Brand page · Italy
Leroy Merlin: 15.3M visits a month, 4 active Meta ads.
Leroy Merlin — Leroy Merlin is a home improvement store that inspires customers to create and share their home projects. In September 2026 leroymerlin.it drew an estimated 15.3M visits, up 4% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Leroy Merlin is a home improvement store that inspires customers to create and share their home projects.
01 · Traffic
How much traffic Leroy Merlin gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Leroy Merlin drew an estimated 15.3M visits in September 2026, up 4% on the month before and up 7% over three months.
- Worldwide#1,513of 4.5M sites · Top 1%
- In Italy#39of 138K sites · Top 1%
- Category, worldwide—Data not available
- Category, Italy—Data not available
15.3M
estimated visits in September
1 mo ▲ +4.1%4 mo ▲ +7.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Leroy Merlin.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Leroy Merlin holds 2.7 out of 5 on Trustpilot over 26,295 reviews, 2,182 of them in the last twelve months: 39% of customers give five stars and 51% one star. That volume places Leroy Merlin in the top 1 % of the 270,321 Trustpilot pages in the Gravity index.
Do-it-Yourself Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Leroy Merlin sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Leroy Merlin's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places Leroy Merlin in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Leroy Merlin is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Leroy Merlin runs Meta ads on Instagram.
Mixa, matcha e crea la tua composizione! Con la serie Remix le possibilità di configurazione sono infinite: scegli tra sospesa o a terra, vLeroy Merlin Italia12 Oct 2026image
Sasso, carta, forbice…versione giornate che si accorciano🍂 #LeroyMerlinItalia #ScopriLeroyMerlin #VogliaDiFareCasaLeroy Merlin Italia12 Oct 2026image
Prepara il tuo giardino per l'autunno | Leroy MerlinLeroy Merlin Italia12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Leroy Merlin.
The creators who tag @leroymerlinita on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @leroymerlinita on Instagram, led by SALVATORE IZZO - INTERIORS (197K followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSALVATORE IZZO - INTERIORS@salvatoreizzointeriors · 🇮🇹 IT | Decoration garden diy Creator | 197K | 1.2% | 3 | Tagged @leroymerlinita |
06 · Competitors according to Gravity
Who Leroy Merlin competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Leroy Merlin. The closest is bricomarche.com, then Mr.Bricolage, Brico Cash, bricorama.fr, homedepot.com, diy.by.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bricomarche.combricomarche.com | |||||||
| Mr.Bricolagemr-bricolage.be | |||||||
| Brico Cashbricocash.fr | |||||||
| bricorama.frbricorama.fr | |||||||
| homedepot.comhomedepot.com | |||||||
| diy.bydiy.by |
07 · Company
The company behind Leroy Merlin.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Leroy Merlin is a company based in Italy.
- Legal name
- Data not available
- Registration no.
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- VAT
- Data not available
- Legal form
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- Entity country
- 🇮🇹 Italy
- Founded
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- Domain registered
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- Share capital
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- Status
- Operating
- President
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- Activity code
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- Employees
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- Funding stage
- Data not available
- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- leroymerlin.it
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Leroy Merlin
What people ask Google about Leroy Merlin.
6 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Leroy Merlin legit?
According to Gravity by Benchr, Leroy Merlin is a brand based in Italy: its Trustpilot profile is claimed by the brand, it has 276,175 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Leroy Merlin reviews
Customers rate Leroy Merlin 2.7 out of 5 on Trustpilot over 26,295 reviews, 2,182 of them in the last twelve months: 39% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Leroy Merlin known for?
Leroy Merlin is a home improvement store that inspires customers to create and share their home projects. Source: Gravity by Benchr product classification.
Is there a Leroy Merlin discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Leroy Merlin advertises on Facebook and Instagram, where its offers often run. Check leroymerlin.it for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Leroy Merlin growing?
Yes. Gravity by Benchr estimates about 15,278,000 visits to leroymerlin.it in September 2026, up 4% in a month and up 7% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Leroy Merlin's ad budget?
Gravity by Benchr does not publish a spend figure for Leroy Merlin on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Leroy Merlin.