Brand page · Lighting · United Kingdom
Lighting Direct: 189K visits a month, 33 active Meta ads.
Lighting Direct — Lighting Direct is a UK-based retailer that sells indoor and outdoor light fittings from various brands including Tom Dixon, Innermost, Dar, Astro, Philips, and their own exclusive brands like Lucide and edit. In September 2026 lighting-direct.co.uk drew an estimated 189K visits, up 1% on the month before. It ranks #12 of 1,041 Lighting brands in United Kingdom and holds a 4.3 Trustpilot rating over 2,772 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Lighting Direct is a UK-based retailer that sells indoor and outdoor light fittings from various brands including Tom Dixon, Innermost, Dar, Astro, Philips, and their own exclusive brands like Lucide and edit.
01 · Traffic
How much traffic Lighting Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lighting Direct drew an estimated 189K visits in September 2026, up 1% on the month before and up 8% over three months.
- Worldwide#55,055of 4.5M sites · Top 5%
- In United Kingdom#2,796of 192K sites · Top 5%
- Lighting, worldwide#178of 25,385 brands · Top 1%
- Lighting, United Kingdom#12of 1,041 brands · Top 5%
189K
estimated visits in September
1 mo ▲ +1.2%4 mo ▲ +7.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lighting Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lighting Direct holds 4.3 out of 5 on Trustpilot over 2,772 reviews, 227 of them in the last twelve months: 74% of customers give five stars and 12% one star. That volume places Lighting Direct in the top 5 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %.
Home & Garden
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lighting Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lighting Direct's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Lighting Direct in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Lighting Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lighting Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Elstead Holborn Half Lantern Outdoor Wall Light - Polished ChromeLighting Direct30 Sept 2026image
Get up to 70% off hundreds of stylesLighting Direct28 Sept 2026video
Lighting & Light Fittings - Lighting-DirectLighting Direct25 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Lyco Group Limitedverified
Text ad19 Oct 2026Lyco Group Limitedverified
Text ad19 Oct 2026Lyco Group Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lighting Direct.
The creators who tag @lighting_direct on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lighting_direct on Instagram, led by Amy Jewitt (10.9K followers, 7.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAmy Jewitt@thegranarybarnfarm · 🇬🇧 GB | Decoration garden diy Creator | 10.9K | 7.9% | 6 | Tagged @lighting_direct |
06 · Competitors according to Gravity
Who Lighting Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lighting Direct among Lighting brands in United Kingdom. The closest is Lights n Lamp, then lampe.de, meine-wunschleuchte.de, lampenwelt.at, beleuchtung.de, lampara.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lights n Lamplightsnlamp.com | |||||||
| lampe.delampe.de | |||||||
| meine-wunschleuchte.demeine-wunschleuchte.de | |||||||
| lampenwelt.atlampenwelt.at | |||||||
| beleuchtung.debeleuchtung.de | |||||||
| lampara.eslampara.es |
07 · Company
The company behind Lighting Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lighting Direct is a company based in United Kingdom, on a domain registered in October 1999. It employs about 81 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 7 Oct 1999
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 81 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lighting-direct.co.uk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lighting Direct
What people ask Google about Lighting Direct.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lighting Direct a legit company?
According to Gravity by Benchr, Lighting Direct is a brand based in United Kingdom: its website has existed since October 1999, its Trustpilot profile is claimed by the brand, it employs 81 people on LinkedIn, it has 44,865 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lighting Direct reviews: is it worth it?
Customers rate Lighting Direct 4.3 out of 5 on Trustpilot over 2,772 reviews, 227 of them in the last twelve months: 74% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lighting Direct sell?
Lighting Direct is a UK-based retailer that sells indoor and outdoor light fittings from various brands including Tom Dixon, Innermost, Dar, Astro, Philips, and their own exclusive brands like Lucide and edit. Gravity by Benchr classifies it under Lighting. Source: Gravity by Benchr product classification.
Is there a Lighting Direct discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lighting Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check lighting-direct.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Lighting Direct?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1999, with 81 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lighting Direct growing?
Yes. Gravity by Benchr estimates about 188,600 visits to lighting-direct.co.uk in September 2026, up 1% in a month and up 8% over three months. Lighting Direct ranks #12 of 1,041 Lighting brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Lighting Direct's ad budget?
Gravity by Benchr does not publish a spend figure for Lighting Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Lighting brands in United Kingdom?
Among Lighting brands in United Kingdom in the Gravity by Benchr index, Lighting Direct ranks #12 of 1,041 by estimated traffic. Its closest competitors on the same market are Lights n Lamp, lampe.de, meine-wunschleuchte.de, lampenwelt.at, beleuchtung.de. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lighting Direct.