Brand page · Clothing · United States
Life Is Good: 1.8M visits a month, 189 active Meta ads, Gravity score 445.
Life Is Good — Life is Good is a positive lifestyle brand that sells t-shirts, hoodies, hats, and accessories. The company donates 10% of net profits to help kids in need through its Playmaker Project nonprofit organization. In September 2026 lifeisgood.com drew an estimated 1.8M visits, down 21% on the month before. It ranks #66 of 97,158 Clothing brands in United States and holds a 1.8 Trustpilot rating over 113 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Life is Good is a positive lifestyle brand that sells t-shirts, hoodies, hats, and accessories. The company donates 10% of net profits to help kids in need through its Playmaker Project nonprofit organization.
01 · Traffic
How much traffic Life Is Good gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Life Is Good drew an estimated 1.8M visits in September 2026, down 21% on the month before and down 58% over three months.
- Worldwide#9,187of 4.5M sites · Top 1%
- In United States#3,066of 1.2M sites · Top 1%
- Clothing, worldwide#668of 459,295 brands · Top 1%
- Clothing, United States#66of 97,158 brands · Top 1%
1.8M
estimated visits in September
1 mo ▼ −20.6%4 mo ▼ −57.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Life Is Good.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Life Is Good holds 1.8 out of 5 on Trustpilot over 113 reviews, 52 of them in the last twelve months: 14% of customers give five stars and 64% one star. That volume places Life Is Good in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Men's Clothing Store Children's Clothing Store Printed Clothing Store Streetwear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Life Is Good sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Life Is Good sells on Shopify, 83% of its catalogue in stock. The best seller is Women's Solid Short Sleeve Tee, at US$7.99–US$24.95, followed by Women's Solid Short Sleeve Vee and Donations.
#1Women's Solid Short Sleeve TeeLife Is GoodUS$7.99–US$24.95In stock
#2Women's Solid Short Sleeve VeeLife Is GoodUS$7.99–US$24.95In stock
#3DonationsLife Is GoodUS$1.00–US$100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Life Is Good in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 62% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$29.95
- Currency
- USD
04 · Ads
What Life Is Good is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Life Is Good runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
Men's It's the Little Things Stack Short Sleeve Crusher TeeLife is Good14 Oct 2026image
this video makes me so happy 🥹 this is your sign to get @lifeisgoodco thanksgiving shirts for your fam!!! 🤭🤎🦃 #ligbrandambassador #lifeisgooLife is Good13 Oct 2026video
Thanksgiving – Explore Our Collection | Life is Good: Shop the Official WebsiteLife is Good13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Spirion Technologies Limitedverified
Text ad20 Oct 2026Sinointeractive Digital Marketing Co., Ltd.verified
Text ad20 Oct 2026Life Is Good, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Life Is Good.
The creators who tag @lifeisgoodco on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Life Is Good competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Life Is Good among Clothing brands in United States. The closest is Sporty & Rich, then Threadheads, Good Shirts, 6DollarShirts, Madhappy, REPRESENT.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sporty & Richsportyandrich.com | |||||||
| Threadheadsthreadheads.com | |||||||
| Good Shirtsthegoodshirts.com | |||||||
| 6DollarShirts6dollarshirts.com | |||||||
| Madhappymadhappy.com | |||||||
| REPRESENTrepresentclo.com |
07 · Company
The company behind Life Is Good.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Life Is Good is a company based in Hudson, United States, founded in 1994 according to LinkedIn, on a domain registered in September 1999. It employs about 854 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Hudson
- Founded
- 1994, per LinkedIn
- Domain registered
- 27 Sept 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 854 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lifeisgood.com · Shopify · USD
- Catalogue
- 2,404 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Life Is Good
What people ask Google about Life Is Good.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Life Is Good legit or a scam?
According to Gravity by Benchr, Life Is Good is a brand based in Hudson, United States: its website has existed since September 1999, it sells on a Shopify store, it employs 854 people on LinkedIn, it has 522,164 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Life Is Good reviews
Customers rate Life Is Good 1.8 out of 5 on Trustpilot over 113 reviews, 52 of them in the last twelve months: 14% give five stars, 64% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Life Is Good known for?
Life is Good is a positive lifestyle brand that sells t-shirts, hoodies, hats, and accessories. The company donates 10% of net profits to help kids in need through its Playmaker Project nonprofit organization. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Life Is Good prices: how much is it?
Life Is Good's best seller, Women's Solid Short Sleeve Tee, sells from US$7.99 to US$24.95 on lifeisgood.com. 83% of the catalogue is in stock. Gravity does not track prices daily: check lifeisgood.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Life Is Good promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Life Is Good advertises on Facebook and Instagram and on Google, where its offers often run. Check lifeisgood.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Life Is Good?
Life Is Good sells on its own website, lifeisgood.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Life Is Good?
Gravity by Benchr records a company based in Hudson, United States, founded in 1994 according to LinkedIn, on a domain registered in 1999, with 854 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Life Is Good doing well?
Not at the moment. Gravity by Benchr estimates about 1,757,500 visits to lifeisgood.com in September 2026, down 21% in a month and down 58% over three months. Life Is Good ranks #66 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Life Is Good use?
Gravity by Benchr identifies lifeisgood.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Life Is Good spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Life Is Good on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Life Is Good ranks #66 of 97,158 by estimated traffic. Its closest competitors on the same market are Sporty & Rich, Threadheads, Good Shirts, 6DollarShirts, Madhappy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Life Is Good.