensway_com on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lensway_com on Instagram, led by Kathrine Fisker (53.7K followers, 7.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKathrine Fisker@kathrine_fisker · 🇩🇰 DK | Food cooking nutrition Creator | 53.7K | 7.5% | 1 | Tagged @lensway_com |
06 · Competitors according to Gravity
Who Lensway competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lensway among Personal Care brands in Sweden. The closest is Alensa, then feelgoodcontacts.com, OptiContacts, LensMarket, Lens.com, discountlens.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Alensaalensa.co.uk | |||||||
| feelgoodcontacts.comfeelgoodcontacts.com | |||||||
| OptiContactsopticontacts.com | |||||||
| LensMarketlensmarket.com | |||||||
| Lens.comlens.com | |||||||
| discountlens.frdiscountlens.fr |
07 · Company
The company behind Lensway.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lensway is a company based in Sweden. It employs about 59 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 59 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lensway.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lensway
What people ask Google about Lensway.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lensway legit?
According to Gravity by Benchr, Lensway is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it employs 59 people on LinkedIn, it has 12,492 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lensway reviews: is it worth it?
Customers rate Lensway 4.6 out of 5 on Trustpilot over 15,656 reviews, 2,581 of them in the last twelve months: 77% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lensway?
Lensway Group is an online optical retailer that sells contact lenses, eyeglasses, and sunglasses. The company operates on four markets and is one of the largest e-commerce companies in optics in the Nordic region. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Is there a Lensway discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lensway advertises on Facebook and Instagram and on Google, where its offers often run. Check lensway.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Lensway?
Gravity by Benchr records a company based in Sweden, with 59 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lensway growing?
Not at the moment. Gravity by Benchr estimates about 157,100 visits to lensway.se in September 2026, up 2% in a month and down 26% over three months. Lensway ranks #16 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Lensway's ad budget?
Gravity by Benchr does not publish a spend figure for Lensway on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Lensway ranks #16 of 830 by estimated traffic. Its closest competitors on the same market are Alensa, feelgoodcontacts.com, OptiContacts, LensMarket, Lens.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lensway.